{"id":15308,"date":"2024-10-29T07:40:00","date_gmt":"2024-10-29T07:40:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15308"},"modified":"2024-07-23T07:47:56","modified_gmt":"2024-07-23T07:47:56","slug":"data-analytics-in-tourism-industry-what-is-it-benefits-how-its-used-real-life-examples","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/hk\/data-analytics-in-tourism-industry-what-is-it-benefits-how-its-used-real-life-examples\/","title":{"rendered":"\u65c5\u904a\u696d\u4e2d\u7684\u6578\u64da\u5206\u6790\uff1a\u5b83\u662f\u4ec0\u9ebc\u3001\u597d\u8655\u3001\u5982\u4f55\u4f7f\u7528\u4ee5\u53ca\u73fe\u5be6\u751f\u6d3b\u4e2d\u7684\u7bc4\u4f8b"},"content":{"rendered":"<p>\u5927\u6578\u64da\u548c\u6578\u64da\u5206\u6790\u662f\u6700\u5e38\u898b\u7684<strong>&nbsp;\u8207\u91d1\u878d\u79d1\u6280\u548c IT \u7b49\u7522\u696d\u7dca\u5bc6\u76f8\u9023<\/strong>\u3002\u7136\u800c\uff0c\u5e7e\u5e74\u524d\uff0c\u4ed6\u5011\u4e5f&nbsp;<strong>\u9032\u8ecd\u65c5\u904a\u696d\u3002<\/strong>&nbsp;\u4ed6\u5011\u4e0d\u50c5\u50c5\u662f\u9032\u5165\u9019\u500b\u884c\u696d\u3002\u8a72\u884c\u696d\u6578\u64da\u5206\u6790\u7684\u5de8\u5927\u63a1\u7528\u7387\u5275\u9020\u4e86\u4e00\u500b\u5168\u65b0\u7684\u5e02\u5834\u2014\u2014\u65c5\u904a\u696d\u548c\u5927\u6578\u64da\u5206\u6790\u5e02\u5834\u3002&nbsp;<\/p>\n\n\n\n<p><strong>2022\u5e74\u8a72\u5e02\u5834\u898f\u6a21\u5c07\u9054\u5230$2200\u5104\uff0c\u9810\u8a082032\u5e74\u5c07\u9054\u5230$3500\u5104\u3002\u00a0<\/strong>\u6211\u5011\u5728\u9019\u88e1\u8ac7\u8ad6\u7684\u662f 15% \u7684\u8907\u5408\u5e74\u589e\u9577\u7387\uff0c\u9019\u662f\u5de8\u5927\u7684\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2022\/11\/data-analytics-tourism-industry-1024x717.png\" alt=\"data analytics in tourism market size projection\" title=\"\"\/><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u5c0d\u5927\u6578\u64da\u548c\u6578\u64da\u5206\u6790\u662f\u5426\u53ef\u4ee5\u4f7f\u60a8\u7684\u696d\u52d9\u53d7\u76ca\u611f\u8208\u8da3\uff0c\u60a8\u9700\u8981\u66f4\u591a\u5730\u4e86\u89e3\u9019\u4e9b\u6982\u5ff5\u3002&nbsp;<strong>\u4e0b\u9762\u60a8\u5c07\u627e\u5230\u8a55\u4f30\u5176\u50f9\u503c\u6240\u9700\u7684\u4e00\u5207\uff0c\u5305\u62ec\u73fe\u5be6\u751f\u6d3b\u4e2d\u7684\u4f8b\u5b50\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-data-analytics-in-tourism\">\u4ec0\u9ebc\u662f\u65c5\u904a\u6578\u64da\u5206\u6790\uff1f<\/h2>\n\n\n\n<p>\u4e86\u89e3\u65c5\u904a\u696d\u6578\u64da\u5206\u6790\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u4e86\u89e3&nbsp;<strong>\u8cc7\u6599\u5206\u6790\u7684\u6982\u5ff5\u3002<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u6578\u64da\u5206\u6790\u662f\u4e00\u500b&nbsp;<strong>\u6578\u64da\u79d1\u5b78\u9818\u57df<\/strong>\u3002\u5b83\u6307\u7684\u662f\u5404\u7a2e&nbsp;<strong>\u70ba\u7c21\u5316\u539f\u59cb\u8cc7\u6599\u5206\u6790\u800c\u958b\u767c\u7684\u6d41\u7a0b\u548c\u6280\u8853<\/strong>\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\u5e6b\u52a9\u60a8&nbsp;<strong>\u7406\u89e3\u6578\u64da\u4e26\u5229\u7528\u5b83\u4f86\u505a\u51fa\u660e\u667a\u7684\u7d50\u8ad6\u548c\u6c7a\u7b56\u3002<\/strong><\/p>\n\n\n\n<p>\u591a\u5e74\u4f86\uff0c\u9019\u4e9b\u5de5\u85dd\u548c\u6280\u8853\u5df2\u6210\u529f&nbsp;<strong>\u5f97\u76ca\u65bc\u8907\u96dc\u7684\u6f14\u7b97\u6cd5\uff0c\u81ea\u52d5\u5316\u3002&nbsp;<\/strong>\u65c5\u904a\u90e8\u9580\u73fe\u5728\u53ef\u4ee5\u6709\u6548\u5730\u5229\u7528\u4e0d\u540c\u985e\u578b\u7684\u6578\u64da\u5206\u6790\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ed6\u5011\u53ef\u4ee5\u5206\u6790\u6578\u64da\u4ee5\u6e96\u78ba\u4e86\u89e3\u767c\u751f\u4e86\u4ec0\u9ebc\uff0c\u7a31\u70ba&nbsp;<strong>\u63cf\u8ff0\u6027\u5206\u6790\u3002<\/strong>&nbsp;\u4ed6\u5011\u80fd\u5920\u7406\u89e3\u70ba\u4ec0\u9ebc\u4e8b\u60c5\u6703\u767c\u751f\uff0c\u9019\u8981\u6b78\u529f\u65bc&nbsp;<strong>\u8a3a\u65b7\u5206\u6790<\/strong>\u3002\u6216\u8005\uff0c\u4ed6\u5011\u53ef\u4ee5\u78ba\u5b9a\u5c07\u6703\u767c\u751f\u4ec0\u9ebc\u4ee5\u53ca\u4e0b\u4e00\u6b65\u8a72\u505a\u4ec0\u9ebc\uff0c\u9019\u8981\u6b78\u529f\u65bc&nbsp;<strong>\u9810\u6e2c\u6027\u548c\u898f\u7bc4\u6027\u5206\u6790\u3002<\/strong><\/p>\n\n\n\n<p>\u63d0\u4f9b\u7d66\u6578\u64da\u5206\u6790\u6f14\u7b97\u6cd5\u7684\u6578\u64da\u7a31\u70ba\u5927\u6578\u64da\u3002\u53ea\u9700\u5feb\u901f\u56de\u9867\u4e00\u4e0b\u6587\u737b\u5373\u53ef\u627e\u51fa\u5927\u6578\u64da\u7684\u5b9a\u7fa9\uff1a<\/p>\n\n\n\n<p><em>\u300c\u5927\u6578\u64da\u662f\u6307\u50b3\u7d71\u8cc7\u6599\u8655\u7406\u61c9\u7528\u8edf\u9ad4\u7121\u6cd5\u8655\u7406\u7684\u9f90\u5927\u6216\u8907\u96dc\u7684\u8cc7\u6599\u96c6\u3002\u5b83\u4f7f\u516c\u53f8\u80fd\u5920\u5927\u898f\u6a21\u5730\u5b8c\u6210\u5c0f\u898f\u6a21\u7121\u6cd5\u5b8c\u6210\u7684\u4efb\u52d9\uff0c\u4ee5\u6539\u8b8a\u5e02\u5834\u3001\u7d44\u7e54\u7b49\u7684\u65b9\u5f0f\u63d0\u53d6\u65b0\u7684\u898b\u89e3\u6216\u5275\u9020\u65b0\u7684\u50f9\u503c\u5f62\u5f0f\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u900f\u904e\u6578\u64da\u5206\u6790\u4e86\u89e3\u904a\u5ba2\u884c\u70ba<\/h3>\n\n\n\n<p>\u57fa\u65bc\u5148\u524d\u95dc\u65bc\u4ec0\u9ebc\u662f\u6578\u64da\u5206\u6790\u3001\u5176\u76ee\u7684\u4ee5\u53ca\u5982\u4f55\u7406\u89e3\u5927\u6578\u64da\u7684\u8a0e\u8ad6\uff0c\u6211\u5011\u5c07\u91cd\u9ede\u653e\u5728&nbsp;<strong>\u900f\u904e\u6578\u64da\u5206\u6790\u4e86\u89e3\u904a\u5ba2\u884c\u70ba<\/strong>.<\/p>\n\n\n\n<p>\u6211\u5011\u5fc5\u9808\u627f\u8a8d\uff0c\u5728\u65e5\u76ca\u5168\u7403\u5316\u7684\u5e02\u5834\u4e2d\uff0c&nbsp;<strong>\u6578\u64da\u5206\u6790\u767c\u63ee\u95dc\u9375\u4f5c\u7528<\/strong>&nbsp;\u4e86\u89e3\u904a\u5ba2\u884c\u70ba\uff0c\u5f9e\u800c\u70ba\u4f01\u696d\u505a\u51fa\u6700\u4f73\u6c7a\u7b56\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u9032\u4e00\u6b65\u6f84\u6e05\uff0c\u8b93\u6211\u5011\u8003\u616e\u201c<strong>\u98ef\u5e97\u7db2\u8def<\/strong>\u300d\u3002<\/p>\n\n\n\n<p>The Hotels Network \u662f\u4e00\u5bb6\u6210\u7acb\u65bc 2015 \u5e74\u7684\u516c\u53f8\uff0c\u76ee\u6a19\u662f\u589e\u52a0\u900f\u904e\u98ef\u5e97\u7db2\u7ad9\u7684\u76f4\u63a5\u9810\u8a02\u3002<\/p>\n\n\n\n<p>\u5f97\u76ca\u65bc\u6578\u64da\u5206\u6790\u7684\u4f7f\u7528\uff0c&nbsp;<strong>\u4ed6\u5011\u610f\u8b58\u5230\u9152\u5e97\u7db2\u7ad9\u63d0\u4f9b\u7684\u6280\u8853\u8207\u4e3b\u8981\u65c5\u884c\u793e\u7684\u6280\u8853\u4e4b\u9593\u5b58\u5728\u5dee\u8ddd<\/strong>\uff0c\u56e0\u61c9\u5ba2\u6236\u9700\u6c42\u53ca\u7db2\u4e0a\u9810\u8a02\u78ba\u8a8d\u7684\u9700\u8981\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\uff0c\u4ed6\u5011\u7684\u6280\u8853\u7684\u5be6\u65bd\u5c0e\u81f4\u4e86&nbsp;<strong>\u7dda\u4e0a\u9810\u8a02\u91cf\u589e\u52a032%<\/strong>&nbsp;\u900f\u904e\u4ed6\u5011\u7684\u7ba1\u9053\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0cBarcel\u00f3 Hotels &amp; Resorts \u6216 Petit Palace Hotels \u7b49\u96c6\u5718\u5df2\u5c07 The Hotels Network \u7d0d\u5165\u5176\u884c\u92b7\u93c8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-data-analytics-important-for-the-tourism-industry\">\u70ba\u4ec0\u9ebc\u6578\u64da\u5206\u6790\u5c0d\u65c5\u904a\u696d\u5f88\u91cd\u8981\uff1f<\/h2>\n\n\n\n<p>\u6578\u64da\u5206\u6790\u5728\u65c5\u904a\u548c\u9152\u5e97\u696d\u4e2d\u7684\u4f5c\u7528\u6b63\u5728\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981<strong>&nbsp;\u5e74\u5fa9\u4e00\u5e74\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002<\/strong>&nbsp;\u7531\u65bc\u65b0\u7684IT\u6280\u8853\uff0c\u65c5\u904a\u696d\u7684\u516c\u53f8\u73fe\u5728\u53ef\u4ee5\u6709\u6548\u5730\u8ffd\u8e64\u3001\u8a18\u9304\u3001\u5132\u5b58\u548c\u8655\u7406\u5927\u6578\u64da\uff0c\u9019\u4f7f\u5f97\u5373\u4f7f\u662f\u5c0f\u516c\u53f8\u4e5f\u80fd\u5920&nbsp;<strong>\u53d7\u76ca\u65bc\u5c16\u7aef\u89e3\u6c7a\u65b9\u6848\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p>\u652f\u63f4\u96f2\u7aef\u6280\u8853\u548c\u57fa\u790e\u8a2d\u65bd\u7684\u9032\u6b65&nbsp;<strong>\u5927\u6578\u64da\u548c\u6578\u64da\u5206\u6790\u4f7f\u670d\u52d9\u63d0\u4f9b\u8005\u80fd\u5920\u964d\u4f4e\u6210\u672c\u3002<\/strong>&nbsp;\u9019\u50c5\u50c5\u610f\u5473\u8457\u65c5\u904a\u696d\u73fe\u5728\u53ef\u4ee5\u4ee5\u7d93\u6fdf\u9ad8\u6548\u7684\u65b9\u5f0f\u4f7f\u7528\u5927\u6578\u64da\u3002&nbsp;<\/p>\n\n\n\n<p>\u6578\u64da\u5206\u6790\u70ba\u65c5\u904a\u516c\u53f8\u5e36\u4f86\u4e86\u8a31\u591a\u6a5f\u6703\u3002\u9996\u5148\u4e5f\u662f\u6700\u91cd\u8981\u7684\u662f\uff0c\u5b83\u5141\u8a31\u975e\u6578\u64da\u79d1\u5b78\u5c08\u5bb6\u7684\u4eba&nbsp;<strong>\u5feb\u901f\u67e5\u770b\u5927\u91cf\u6578\u64da<\/strong>\u3002\u9019\u5f88\u91cd\u8981\uff0c\u56e0\u70ba&nbsp;<strong>\u6d88\u8cbb\u8005\u8207\u65c5\u904a\u4f01\u696d\u7684\u5927\u591a\u6578\u63a5\u89f8\u9ede\u73fe\u5728\u90fd\u662f\u7dda\u4e0a\u7684\uff0c\u6bcf\u500b\u63a5\u89f8\u9ede\u90fd\u6703\u7522\u751f\u4e00\u4e9b\u6578\u64da\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p>\u5927\u6578\u64da\u548c\u5206\u6790\u6700\u7d42\u53ef\u4ee5\u70ba\u65c5\u904a\u516c\u53f8\u63d0\u4f9b\u4e86\u89e3\u76ee\u6a19\u5ba2\u6236\u4e26\u7372\u5f97\u66f4\u591a\u5229\u6f64\u6240\u9700\u7684\u4e00\u5207 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class=\"wp-block-heading\" id=\"how-are-data-science-and-big-data-used-in-tourism-industry-analytics\">\u6578\u64da\u79d1\u5b78\u548c\u5927\u6578\u64da\u5982\u4f55\u61c9\u7528\u65bc\u65c5\u904a\u696d\u5206\u6790\uff1f<\/h2>\n\n\n\n<p>\u6578\u64da\u79d1\u5b78\u548c\u5927\u6578\u64da\u5728\u65c5\u904a\u696d\u5206\u6790\u4e2d\u767c\u73fe\u4e86\u8a31\u591a\u7528\u4f8b\u3002\u5404\u7a2e\u898f\u6a21\u7684\u65c5\u904a\u7d44\u7e54&nbsp;<strong>\u6536\u96c6\u548c\u5132\u5b58\u5927\u91cf\u8cc7\u6599\u3002&nbsp;<\/strong>\u6709\u4e9b\u4eba\u5728\u5176\u6d41\u7a0b\u7522\u751f\u6578\u64da\u6642\u88ab\u52d5\u5730\u9019\u6a23\u505a\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4ed6\u5011\u7684\u7db2\u7ad9\u53ef\u4ee5&nbsp;<strong>\u4f7f\u7528 Google Analytics 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id=\"reallife-examples-of-data-science-usage-in-the-tourism-industry\">\u65c5\u904a\u696d\u4e2d\u6578\u64da\u79d1\u5b78\u61c9\u7528\u7684\u73fe\u5be6\u4f8b\u5b50<\/h2>\n\n\n\n<p>\u7406\u89e3\u6578\u64da\u79d1\u5b78\u3001\u6578\u64da\u5206\u6790\u548c\u5927\u6578\u64da\u53ef\u80fd\u5177\u6709\u6311\u6230\u6027\uff0c\u56e0\u70ba\u9019\u4e9b\u90fd\u662f\u65b0\u6982\u5ff5\u3002\u6700\u597d\u7684\u65b9\u6cd5\u662f\u56de\u9867\u4e00\u4e9b\u7528\u4f8b\u3002&nbsp;<strong>\u60a8\u53ef\u4ee5\u5728\u4e0b\u9762\u627e\u5230\u6578\u64da\u79d1\u5b78\u5728\u65c5\u904a\u696d\u4e2d\u61c9\u7528\u7684\u73fe\u5be6\u7bc4\u4f8b\u3002<\/strong><\/p>\n\n\n\n<h3 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