{"id":15312,"date":"2024-08-30T07:44:54","date_gmt":"2024-08-30T07:44:54","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15312"},"modified":"2024-07-08T09:56:12","modified_gmt":"2024-07-08T09:56:12","slug":"all-you-need-to-know-about-tiktok-travel-marketing","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/hk\/all-you-need-to-know-about-tiktok-travel-marketing\/","title":{"rendered":"\u95dc\u65bc TikTok \u65c5\u904a\u884c\u92b7\u60a8\u9700\u8981\u4e86\u89e3\u7684\u4e00\u5207"},"content":{"rendered":"<p>\u65c5\u904a\u696d\u7684\u516c\u53f8\u4e00\u76f4\u5728\u5229\u7528\u5404\u7a2e\u5e73\u53f0&nbsp;<a href=\"https:\/\/mize.tech\/blog\/positive-and-negative-effects-of-social-media-on-the-tourism-industry\/\">\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u7d44\u5408<\/a>\u3002 TikTok \u662f\u98a8\u9761\u5168\u7403\u7684\u4e0b\u4e00\u4ee3\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u3002\u5b83\u7121\u6240\u4e0d\u5728\uff01&nbsp;<strong>\u60a8\u751a\u81f3\u53ef\u4ee5\u5728 Facebook Reels \u548c Instagram Reels \u548c Stories \u4e0a\u89c0\u770b TikTok \u5f71\u7247\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5f9e\u4e8b\u8a72\u884c\u696d\uff0c\u60a8\u53ef\u80fd\u60f3\u77e5\u9053&nbsp;<strong>TikTok \u65c5\u904a\u884c\u92b7\u662f\u5426\u503c\u5f97\u4f60\u82b1\u6642\u9593\u548c\u91d1\u9322\u3002<\/strong><\/p>\n\n\n\n<p>\u60a8\u4e0d\u61c9\u6839\u64da\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u7684\u9810\u611f\u6216\u500b\u4eba\u7d93\u9a57\u505a\u51fa\u6c7a\u5b9a\u3002\u76f8\u53cd\uff0c\u4f60\u9700\u8981&nbsp;<strong>\u76f8\u95dc\u8cc7\u8a0a\u4ee5\u505a\u51fa\u660e\u667a\u7684\u6c7a\u5b9a\u3002<\/strong>&nbsp;\u4ee5\u4e0b\u662f\u6211\u5011\u5c0d TikTok \u65c5\u904a\u884c\u92b7\u7684\u770b\u6cd5\uff0c\u5305\u62ec\u5b83\u662f\u4ec0\u9ebc\u3001\u5b83\u63d0\u4f9b\u7684\u597d\u8655\u3001\u5982\u4f55\u4f7f\u7528\u5b83\u7b49\u7b49\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-tiktok-travel-marketing\">\u4ec0\u9ebc\u662f TikTok 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\u79d2\u5230 3 \u5206\u9418\u4e4b\u9593\u7684\u5f71\u7247\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p>TikTok 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Tik Toks\uff09<\/strong>&nbsp;\u4e26\u7d66\u4ed6\u5011\u6642\u9593\u4f86\u7522\u751f\u81ea\u7136\u7684\u89c0\u9ede\u3001\u559c\u6b61\u548c\u559c\u611b\u3002\u6216\u8005\uff0c&nbsp;<strong>\u60a8\u53ef\u4ee5\u5229\u7528\u6d41\u884c\u7684\u6a19\u7c64\u3001\u8da8\u52e2\u548c\u4ed8\u8cbb TikTok \u884c\u92b7&nbsp;<\/strong>\u8d70\u6377\u5f91\u4e26\u66f4\u5feb\u5730\u63a5\u89f8\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u60a8\u5df2\u7d93\u4e86\u89e3\u4e86 TikTok \u65c5\u904a\u884c\u92b7\u662f\u4ec0\u9ebc\uff0c\u8b93\u6211\u5011\u770b\u770b\u5b83\u8207\u5176\u4ed6\u7ba1\u9053\u76f8\u6bd4\u6709\u54ea\u4e9b\u512a\u52e2\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-benefits-compared-to-other-channels\">\u8207\u5176\u4ed6\u7ba1\u9053\u76f8\u6bd4\u6709\u54ea\u4e9b\u512a\u52e2\uff1f<\/h2>\n\n\n\n<p>\u60a8\u53ef\u80fd\u770b\u904e\u5404\u7a2e\u898f\u6a21\u7684\u65c5\u904a\u54c1\u724c\u4f7f\u7528\u793e\u7fa4\u5a92\u9ad4\u4f86\u5efa\u7acb\u793e\u7fa4\u548c\u54c1\u724c\u3001\u5438\u5f15\u65c5\u5ba2\u4e26\u589e\u52a0\u9810\u8a02\u91cf\u3002&nbsp;<strong>\u4ed6\u5011\u6700\u5e38\u4f7f\u7528\u7684\u5e73\u53f0\u662f Instagram \u548c Facebook\uff0c\u6216\u5169\u8005\u517c\u5177\u3002<\/strong>&nbsp;\u60a8\u5f88\u53ef\u80fd\u4e5f\u505a\u4e86\u61c9\u6709\u7684\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u5de5\u4f5c\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u70ba\u4ec0\u9ebc\u5c07 TikTok \u6dfb\u52a0\u5230\u60a8\u7684\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\u7d44\u5408\u4e2d\uff1f\u503c\u5f97\u55ce\uff1f&nbsp;<\/strong>\u56de\u7b54\u9019\u4e9b\u554f\u984c\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u63a2\u7d22 TikTok \u8207\u5176\u4ed6\u7ba1\u9053\u76f8\u6bd4\u6709\u4f55\u512a\u52e2\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4eba\u6c23<\/strong><\/h3>\n\n\n\n<p>TikTok \u662f\u4e00\u500b\u975e\u5e38\u53d7\u6b61\u8fce\u7684\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u3002&nbsp;<strong>\u76ee\u524d\u5b83\u64c1\u6709\u8d85\u904e\u5341\u5104\u7528\u6236\u3002<\/strong>&nbsp;\u7136\u800c\uff0cFacebook \u64c1\u6709\u8fd1 30 \u5104\u7528\u6236\uff0c\u5176\u6b21\u662f Instagram\uff0c\u64c1\u6709 14 \u5104\u7528\u6236\u3002\u90a3\u9ebc\uff0cTikTok \u5982\u4f55\u6210\u70ba\u65c5\u904a\u884c\u92b7\u7684\u66f4\u597d\u9078\u64c7\u5462\uff1f\u9019\u4e00\u5207\u90fd\u6b78\u7d50\u70ba\u7528\u6236\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p>\u8a72\u5e73\u53f0\u64c1\u6709\u51fa\u8272\u7684\u7528\u6236\u6d3b\u8e8d\u5ea6\u3002&nbsp;<strong>\u622a\u81f32021\u5e74\u5e95\uff0c\u5176\u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\u6578\u5df2\u905412\u5104\u4eba\u3002&nbsp;<\/strong>\u9810\u6e2c\u544a\u8a34\u6211\u5011\uff0c&nbsp;<strong>TikTok \u6708\u6d3b\u8e8d\u7528\u6236\u6578\u5c07\u589e\u52a0 50%\uff0c\u9054\u5230&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" rel=\"noreferrer noopener\"><strong>\u52302022\u5e74\u5e95\u5c07\u9054\u523018\u5104<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p>\u5230\u76ee\u524d\u70ba\u6b62\uff0c\u8a72\u61c9\u7528\u7a0b\u5f0f\u5df2\u5f9e Google Play Store \u548c Apple App Store \u4e0b\u8f09\u4e86\u8d85\u904e 30 \u5104\u6b21\u3002\u9019\u4ecd\u7136\u4f4e\u65bc Facebook \u548c Instagram\u3002&nbsp;<strong>\u90a3\u9ebc\u6709\u4ec0\u9ebc\u554f\u984c\u5462\uff1f<\/strong><\/p>\n\n\n\n<p>\u554f\u984c\u5728\u65bc&nbsp;<strong>\u7528\u6236\u5e73\u5747\u82b1\u8cbb\u591a\u5c11\u5c0f\u6642\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a<\/strong>&nbsp;\u6bcf\u500b\u6708\u90fd\u6703\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u51fa\u73fe\u3002\u5728\u9019\u500b\u985e\u5225\u4e2d\uff0c&nbsp;<strong>TikTok \u662f\u7121\u53ef\u722d\u8b70\u7684\u51a0\u8ecd\uff0c&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\" rel=\"noreferrer noopener\"><strong>\u7528\u6236\u6bcf\u6708\u82b1\u8cbb 25.7 \u5c0f\u6642<\/strong><\/a><strong>.&nbsp;<\/strong>Facebook \u548c Instagram \u7528\u6236\u5e73\u5747\u6bcf\u6708\u82b1\u8cbb\u7684\u6642\u9593\u5206\u5225\u70ba 16 \u5c0f\u6642\u548c 7.9 \u5c0f\u6642\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9a5a\u4eba\u7684\u89f8\u53ca\u6f5b\u529b<\/strong><\/h3>\n\n\n\n<p>\u5c0d\u65bc\u65c5\u904a\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u7528\u6236\u7e3d\u6578\u548c\u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\u7d71\u8a08\u6578\u64da\u7684\u50f9\u503c\u4e0d\u5982\u8986\u84cb\u6f5b\u529b\u3002<strong>&nbsp;\u60a8\u9700\u8981\u66f4\u591a\u5730\u4e86\u89e3\u8a72\u61c9\u7528\u7a0b\u5f0f\u7684\u4f7f\u7528\u60c5\u6cc1\u624d\u80fd\u4e86\u89e3\u5176\u5ee3\u544a\u6f5b\u529b\u3002<\/strong>&nbsp;TikTok \u5177\u6709\u5de8\u5927\u7684\u5f71\u97ff\u529b\u6f5b\u529b\uff0c\u5b83\u6b63\u5728\u8207 Facebook\u3001YouTube \u548c Instagram \u7b49\u6700\u5927\u7684\u54c1\u724c\u7af6\u722d\u3002<\/p>\n\n\n\n<p><strong>\u6296\u97f3\u6709\u4e00\u500b&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.gemius.com\/all-reader-news\/dont-make-ads-tiktok-compared-to-other-social-platforms-in-germany.html\" rel=\"noreferrer noopener\"><strong>\u9054\u523010%\u7684\u6f5b\u529b<\/strong><\/a><strong>\u5c31\u5ee3\u544a\u6548\u7387\u800c\u8a00\uff0c\u5b83\u8207 Instagram \u548c Facebook \u4e26\u99d5\u9f4a\u9a45\u3002<\/strong>&nbsp;\u5728\u67d0\u4e9b\u5e74\u9f61\u6bb5\uff0c\u5b83\u751a\u81f3\u512a\u65bc\u7af6\u722d\u5c0d\u624b\u3002\u6211\u5011\u5c07\u5728\u300c\u900f\u904e TikTok \u5b9a\u4f4d\u54ea\u4e9b\u65c5\u904a\u7d30\u5206\u5e02\u5834\u300d\u90e8\u5206\u518d\u6b21\u8a0e\u8ad6\u9019\u4e00\u9ede\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8a31\u591a\u76f8\u95dc\u5f71\u97ff\u8005<\/strong><\/h3>\n\n\n\n<p>\u65c5\u904a\u54c1\u724c\u719f\u6089\u5229\u7528\u793e\u7fa4\u5a92\u9ad4\u5f71\u97ff\u8005\u4f86\u5ba3\u50b3\u5176\u65c5\u904a\u7522\u54c1\u3001\u76ee\u7684\u5730\u548c\u6d3b\u52d5\u3002&nbsp;<strong>TikTok\u5fc5\u9808\u70ba\u65c5\u904a\u516c\u53f8\u63d0\u4f9b\u8a31\u591a\u76f8\u95dc\u7684\u5f71\u97ff\u8005\u3002<\/strong>&nbsp;\u8207\u5176\u4ed6\u5e73\u53f0\u4e0a\u7684\u5f71\u97ff\u8005\u76f8\u6bd4\uff0c\u6709\u4e00\u4ef6\u5927\u4e8b\u4f7f\u8a72\u5e73\u53f0\u4e0a\u7684\u5f71\u97ff\u8005\u8207\u773e\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>TikTok \u7528\u6236\u975e\u5e38\u6d3b\u8e8d\uff0c\u6e34\u671b\u7372\u5f97\u5f15\u4eba\u5165\u52dd\u4e14\u771f\u5be6\u7684\u5167\u5bb9\u3002<strong>&nbsp;\u8a72\u5e73\u53f0\u4e0a\u7684\u5f71\u97ff\u8005\u64c1\u6709\u5927\u91cf\u8ffd\u96a8\u8005\uff0c\u6bcf\u5929\u90fd\u6703\u5275\u5efa\u548c\u767c\u5e03\u8996\u983b\uff0c\u6709\u6642\u751a\u81f3\u4e00\u5929\u5e7e\u6b21\u3002&nbsp;<\/strong>\u60a8\u53ef\u4ee5\u5f9e\u773e\u591a\u8207\u65c5\u884c\u76f8\u95dc\u7684\u5f71\u97ff\u8005\u4e2d\u9032\u884c\u9078\u64c7\uff0c\u4e26\u7372\u5f97\u4ee4\u4eba\u96e3\u4ee5\u7f6e\u4fe1\u7684\u66dd\u5149\u5ea6\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6709\u6a5f\u9810\u7b97<\/strong><\/h3>\n\n\n\n<p>\u8a31\u591a\u8f03\u5c0f\u7684\u65c5\u904a\u54c1\u724c\u4e0d\u53c3\u8207\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\uff0c\u56e0\u70ba\u5b83\u901a\u5e38\u9700\u8981\u5927\u91cf\u9810\u7b97\u3002\u81f3\u5c11 Instagram \u548c Facebook \u662f\u9019\u6a23\u3002&nbsp;<strong>\u5373\u4f7f\u9810\u7b97\u6709\u9650\uff0cTikTok \u4e5f\u80fd\u5e36\u4f86\u5bf6\u8cb4\u7684\u884c\u92b7\u6a5f\u6703\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u5be6\u73fe<strong>&nbsp;\u7121\u9700\u5927\u91cf\u884c\u92b7\u9810\u7b97\u5373\u53ef\u5be6\u73fe\u81ea\u7136\u8986\u84cb&nbsp;<\/strong>Facebook \u548c Instagram \u7684\u60c5\u6cc1\u901a\u5e38\u4e26\u975e\u5982\u6b64\u3002\u90a3\u662f\u56e0\u70ba<strong>&nbsp;TikTok\u6709\u4e00\u7a2e\u6f14\u7b97\u6cd5\u53ef\u4ee5\u63a8\u5ee3\u65b0\u7528\u6236\u7684\u5167\u5bb9\uff0c\u4e26\u6839\u64da\u9ede\u8b9a\u548c\u8a55\u8ad6\u7684\u6578\u91cf\u7e7c\u7e8c\u5c07\u5176\u653e\u7f6e\u5728\u4eba\u5011\u7684\u63d0\u8981\u4e0a\u3002<\/strong><\/p>\n\n\n\n<p>\u591a\u8667\u4e86\u9019\u500b&nbsp;<a target=\"_blank\" href=\"https:\/\/blog.hootsuite.com\/tiktok-algorithm\/\" rel=\"noreferrer noopener\">\u63a8\u85a6\u6f14\u7b97\u6cd5<\/a>\uff0c\u60a8\u7121\u9700\u82b1\u8cbb\u592a\u591a\u5373\u53ef\u63a5\u89f8\u5230\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5b58\u53d6\u4f01\u696d\u5e33\u6236<\/strong><\/h3>\n\n\n\n<p><strong>TikTok \u63d0\u4f9b\u800c\u5176\u4ed6\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u6c92\u6709\u7684\u53e6\u4e00\u500b\u798f\u5229\u662f\u4f01\u696d\u5e33\u6236\u3002<\/strong>&nbsp;\u60a8\u7121\u9700\u900f\u904e\u6a19\u6e96\u5e33\u6236\u6216\u5275\u5efa\u8005\u5e33\u6236\u767c\u4f48\u5167\u5bb9\uff0c\u800c\u662f\u53ef\u4ee5\u5efa\u7acb\u4f01\u696d\u5e33\u6236\u4e26\u7acb\u5373\u5b58\u53d6\u591a\u500b\u9644\u52a0\u529f\u80fd\uff0c\u9019\u4e9b\u529f\u80fd\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7c21\u5316\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u5e33\u6236\u9644\u5e36\u7684\u4e00\u4e9b\u6709\u7528\u7684\u529f\u80fd\u662f&nbsp;<strong>\u8868\u73fe\u548c\u53d7\u773e\u6578\u64da\u5831\u544a\u3001\u5728\u500b\u4eba\u8cc7\u6599\u63cf\u8ff0\u4e2d\u6dfb\u52a0\u91cd\u8981\u9023\u7d50\u7684\u80fd\u529b\u3001\u61c9\u7528\u7a0b\u5f0f\u5167\u696d\u52d9\u5167\u5bb9\u6307\u5357\u3001\u5206\u6790\u3001\u6210\u529f\u6848\u4f8b\u548c\u5275\u610f\u5efa\u8b70\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-travel-segments-can-be-targeted-through-tiktok\">\u900f\u904e TikTok \u53ef\u4ee5\u5b9a\u4f4d\u54ea\u4e9b\u65c5\u904a\u7d30\u5206\u5e02\u5834<\/h2>\n\n\n\n<p>\u5728\u9078\u64c7\u5408\u9069\u7684\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u5e73\u53f0\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u78ba\u4fdd\u80fd\u5920\u63a5\u89f8\u5230\u7406\u60f3\u7684\u76ee\u6a19\u53d7\u773e\u3002\u8207\u5176\u4ed6\u5438\u5f15\u4e0d\u540c\u5e74\u9f61\u65cf\u7fa4\u7684\u793e\u7fa4\u5a92\u9ad4\u7db2\u8def\u76f8\u6bd4\uff0c<strong>&nbsp;TikTok \u7528\u6236\u901a\u5e38\u6bd4\u8f03\u5e74\u8f15\u3002<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u6700\u65b0\u7684&nbsp;<a target=\"_blank\" href=\"https:\/\/www.omnicoreagency.com\/tiktok-statistics\/\" rel=\"noreferrer noopener\">\u5831\u544a<\/a>\u8868\u660e\u8d85\u904e&nbsp;<strong>50% \u7684 TikTok \u7528\u6236\u5e74\u9f61\u5728 34 \u6b72\u6216\u4ee5\u4e0b\uff0c&nbsp;<\/strong>\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u9019\u500b\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\u8868\u73fe\u7570\u5e38\u51fa\u8272\u7684\u539f\u56e0&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gemius.com\/all-reader-news\/dont-make-ads-tiktok-compared-to-other-social-platforms-in-germany.html\" rel=\"noreferrer noopener\">14-29 \u6b72\u76ee\u6a19\u7fa4\u5167<\/a>&nbsp;\u9019\u4e26\u4e0d\u4ee4\u4eba\u610f\u5916\u3002&nbsp;<\/p>\n\n\n\n<p>\u96d6\u7136 TikTok \u53ef\u4ee5\u8b93\u4f60\u6839\u64da\u5e74\u9f61\u5b9a\u4f4d\u4e0d\u540c\u7684\u53d7\u773e\u7fa4\u9ad4\uff0c\u4f46\u5b83&nbsp;<strong>\u70ba\u6709\u8208\u8da3\u5b9a\u4f4d\u7684\u65c5\u904a\u516c\u53f8\u63d0\u4f9b\u6700\u5927\u50f9\u503c&nbsp;<\/strong><a href=\"https:\/\/mize.tech\/blog\/millennials-travel-statistics-how-do-they-travel\/\"><strong>Z \u4e16\u4ee3\u8207\u5e74\u8f15\u7684\u5343\u79a7\u4e16\u4ee3<\/strong><\/a><strong>.<\/strong>&nbsp;\u9019\u5169\u500b\u7fa4\u9ad4\u4f54\u7e3d\u4eba\u53e3\u8d85\u904e 40%\uff0c\u4e26\u4e14\u6bd4\u5176\u4ed6\u4e16\u4ee3\u51fa\u884c\u66f4\u591a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tiktok-travel-marketing-stats-is-there-an-opportunity\">TikTok\u65c5\u904a\u884c\u92b7\u7d71\u8a08\uff0c\u9084\u6709\u6a5f\u6703\u55ce\uff1f<\/h2>\n\n\n\n<p>\u5230\u76ee\u524d\u70ba\u6b62\uff0c\u60a8\u5df2\u7d93\u4e86\u89e3\u4e86 TikTok \u65c5\u904a\u884c\u92b7\u7684\u597d\u8655\u4ee5\u53ca\u60a8\u53ef\u4ee5\u900f\u904e\u8a72\u5e73\u53f0\u5b9a\u4f4d\u54ea\u4e9b\u7d30\u5206\u5e02\u5834\u3002\u73fe\u5728\uff0c\u8b93\u6211\u5011\u770b\u770bTikTok\u662f\u5426\u70ba\u65c5\u904a\u516c\u53f8\u63d0\u4f9b\u4e86\u771f\u6b63\u7684\u6a5f\u6703\u3002&nbsp;<\/p>\n\n\n\n<p>\u6211\u5011\u5df2\u7d93\u78ba\u5b9a\u8d85\u904e&nbsp;<strong>\u4e00\u534a\u7684 TikTok \u7528\u6236\u662f Z \u4e16\u4ee3\u548c\u5e74\u8f15\u7684\u5343\u79a7\u4e16\u4ee3<\/strong>\u3002\u9019\u4e00\u4ee3\u4eba\u7cbe\u901a\u6280\u8853\uff0c\u5728\u505a\u51fa\u65c5\u884c\u6c7a\u5b9a\u6642\u4f9d\u8cf4\u7dda\u4e0a\u8cc7\u8a0a\u3002\u66f4\u6e96\u78ba\u5730\u8aaa\uff0c\u7814\u7a76\u767c\u73fe\u793e\u7fa4\u5a92\u9ad4\u662f<strong>&nbsp;\u5e7e\u4e4e\u7684\u9996\u9078\u8cc7\u6e90&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/morningconsult.com\/2021\/05\/24\/social-media-travel-influencers\/#:~:text=57%25%20of%20Gen%20Zers%20with,they'll%20use%20travel%20sites&amp;text=38%25%20of%20all%20adults%20who,%2C%20including%2054%25%20of%20millennials.\" rel=\"noreferrer noopener\"><strong>Z \u4e16\u4ee3\u7684 60%<\/strong><\/a><strong>&nbsp;\u8207\u590f\u5b63\u65c5\u884c\u8a08\u5283\u3002&nbsp;<\/strong>\u4ed6\u5011\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u5c0b\u627e\u66f4\u591a\u8cc7\u8a0a\u4ee5\u66f4\u597d\u5730\u8a08\u5283\u4ed6\u5011\u7684\u65c5\u884c\u3002<\/p>\n\n\n\n<p>\u540c\u4e00\u7814\u7a76\u767c\u73fe\uff0c\u5927\u7d04&nbsp;<strong>Z \u4e16\u4ee3\u548c\u5343\u79a7\u4e16\u4ee3\u7684 50% \u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u81f3\u5c11\u5c08\u6ce8\u65bc\u4e00\u4f4d\u65c5\u904a\u5f71\u97ff\u8005<\/strong>\u3002\u8d85\u904e 80% \u7684\u65c5\u5ba2\u8868\u793a\uff0c\u4ed6\u5011\u4f7f\u7528\u65c5\u884c\u5f71\u97ff\u8005\u9032\u884c\u63a8\u85a6\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2022\/10\/09-10-22_AW_David_Hotelmize_blog9.png\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2022\/10\/09-10-22_AW_David_Hotelmize_blog9.png\" alt=\"80% are inspired by destination\" class=\"wp-image-6149\" \/><\/a><\/figure>\n\n\n\n<p>\u6b64\u5916\uff0cTikTok \u7528\u6236\u4f3c\u4e4e\u4f7f\u7528\u8a72\u5e73\u53f0\u4f86\u7372\u53d6\u65c5\u884c\u9748\u611f\u3002\u6700\u8fd1\u7684\u4e00\u7bc7&nbsp;<a target=\"_blank\" href=\"https:\/\/www.tourism-review.com\/tourism-marketing-discovered-tiktok-news12474\" rel=\"noreferrer noopener\">\u5b78\u7fd2<\/a>&nbsp;\u767c\u73fe\u5e7e\u4e4e&nbsp;<strong>\u5e73\u53f0\u4e0a 80% \u7684\u7528\u6236\u56e0\u70ba\u5728 TikTok \u4e0a\u770b\u5230\u8207\u65c5\u884c\u76f8\u95dc\u7684\u5167\u5bb9\u800c\u53d7\u5230\u555f\u767c\uff0c\u9078\u64c7\u524d\u5f80\u76ee\u7684\u5730\u6216\u8cfc\u8cb7\u65c5\u904a\u7522\u54c1<\/strong>\u3002\u5176\u4e2d 50% \u6700\u7d42\u9810\u8a02\u4e86\u884c\u7a0b\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-companies-leverage-tiktok-travel-marketing\">\u4f01\u696d\u5982\u4f55\u5229\u7528 TikTok \u9032\u884c\u65c5\u904a\u884c\u92b7\uff1f<\/h2>\n\n\n\n<p>\u65c5\u904a\u696d\u7684\u6bcf\u500b\u4eba\uff0c\u5305\u62ec\u65c5\u884c\u793e\u3001OTA\u3001\u98ef\u5e97\u548c\u904b\u8f38\u516c\u53f8\uff0c\u90fd\u53ef\u4ee5\u4f7f\u7528 TikTok \u5411\u904a\u5ba2\u5ba3\u50b3\u65c5\u904a\u548c\u76ee\u7684\u5730\u3002&nbsp;<strong>TikTok \u8b93\u60a8\u80fd\u5920\u900f\u904e\u591a\u7a2e\u4e0d\u540c\u7684\u65b9\u5f0f\u505a\u5230\u9019\u4e00\u9ede\u3002<\/strong>&nbsp;\u8b93\u6211\u5011\u770b\u770b\u5982\u4f55\u5229\u7528 TikTok \u9032\u884c\u65c5\u904a\u884c\u92b7\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8da8\u52e2<\/strong><\/h3>\n\n\n\n<p>\u6a19\u7c64\u548c\u8da8\u52e2\u5728 TikTok \u7528\u6236\u4e2d\u975e\u5e38\u53d7\u6b61\u8fce\u3002\u65c5\u904a\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u5b83\u5011&nbsp;<strong>\u51fa\u73fe\u5728\u6578\u5343\u540d\u7528\u6236\u7684\u52d5\u614b\u4e2d\u3002&nbsp;<\/strong>\u4ed6\u5011\u53ef\u4ee5\u88fd\u4f5c\u8207\u8da8\u52e2\u76f8\u95dc\u7684\u8996\u983b\uff0c\u4e26\u627e\u5230\u5275\u610f\u7684\u65b9\u5f0f\u4f86\u63a8\u5ee3\u65c5\u904a\u7522\u54c1\u6216\u76ee\u7684\u5730\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e55\u5f8c\u82b1\u7d6e<\/strong><\/h3>\n\n\n\n<p>\u5e55\u5f8c\u82b1\u7d6e\u662f\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u6d3b\u52d5\u4e2d\u4e00\u7a2e\u6d41\u884c\u7684\u5167\u5bb9\u985e\u578b\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u4f86\u9080\u8acb\u60a8\u7684\u67e5\u770b\u8005\u767c\u73fe\u6709\u95dc\u67d0\u4e9b\u7522\u54c1\u7684\u8a73\u7d30\u8cc7\u8a0a\u3002\u4f8b\u5982\uff0c\u4f60&nbsp;<strong>\u53ef\u4ee5\u5c55\u793a\u98ef\u5e97\u5ba2\u623f\u3001\u5eda\u5e2b\u6e96\u5099\u7f8e\u5473\u4f73\u991a\u6216\u7a81\u51fa\u4e00\u4e9b\u53d7\u6b61\u8fce\u7684\u8a2d\u65bd\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7368\u5bb6\u5148\u7779\u70ba\u5feb<\/strong><\/h3>\n\n\n\n<p>TikTok \u7528\u6236\u6e34\u671b\u7368\u5bb6\u5167\u5bb9\u2014\u2014\u5426\u5247\u4ed6\u5011\u5c07\u7121\u6cd5\u770b\u5230\u9019\u4e9b\u5167\u5bb9\u3002\u60a8\u53ef\u4ee5\u5f15\u8d77\u4ed6\u5011\u7684\u6ce8\u610f\u4e26\u64c1\u6709\u6f5b\u5728\u7684\u75c5\u6bd2\u5f0f\u5167\u5bb9&nbsp;<strong>\u5982\u679c\u4f60\u8207\u4ed6\u5011\u5206\u4eab\u4e00\u4e9b\u7368\u7279\u7684\u6771\u897f<\/strong>\u3002\u4f60\u53ef\u4ee5\u900f\u904e\u5c55\u793a\u4f86\u767c\u63ee\u5275\u610f&nbsp;<strong>\u8c6a\u83ef\u5ba2\u623f\u3001\u4e00\u6d41\u7684\u65c5\u884c\u3001\u984d\u5916\u7684\u4fbf\u5229\u8a2d\u65bd\u4ee5\u53ca\u67d0\u500b\u5730\u9ede\u53ef\u4ee5\u63d0\u4f9b\u7684\u96b1\u85cf\u7470\u5bf6\u3002&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u65c5\u904a\u5f71\u97ff\u8005<\/strong><\/h3>\n\n\n\n<p>\u6211\u5011\u5df2\u7d93\u63d0\u5230\uff0cTikTok \u4e26\u4e0d\u7f3a\u4e4f\u65c5\u904a\u5f71\u97ff\u8005\u3002&nbsp;<strong>\u60a8\u53ef\u4ee5\u8207\u5176\u4e2d\u4e00\u500b\u5408\u4f5c\u63a8\u5ee3\u60a8\u7684\u7522\u54c1\uff0c&nbsp;<\/strong>\u800c\u4e14\u6709\u5f88\u591a\u53ef\u4f9b\u9078\u64c7\u3002\u60a8\u53ef\u4ee5\u8f15\u9b06\u627e\u5230\u7b26\u5408\u60a8\u50f9\u503c\u89c0\u4e26\u64c1\u6709\u8207\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u76f8\u7b26\u7684\u8ffd\u96a8\u8005\u7684\u5f71\u97ff\u8005\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201c\u4f60\u77e5\u9053\u55ce\u201d\u8cc7\u8a0a\u8996\u983b<\/strong><\/h3>\n\n\n\n<p>\u8cc7\u8a0a\u5f71\u7247\u5728 TikTok 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class=\"wp-block-heading\"><strong>\u4ed8\u8cbb\u884c\u92b7<\/strong><\/h3>\n\n\n\n<p><strong>\u8a72\u5e73\u53f0\u4e5f\u652f\u63f4\u4ed8\u8cbbTikTok\u65c5\u904a\u884c\u92b7\u3002<\/strong>&nbsp;\u60a8\u5fc5\u9808\u5efa\u7acb\u4f01\u696d\u5e33\u6236\u4e26\u8a2d\u5b9a\u60a8\u7684\u4ed8\u8cbb\u884c\u92b7\u6d3b\u52d5\u3002\u6709\u8a31\u591a\u8a2d\u5b9a\uff08\u5305\u62ec\u5b9a\u4f4d\u9078\u9805\uff09\u53ef\u4ee5\u5e6b\u52a9\u60a8\u900f\u904e\u5ee3\u544a\u5438\u5f15\u7406\u60f3\u7684\u76ee\u6a19\u53d7\u773e\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reallife-examples-of-tiktok-travel-marketing\">TikTok \u65c5\u904a\u884c\u92b7\u7684\u73fe\u5be6\u4f8b\u5b50<\/h2>\n\n\n\n<p>\u4e86\u89e3 TikTok \u65c5\u904a\u884c\u92b7\u7684\u6700\u4f73\u65b9\u5f0f\u5c31\u662f\u89aa\u773c\u76ee\u7779\u5b83\u7684\u5be6\u969b\u60c5\u6cc1\u3002\u4ee5\u4e0b\u662f\u5728\u6b64\u5e73\u53f0\u4e0a\u9032\u884c\u7684\u4e00\u4e9b\u6700\u503c\u5f97\u6ce8\u610f\u7684\u65c5\u884c\u884c\u92b7\u7bc4\u4f8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u68d5\u6ada\u7058\u8ff7\u4eba\u7684\u6bcf\u65e5\u65c5\u884c\u884c\u7a0b<\/strong><\/h3>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5f9e\u68d5\u6ada\u7058\u4e86\u89e3\u5f88\u591a\u6709\u95dc\u76ee\u7684\u5730\u53ca\u5176 TikTok \u5e33\u6236\u7684\u8cc7\u8a0a\u3002\u8a72\u76ee\u7684\u5730\u662f TikTok \u4e0a\u95dc\u6ce8\u5ea6\u6700\u9ad8\u7684\u76ee\u7684\u5730\u4e4b\u4e00\u3002\u4ed6\u5011\u5b9a\u671f\u767c\u5e03\u65b0\u8996\u983b\uff0c\u91cd\u9ede\u4ecb\u7d39\u904a\u5ba2\u53ef\u4ee5\u5728\u8a72\u5730\u9ede\u505a\u7684\u5f88\u9177\u7684\u4e8b\u60c5\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u9019\u662f\u4e00\u500b\u95dc\u65bc\u5982\u4f55\u5c55\u793a&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@thepalmbeaches\/video\/7099180625118235946?is_copy_url=1&amp;is_from_webapp=v1&amp;refer=embed&amp;referer_url=https%3A%2F%2Fbreaktheicemedia.com%2F&amp;referer_url=https%3A%2F%2Fbreaktheicemedia.com%2Ftiktok-and-tourism%2F&amp;referer_video_id=7099180625118235946\" rel=\"noreferrer noopener\"><strong>\u4ee5\u6709\u8da3\u4e14\u5f15\u4eba\u5165\u52dd\u7684\u65b9\u5f0f\u5b89\u6392\u4e00\u65e5\u904a\u884c\u7a0b<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>EF Tours \u7684\u71b1\u9580\u5e16\u5b50<\/strong><\/h3>\n\n\n\n<p>\u9019\u662f TikTok \u65c5\u904a\u884c\u92b7\u7684\u53e6\u4e00\u500b\u6210\u529f\u4f8b\u5b50\u3002 EF Tours \u5c08\u9580\u70ba\u6709\u8208\u8da3\u51fa\u570b\u7559\u5b78\u7684\u5b78\u751f\u63d0\u4f9b\u65c5\u904a\u5957\u88dd\u884c\u7a0b\u3002\u4ed6\u5011\u7684\u6574\u500b\u5e33\u6236\u5c08\u9580\u91dd\u5c0d\u6709\u8208\u8da3\u5728\u65c5\u884c\u4e2d\u7d50\u8b58\u65b0\u670b\u53cb\u7684\u5e74\u8f15\u4e00\u4ee3\u3002&nbsp;<\/p>\n\n\n\n<p><strong>EF Tours \u7dca\u8ddf\u8457\u6700\u65b0\u8da8\u52e2\u5438\u5f15\u76ee\u6a19\u53d7\u773e\uff0c\u4f8b\u5982\u4f7f\u7528&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@ef.daily\/video\/7095396098776370438?is_copy_url=1&amp;is_from_webapp=v1&amp;refer=embed&amp;referer_url=https%3A%2F%2Fbreaktheicemedia.com%2F&amp;referer_url=https%3A%2F%2Fbreaktheicemedia.com%2Ftiktok-and-tourism%2F&amp;referer_video_id=7095396098776370438\" rel=\"noreferrer noopener\"><strong>\u6717\u6717\u4e0a\u53e3\u7684\u97f3\u6a02\u548c\u6709\u5438\u5f15\u529b\u7684\u5f71\u7247\u7de8\u8f2f<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u842c\u8c6a\u9152\u5e97\u6709\u81ea\u5df1\u7684\u6b4c\u66f2\u548c\u6a19\u7c64<\/strong><\/h3>\n\n\n\n<p>\u751a\u81f3\u65c5\u904a\u548c\u9152\u5e97\u696d\u7684\u4e00\u4e9b\u6700\u5927\u54c1\u724c\u4e5f\u4f7f\u7528 TikTok\u3002\u842c\u8c6a\u9152\u5e97\u7684\u201c<a href=\"https:\/\/www.tiktok.com\/search\/video?q=%23TravelMakesUs&amp;t=1663675774274\">\u65c5\u884c\u4f7f\u6211\u5011<\/a>\u300d\u6d3b\u52d5\u5c31\u662f\u4e00\u500b\u5b8c\u7f8e\u7684\u4f8b\u5b50\u3002&nbsp;<strong>\u8a72\u516c\u53f8\u6536\u9304\u4e86\u81ea\u5df1\u7684\u6b4c\u66f2\u4e26\u5275\u5efa\u4e86\u7368\u7279\u7684\u6a19\u7c64\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u5b83\u9f13\u52f5\u65c5\u884c\u8005\u4f7f\u7528\u6b4c\u66f2\u548c\u4e3b\u984c\u6a19\u7c64\u4f86\u8a18\u9304\u548c\u5206\u4eab\u4ed6\u5011\u7684\u65c5\u884c\u7d93\u9a57\u3002<\/strong>&nbsp;\u842c\u8c6a\u6d3b\u52d5\u50c5\u82b1\u4e86\u4e0d\u5230 40 \u500b\u5c0f\u6642\u5c31\u7372\u5f97\u4e86\u5e7e\u4e4e&nbsp;<a href=\"https:\/\/skift.com\/2021\/08\/31\/u-s-travel-brands-hop-on-tiktok-marketing-to-reach-next-gen-travelers\/\">2000 \u842c\u6b21\u89c0\u770b\u4e26\u63d0\u9ad8\u53c3\u8207\u7387<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hot Wire Travel \u7af6\u722d\u8005\u548c\u5f71\u97ff\u8005\u7684\u5f37\u5927\u5354\u540c\u4f5c\u7528<\/strong><\/h3>\n\n\n\n<p>Hotwire \u662f\u8457\u540d\u7684\u65c5\u904a\u54c1\u724c\uff0c\u5728 TikTok \u4e0a\u64c1\u6709\u5927\u91cf\u7c89\u7d72\u3002\u4e86\u89e3\u8a72\u54c1\u724c\u5982\u4f55\u5728 TikTok \u65c5\u904a\u884c\u92b7\u4e2d\u812b\u7a4e\u800c\u51fa\u662f\u4e00\u4ef6\u5f88\u6709\u8da3\u7684\u4e8b\u60c5\u3002\u4ed6\u5011\u4f7f\u7528\u4e86\u66f8\u4e2d\u6700\u53e4\u8001\u7684\u4f0e\u5006\u2014\u2014&nbsp;<strong>\u8a72\u54c1\u724c\u5141\u8a31 TikTok \u7528\u6236\u53c3\u52a0\u6bd4\u8cfd\u3002<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u4ed6\u5011\u8207\u6709\u5f71\u97ff\u529b\u7684\u4eba\u5408\u4f5c\uff0c\u4e26\u8981\u6c42\u4ed6\u5011\u516c\u4f48\u4ed6\u5011\u8a08\u5283\u75ab\u60c5\u5f8c\u5ea6\u5047\u7684\u539f\u56e0\u3002&nbsp;<strong>\u8a72\u6d3b\u52d5&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hotwirehotelgoals\" rel=\"noreferrer noopener\"><strong>\u7522\u751f\u4e86\u8d85\u904e 10 \u5104\u6b21\u89c0\u770b\u6b21\u6578<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9054\u7f8e\u822a\u7a7a\u5feb\u901f\u66dd\u5149\u7684\u79d8\u8a23<\/strong><\/h3>\n\n\n\n<p>\u9054\u7f8e\u822a\u7a7a\u4e00\u958b\u59cb\u5728 TikTok 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id=\"conclusion\">\u7d50\u8a9e<\/h2>\n\n\n\n<p>\u6296\u97f3\u5c31\u662f\u5176\u4e2d\u4e4b\u4e00&nbsp;<strong>\u6700\u53d7\u6b61\u8fce\u7684\u793e\u7fa4\u5a92\u9ad4\u5e73\u53f0\uff0c\u7528\u6236\u6bcf\u6708\u5e73\u5747\u82b1\u8cbb\u7684\u6642\u9593\u6700\u591a\u3002<\/strong>&nbsp;\u5b83\u5438\u5f15\u4e86\u66f4\u5e74\u8f15\u7684\u4eba\u7fa4\uff0c\u5305\u62ec Z \u4e16\u4ee3\u548c\u5e74\u8f15\u7684\u5343\u79a7\u4e16\u4ee3\u3002\u5982\u679c\u9019\u662f\u60a8\u7684\u76ee\u6a19\u7fa4\u9ad4\uff0c\u60a8\u61c9\u8a72&nbsp;<strong>\u63a2\u7d22 TikTok 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