{"id":15300,"date":"2024-11-08T07:28:00","date_gmt":"2024-11-08T07:28:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15300"},"modified":"2024-07-23T08:27:17","modified_gmt":"2024-07-23T08:27:17","slug":"3-tourism-entrepreneur-examples-to-inspire-your-goals","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/hk\/3-tourism-entrepreneur-examples-to-inspire-your-goals\/","title":{"rendered":"\u6fc0\u767c\u60a8\u76ee\u6a19\u7684 3 \u500b\u65c5\u904a\u4f01\u696d\u5bb6\u7bc4\u4f8b"},"content":{"rendered":"<p>\u65c5\u904a\u5275\u696d\u662f\u6307\u500b\u4eba\u6216\u4f01\u696d&nbsp;<strong>\u9032\u884c\u773e\u591a\u7684\u5546\u696d\u6d3b\u52d5<\/strong>\uff0c\u5f9e\u6d3b\u52d5\u548c\u5a1b\u6a02\u5230\u4f4f\u5bbf\u548c\u4ea4\u901a\u3002\u65c5\u904a\u5275\u696d\u672c\u8eab\u5df2\u7d93&nbsp;<strong>\u5728\u652f\u6301\u6574\u500b\u884c\u696d\u7684\u6210\u9577\u65b9\u9762\u767c\u63ee\u8457\u81f3\u95dc\u91cd\u8981\u7684\u4f5c\u7528<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u6700\u8fd1\u7684\u7814\u7a76\u767c\u73fe\uff0c\u5b83\u4e0d\u50c5\u53ef\u4ee5\u00a0<strong>\u6d88\u9664\u793e\u6703\u554f\u984c\uff0c\u540c\u6642\u4fc3\u9032\u570b\u5bb6\u767c\u5c55\u548c\u8ca1\u653f\u6210\u9577<\/strong>\uff0c\u5f9e\u800c\u5e6b\u52a9\u4e00\u500b\u570b\u5bb6\u63d0\u9ad8\u5176GDP\u3002\u5275\u696d\u5c31\u662f\u4e00\u5207\u00a0<strong>\u5236\u5b9a\u7d93\u71df\u7406\u5ff5\u00a0<\/strong>\u4e26\u958b\u5c55\u65b0\u696d\u52d9\u3002\u5c0d\u65bc\u65c5\u904a\u696d\u4f86\u8aaa\uff0c\u5b83\u8f49\u5316\u70ba\u65b0\u696d\u52d9\u00a0<strong>\u5229\u7528\u5275\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\u548c\u6280\u8853<\/strong>\u00a0\u4ee5\u6eff\u8db3\u73fe\u4ee3\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u548c\u671f\u671b\u3002<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u6210\u70ba\u4e00\u540d\u6210\u529f\u7684\u65c5\u904a\u4f01\u696d\u5bb6<\/strong>&nbsp;\u5728\u65c5\u884c\u5782\u76f4\u9818\u57df\uff1f\u6700\u597d\u7684\u65b9\u6cd5\u662f&nbsp;<strong>\u5411\u5049\u5927\u7684\u4f8b\u5b50\u5b78\u7fd2<\/strong>&nbsp;\u9019\u52d5\u6416\u4e86\u65c5\u904a\u696d\u7684\u6839\u57fa\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f<strong>&nbsp;\u4e09\u500b\u6848\u4f8b\u7814\u7a76\uff1aAirbnb\u3001TripAdvisor \u548c GetYourGuide\u3002<\/strong>&nbsp;\u4e86\u89e3\u4ed6\u5011\u7368\u7279\u7684\u6b77\u53f2\u3001\u4ed6\u5011\u5982\u4f55\u53d6\u5f97\u6210\u529f\u4ee5\u53ca\u4ed6\u5011\u5982\u4f55\u5f71\u97ff\u9019\u500b\u5782\u76f4\u9818\u57df\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study-1-airbnb\">\u6848\u4f8b\u7814\u7a76 1\uff1a\u611b\u5f7c\u8fce<\/h2>\n\n\n\n<p>\u8b93\u6211\u5011\u5f9e\u65c5\u904a\u696d\u6700\u8457\u540d\u7684\u54c1\u724c\u4e4b\u4e00\u2014\u2014Airbnb \u958b\u59cb\u3002\u4ee5\u4e0b\u662f Airbnb \u5982\u4f55\u958b\u5275\u4e26\u6539\u8b8a\u5ea6\u5047\u79df\u8cc3\u884c\u696d\u7684\u6545\u4e8b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-01-1024x1024.jpg\" alt=\"Airbnb case study - History of Airbnb\" class=\"wp-image-6579\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-01.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Airbnb \u7684\u6b77\u53f2\u4ee5\u53ca\u5b83\u5982\u4f55\u6210\u70ba\u6210\u529f\u7684\u65c5\u904a\u4f01\u696d\u5bb6<\/strong><\/h3>\n\n\n\n<p>Airbnb \u5275\u8fa6\u4eba\u7684\u6545\u4e8b\u662f\u8a72\u9818\u57df\u6700\u5f15\u4eba\u5165\u52dd\u7684\u6545\u4e8b\u4e4b\u4e00\u3002 Airbnb \u5275\u8fa6\u4eba Brian Chesky \u548c Joe Gebbia \u65bc 2007 \u5e74\u6c7a\u5b9a\u5f9e\u7d10\u7d04\u642c\u5230\u820a\u91d1\u5c71\u3002\u4ed6\u5011\u5fc5\u9808\u4ed8\u623f\u79df\uff0c\u4f46\u4ed6\u5011\u5df2\u7d93\u7b4b\u75b2\u529b\u76e1\u4e86\u3002\u7576\u5c0b\u627e&nbsp;<strong>\u8cfa\u53d6\u984d\u5916\u7684\u9322\uff0c\u4ed6\u5011\u6ce8\u610f\u5230\u7531\u65bc\u7576\u5730\u7684\u6703\u8b70\uff0c\u6240\u6709\u7576\u5730\u7684\u9152\u5e97\u90fd\u88ab\u9810\u8a02\u4e86<\/strong>.<\/p>\n\n\n\n<p>\u5e03\u840a\u6069\u548c\u55ac&nbsp;<strong>\u8cb7\u4e86\u5e7e\u5f35\u5145\u6c23\u5e8a\uff0c\u4e26\u63a8\u51fa\u4e86\u4e00\u500b\u540d\u70ba\u300cAir Bed and Breakfast\u300d\u7684\u7db2\u7ad9\u3002<\/strong>&nbsp;\u7b2c\u4e00\u665a\u4ed6\u5011\u5c31\u8ce3\u6389\u4e86\u56db\u5f35\u5e8a\uff0c\u514c\u73fe\u4e86$360\u3002\u63a5\u4e0b\u4f86\uff0cNathan Blecharczyk \u4f5c\u70ba\u7b2c\u4e09\u4f4d\u806f\u5408\u5275\u59cb\u4eba\u52a0\u5165\u4ed6\u5011\u7684\u5718\u968a\uff0c\u65b0\u7db2\u7ad9\u4e0a\u7dda\u4e86\uff0cAirbnb \u4e5f\u4e0a\u7dda\u4e86&nbsp;<strong>\u5f9e Y Combinator \u7c4c\u96c6 $20,000\u3002<\/strong>&nbsp;\u5275\u8fa6\u4eba\u975e\u5e38\u5c08\u6ce8\u65bc\u4ed6\u5011\u7684\u696d\u52d9\uff0c\u4ee5\u81f3\u65bc\u4ed6\u5011\u4e00\u5ea6\u6295\u8cc7\u8cfc\u8cb7\u4e86\u4e00\u53f0\u512a\u8cea\u76f8\u6a5f\uff0c\u4ee5\u4fbf\u6328\u5bb6\u6328\u6236\u62cd\u651d\u597d\u7167\u7247\uff0c\u4e26\u5c07\u5176\u6dfb\u52a0\u5230\u6e05\u55ae\u4e2d\u3002<\/p>\n\n\n\n<p><strong>\u8a72\u516c\u53f8\u82b1\u4e86\u5169\u5e74\u6642\u9593\u624d\u6210\u70ba\u4e00\u5bb6\u6210\u529f\u7684\u65c5\u904a\u4f01\u696d\u5bb6\u3002\u00a0<\/strong>\u5230 2009 \u5e74\uff0c\u8a72\u7db2\u7ad9\u5df2\u8d85\u904e\u00a0<strong>10,000 \u540d\u8a3b\u518a\u7528\u6236\u548c 2,500 \u591a\u500b\u5217\u8868<\/strong>\u3002\u5982\u4eca\uff0cAirbnb \u64c1\u6709\u8d85\u904e 600 \u842c\u689d\u623f\u6e90\u30011.5 \u5104\u7528\u6236\uff0c\u5e02\u503c\u9054 $746.8 \u5104\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Airbnb \u7684\u5546\u696d\u6a21\u5f0f\u53ca\u5176\u5982\u4f55\u6539\u8b8a\u5ea6\u5047\u79df\u8cc3\u7522\u696d<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-02-1024x1024.jpg\" alt=\"Airbnb Business Model\" class=\"wp-image-6585\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-02.jpg\"><\/a><\/p>\n\n\n\n<p>Airbnb \u7684\u5546\u696d\u6a21\u5f0f\u662f\u696d\u754c\u524d\u6240\u672a\u898b\u7684\u5168\u65b0\u5546\u696d\u6a21\u5f0f\u3002\u7531\u65bc\u5229\u57fa\u5e02\u5834\u7684\u65b0\u53c3\u8207\u8005\uff0c\u6574\u500b\u5ea6\u5047\u79df\u8cc3\u884c\u696d\u5fc5\u9808\u9069\u61c9\u3002\u4ee5\u4e0b\u662f Airbnb \u5c0d\u5ea6\u5047\u79df\u8cc3\u7522\u696d\u5be6\u65bd\u7684\u6700\u503c\u5f97\u6ce8\u610f\u7684\u8b8a\u5316\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u73fe\u5728\u4eba\u5011\u53ef\u4ee5\u7372\u5f97\u66f4\u591a\u66ff\u4ee3\u4f4f\u5bbf<\/strong>&nbsp;\u2013 \u5ea6\u5047\u79df\u8cc3\u4f01\u696d\u904e\u53bb\u53ea\u5c08\u6ce8\u65bc\u71b1\u9580\u793e\u5340\u3002\u611f\u8b1d Airbnb\uff0c\u73fe\u5728\u7684\u512a\u60e0\u5927\u5f97\u591a\u3002\u4e0d\u559c\u6b61\u88ab\u56f0\u5728\u5e02\u4e2d\u5fc3\u7684\u73fe\u4ee3\u65c5\u5ba2\u73fe\u5728\u53ef\u4ee5\u5728\u57ce\u5e02\u5404\u500b\u8857\u5340\u627e\u5230\u4f4f\u5bbf\uff1b<\/li>\n\n\n\n<li><strong>\u8a55\u8ad6\u5167\u5bb9\u975e\u5e38\u8c50\u5bcc<\/strong>&nbsp;\u2013 \u904e\u53bb\uff0c\u5ea6\u5047\u79df\u8cc3\u7db2\u7ad9\u7684\u8cc7\u8a0a\u91cf\u6bd4\u73fe\u5728\u5c11\uff0c\u5c24\u5176\u662f\u5728\u56de\u994b\u90e8\u9580\u3002 Airbnb \u5e6b\u52a9\u56de\u994b\u66f4\u900f\u660e\uff0c\u8b93\u8a2a\u5ba2\u8f15\u9b06\u7559\u4e0b\u548c\u95b1\u8b80\u8a55\u8ad6\uff1b<\/li>\n\n\n\n<li><strong>\u4ea4\u6613\u660e\u986f\u5b89\u5168<\/strong>&nbsp;\u2013 \u5728 Airbnb \u51fa\u73fe\u4e4b\u524d\uff0c\u65c5\u5ba2\u5728\u652f\u4ed8\u300c\u627f\u8afe\u7684\u4f4f\u5bbf\u8cbb\u7528\u300d\u6642\u4e26\u6c92\u6709\u592a\u591a\u7684\u8212\u9069\u611f\u548c\u5b89\u5168\u611f\u3002\u5982\u4eca\uff0c\u8a31\u591a\u5ea6\u5047\u79df\u8cc3\u90fd\u63a1\u7528 Airbnb \u7684\u6a21\u5f0f\u2014\u2014\u670d\u52d9\u63d0\u4f9b\u8005\u6703\u4fdd\u7559\u8cc7\u91d1\uff0c\u76f4\u5230\u4f4f\u5bbf\u7d50\u675f\u70ba\u6b62\u3002\u96d9\u65b9\u90fd\u9700\u8981\u6eff\u8db3\u8cc7\u91d1\u7684\u91cb\u653e\uff1b<\/li>\n\n\n\n<li><strong>\u5c0b\u627e\u4f4f\u5bbf\u5730\u9ede\u5f88\u7c21\u55ae<\/strong>&nbsp;\u2013 Airbnb \u4e5f\u8b93\u5c0b\u627e\u51fa\u79df\u5730\u9ede\u8b8a\u5f97\u975e\u5e38\u7c21\u55ae\u3002\u8a72\u641c\u7d22\u985e\u4f3c\u65bc Booking.com \u4e0a\u7684\u641c\u7d22\uff0c\u73fe\u5728\u5e7e\u4e4e\u5df2\u6210\u70ba\u8a72\u884c\u696d\u7684\u6a19\u6e96\u3002<\/li>\n\n\n\n<li><strong>\u9ad8\u54c1\u8cea\u7684\u8996\u89ba\u6548\u679c\u662f\u5fc5\u5099\u7684<\/strong>&nbsp;\u2013 \u6700\u5f8c\uff0c\u7531\u65bc Airbnb \u4ecd\u7136\u70ba\u6c7a\u5b9a\u5728\u5176\u5e73\u53f0\u4e0a\u767c\u5e03\u623f\u6e90\u7684\u696d\u4e3b\u63d0\u4f9b\u5c08\u696d\u7684\u62cd\u651d\u670d\u52d9\uff0c\u9ad8\u54c1\u8cea\u7167\u7247\u5982\u4eca\u4e5f\u5df2\u6210\u70ba\u4e00\u7a2e\u6a19\u6e96\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Airbnb\u5c0d\u65c5\u904a\u696d\u7684\u5f71\u97ff\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>Airbnb \u5c0d\u65c5\u904a\u696d\u7684\u5f71\u97ff\u76f8\u7576\u5927\u3002\u7814\u7a76\u5831\u544a\u986f\u793a\uff0c\u8a72\u516c\u53f8\u5c0e\u7dfb\u7f8e\u570b\u5341\u5927\u98ef\u5e97\u7684\u98ef\u5e97\u591c\u9593\u9810\u8a02\u91cf\u4e0b\u964d\u4e86 1.3%\u3002\u9019\u5927\u81f4\u76f8\u7576\u65bc\u98ef\u5e97 1.5% \u7684\u6536\u5165\u640d\u5931\u3002\u00a0<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5ba2\u4eba\u4e0d\u518d\u9700\u8981\u56e0\u70ba\u5ba2\u623f\u4f9b\u61c9\u91cf\u4f4e\u6216\u71b1\u9580\u65e5\u671f\u7684\u50f9\u683c\u9ad8\u800c\u6539\u8b8a\u8a08\u5283\uff0c\u9019\u5c0d\u6574\u500b\u65c5\u904a\u696d\u6709\u5229\u3002<\/p>\n\n\n\n<p>Airbnb\u7684\u5275\u696d\u5b78\u9662\u5e6b\u52a9300\u591a\u5bb6\u623f\u6771\u5275\u9020\u4e86\u66f4\u591a\u6536\u5165\uff0c\u9032\u800c\u5e36\u52d5\u4e86\u7576\u5730\u7d93\u6fdf\u767c\u5c55\u3002\u6700\u65b0\u7684\u4e00\u4efd\u5831\u544a\u6307\u51fa\uff0c\u8a72\u54c1\u724c\u9084\u5e6b\u52a9\u4fc3\u9032\u4e86\u65c5\u904a\u696d\u7684\u5305\u5bb9\u6027\u6210\u9577\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study-2-tripadvisor\">\u6848\u4f8b\u7814\u7a76 2\uff1aTripAdvisor<\/h2>\n\n\n\n<p>\u4e0b\u4e00\u500b\u65c5\u904a\u4f01\u696d\u5bb6\u7684\u4f8b\u5b50\u662f TripAdvisor \u2013&nbsp;<strong>\u8a31\u591a\u5c0d\u8a55\u8ad6\u3001\u50f9\u683c\u6bd4\u8f03\u548c\u7c21\u55ae\u7684\u9ad4\u9a57\u9810\u8a02\u65b9\u5f0f\u611f\u8208\u8da3\u7684\u65c5\u5ba2\u7684\u9996\u9078\u5e73\u53f0<\/strong>\u3002\u60f3\u60f3\u8c37\u6b4c\uff0c\u4f46\u5b83\u662f\u91dd\u5c0d\u65c5\u904a\u696d\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-03-1024x1024.jpg\" alt=\"Tripadvisor Case Study - History of Tripadvisor\" class=\"wp-image-6588\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-03.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TripAdvisor \u6b77\u53f2\u6982\u89bd\u4ee5\u53ca\u5b83\u5982\u4f55\u6210\u70ba\u6210\u529f\u7684\u65c5\u904a\u4f01\u696d\u5bb6<\/strong><\/h3>\n\n\n\n<p>TripAdvisor \u6210\u7acb\u65bc 2000 \u5e74\u3002\u53f2\u8482\u82ac\u00b7\u8003\u5f17 (Stephen Kaufer) \u548c\u862d\u5229\u00b7\u65af\u5766\u7d0d\u7279 (Langley Steinert) \u7562\u696d\u65bc\u54c8\u4f5b\u5927\u5b78\u3002\u4ed6\u5011\u60f3\u5efa\u7acb\u4e00\u500b<strong>&nbsp;\u4e2d\u592e\u65c5\u884c\u5132\u5b58\u5eab\uff0c\u5305\u62ec\u65c5\u904a\u6307\u5357\u8a55\u8ad6<\/strong>\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc TripAdvisor \u7684\u7b2c\u4e00\u500b\u7248\u672c\u66f4\u50cf\u662f<strong>&nbsp;\u65c5\u884c\u76f8\u95dc\u7522\u54c1\u548c\u7cbe\u9078\u8a55\u8ad6\u7684\u7c21\u55ae\u805a\u5408\u5668\u3002<\/strong><\/p>\n\n\n\n<p>\u7136\u800c\uff0c2001 \u5e74\uff0c\u5275\u8fa6\u4eba\u767c\u73fe TripAdvisor \u7528\u6236\u5c0d\u5c08\u5bb6\u8a55\u8ad6\u4e0d\u592a\u611f\u8208\u8da3&nbsp;<strong>\u6bd4\u773e\u5305\u8a55\u8ad6<\/strong>\u3002\u540c\u6642\uff0c\u4ed6\u5011\u6c7a\u5b9a\u8f49\u5411\u773e\u5305\u8a55\u8ad6\u3002\u516c\u53f8\u4e5f\u6c7a\u5b9a&nbsp;<strong>\u958b\u767c\u65c5\u904a\u5782\u76f4\u641c\u5c0b\u5f15\u64ce<\/strong>.&nbsp;<strong>\u4ed6\u5011\u900f\u904e\u6bcf\u6b21\u9ede\u64ca\u8cbb\u7528\u6a21\u578b\u78ba\u4fdd\u8ca1\u52d9\u3002<\/strong><\/p>\n\n\n\n<p>\u8a72\u516c\u53f8\u6210\u529f\u5730\u5960\u5b9a\u4e86\u6700\u7d42\u6210\u529f\u7684\u57fa\u790e\u3002\u5728\u63a5\u4e0b\u4f86\u7684\u4e09\u5e74\u88e1\uff0c\u00a0<strong>TripAdvisor \u6bcf\u6708\u7368\u7acb\u7684\u8a2a\u5ba2\u4eba\u6578\u9ad8\u9054 500 \u842c\u3002\u00a0<\/strong>2004\u5e74\uff0cExpedia\u51fa\u624b\uff0c\u4ee5$2.1\u5104\u6536\u8cfc\u4e86TripAdvisor\u3002\u5230 2008 \u5e74\uff0c\u00a0<strong>TripAdvisor \u6bcf\u6708\u6709 2,600 \u842c\u7368\u7acb\u8a2a\u5ba2<\/strong>\u3002 2010\u5e74\uff0c\u5b83\u6b63\u5f0f\u6210\u70ba\u5168\u7403\u6700\u5927\u7684\u65c5\u904a\u7db2\u7ad9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TripAdvisor \u7684\u5546\u696d\u6a21\u5f0f\u53ca\u5176\u5982\u4f55\u5fb9\u5e95\u6539\u8b8a\u7dda\u4e0a\u65c5\u884c\u898f\u5283<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-04-1024x1024.jpg\" alt=\"Tripadvisor Business Model\" class=\"wp-image-6593\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-04.jpg\"><\/a><\/p>\n\n\n\n<p><strong>\u5782\u76f4\u641c\u5c0b\u5f15\u64ce\u548c\u65c5\u5ba2\u8a55\u8ad6<\/strong>&nbsp;\u662fTripAdvisor \u5546\u696d\u6a21\u5f0f\u7684\u5169\u5927\u6838\u5fc3\u652f\u67f1\u3002\u8a72\u516c\u53f8\u900f\u904e\u5c07\u9019\u5169\u500b\u6982\u5ff5\u5f15\u5165\u7dda\u4e0a\u65c5\u904a\u9818\u57df\uff0c\u5fb9\u5e95\u6539\u8b8a\u4e86\u7dda\u4e0a\u65c5\u904a\u898f\u5283\u2014\u2014\u5177\u9ad4\u65b9\u6cd5\u5982\u4e0b\u3002&nbsp;<\/p>\n\n\n\n<p>\u8207\u5176\u4ed6\u4e00\u5207\u76f8\u6bd4\uff0c\u6d88\u8cbb\u8005\u66f4\u559c\u6b61\u500b\u4eba\u5316\u9ad4\u9a57\u3002\u5be6\u969b\u4e0a\uff0c\u00a0<strong>91% \u7684\u6d88\u8cbb\u8005\u559c\u6b61\u5728\u8a08\u5283\u65c5\u884c\u6642\u6536\u5230\u500b\u4eba\u5316\u5efa\u8b70\u3002<\/strong>\u00a0\u591a\u8667\u4e86\u9019\u500b\u65b0\u5e73\u53f0\uff0c\u6d88\u8cbb\u8005\u7a81\u7136\u6709\u4e86\u4e00\u500b\u6a5f\u6703\u00a0<strong>\u4ee5\u5168\u65b0\u7684\u65b9\u5f0f\u7814\u7a76\u548c\u898f\u5283\u65c5\u884c\u00a0<\/strong>\u9019\u7a2e\u65b9\u5f0f\u66f4\u6709\u5438\u5f15\u529b\uff0c\u8cc7\u8a0a\u66f4\u8c50\u5bcc\uff0c\u800c\u4e14\u76f8\u7576\u7c21\u55ae\u3002\u00a0<\/p>\n\n\n\n<p>TripAdvisor \u5141\u8a31\u6703\u54e1<strong>&nbsp;\u81ea\u5df1\u5275\u5efa\u65c5\u884c\u6216\u8207\u670b\u53cb\u548c\u5bb6\u4eba\u5408\u4f5c\u5275\u5efa\u65c5\u884c\u3002&nbsp;<\/strong>\u4ed6\u5011\u53ef\u4ee5\u5275\u5efa\u5f9e\u982d\u5230\u5c3e\u7684\u65c5\u884c\u8a08\u5283\u4e26\u7522\u751f\u81ea\u5df1\u7684\u884c\u7a0b\u3002\u9019\u6a23\u505a\u7684\u540c\u6642\uff0c\u4ed6\u5011\u53ef\u4ee5&nbsp;<strong>\u5c07\u4ed6\u5011\u7684\u8a08\u5283\u4fdd\u5bc6\u6216\u767c\u5e03\u7d66\u5176\u4ed6\u6210\u54e1\u67e5\u770b\u4e26\u7559\u4e0b\u4ed6\u5011\u7684\u5efa\u8b70\u548c\u5efa\u8b70\u3002<\/strong><\/p>\n\n\n\n<p>\u5728 TripAdvisor \u4e0a\u8207\u670b\u53cb\u548c\u5bb6\u4eba\u806f\u7e6b\u7684\u6703\u54e1\u9084\u53ef\u4ee5\u67e5\u770b\u4ed6\u5011\u7684\u8a55\u8ad6\u4e26\u8f15\u9b06\u767c\u73fe\u4ed6\u5011\u63a8\u85a6\u7684\u5167\u5bb9\u3002\u5e73\u53f0\u767c\u751f\u4e86\u9769\u547d\u6027\u7684\u8b8a\u5316<strong>\u00a0\u7dda\u4e0a\u65c5\u884c\u898f\u5283\uff0c\u5c07\u5176\u8f49\u8b8a\u70ba\u4e00\u7a2e\u793e\u4ea4\u9ad4\u9a57\u3002\u00a0<\/strong>\u5b83\u751a\u81f3\u5177\u6709\u4e00\u4e9b\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u529f\u80fd\uff0c\u4f8b\u5982\u201c\u559c\u6b61\u201d\u3001\u201c\u5206\u4eab\u201d\u548c\u201c\u8f49\u767c\u201d\uff0c\u4ee5\u4fc3\u9032\u6210\u54e1\u4e4b\u9593\u7684\u5354\u4f5c\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TripAdvisor\u5c0d\u65c5\u904a\u696d\u7684\u5f71\u97ff\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>\u8a55\u4f30\u65c5\u904a\u4f01\u696d\u5bb6\u5c0d\u65c5\u904a\u548c\u9152\u5e97\u696d\u5f71\u97ff\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u767c\u73fe\u4ed6\u5011\u5c0d\u9019\u4e00\u7279\u5b9a\u7d93\u6fdf\u7684\u5f71\u97ff\u3002\u4ee5\u4e0b\u662f TripAdvisor \u5c0d\u6b64\u5782\u76f4\u7522\u696d\u7684\u5f71\u97ff\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b83\u5275\u9020\u4e86\u66f4\u9ad8\u7684\u8981\u6c42<\/strong>\u00a0\u2013 \u6d88\u8cbb\u8005\u559c\u6b61\u5c08\u696d\u4eba\u58eb\u548c\u5176\u4ed6\u65c5\u5ba2\u6240\u505a\u7684\u8a55\u8ad6\u3002\u8a72\u5e73\u53f0\u5e6b\u52a9\u589e\u52a0\u4e86\u65c5\u884c\u91cf\u548c\u65c5\u884c\u76f8\u95dc\u7522\u54c1\u7684\u652f\u51fa\u3002\u9ede\u8a55\u4e5f\u5c0d\u98ef\u5e97\u6bcf\u6b21\u5165\u4f4f\u7684\u5e73\u5747\u652f\u51fa\u548c\u5165\u4f4f\u6642\u9593\u7522\u751f\u6b63\u9762\u5f71\u97ff\uff1b\u00a0<\/li>\n\n\n\n<li><strong>\u5b83\u5e6b\u52a9\u65c5\u904a\u4f01\u696d\u4e86\u89e3\u7db2\u8def\u884c\u92b7\u7684\u50f9\u503c\u00a0<\/strong>\u2013<strong>\u00a0<\/strong>\u96a8\u8457\u7db2\u8def\u7684\u4e0d\u65b7\u64f4\u5c55\uff0c\u7db2\u8def\u884c\u92b7\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002 TripAdvisor \u5e6b\u52a9\u65c5\u904a\u516c\u53f8\u771f\u6b63\u4e86\u89e3\u63a8\u52d5\u512a\u8cea\u76ee\u6a19\u6d41\u91cf\u7684\u50f9\u503c\u3002\u5176\u8d0a\u52a9\u5ee3\u544a\u4f4d\u5e73\u53f0\u4f7f\u516c\u53f8\u80fd\u5920\u770b\u5230\u9069\u7576\u653e\u7f6e\u7684\u76f8\u95dc\u5ee3\u544a\u7684\u529b\u91cf\uff1b<\/li>\n\n\n\n<li><strong>\u5b83\u4f7f\u7dda\u4e0a\u8072\u8b7d\u8207\u7dda\u4e0b\u8072\u8b7d\u6301\u5e73<\/strong>\u00a0\u2013 \u4e4b\u524d\uff0cTripAdvisor \u65c5\u904a\u54c1\u724c\u53ea\u95dc\u5fc3\u7dad\u8b77\u7dda\u4e0b\u8072\u8b7d\u3002\u7136\u800c\uff0cTripAdvisor \u8b93\u6240\u6709\u65c5\u5ba2\u90fd\u80fd\u5728\u7db2\u8def\u4e0a\u807d\u5230\u81ea\u5df1\u7684\u8072\u97f3\u3002\u7a81\u7136\u4e4b\u9593\uff0c\u65c5\u904a\u516c\u53f8\u5fc5\u9808\u6ce8\u610f\u5ba2\u6236\u5728\u7db2\u8def\u4e0a\u6240\u8aaa\u7684\u8a71\uff0c\u627f\u8a8d\u554f\u984c\uff0c\u4e26\u627e\u5230\u89e3\u6c7a\u65b9\u6848\u4ee5\u5438\u5f15\u4eba\u5011\u518d\u6b21\u5149\u81e8\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study-3-getyourguide\">\u6848\u4f8b\u7814\u7a76 3\uff1aGetYourGuide<\/h2>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5b78\u7fd2\u7684\u7b2c\u4e09\u500b\u65c5\u904a\u4f01\u696d\u5bb6\u4f8b\u5b50\u662f GetYourGuide \u2013 \u4e16\u754c\u9818\u5148\u7684\u7dda\u4e0a\u65c5\u884c\u793e\u548c\u5e02\u5834\uff0c\u5c08\u9580\u63d0\u4f9b\u77ed\u9014\u65c5\u884c\u548c\u5c0e\u89bd\u670d\u52d9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-05-1024x1024.jpg\" alt=\"GetYourGuide Case Study - History of GetYourGuide\" class=\"wp-image-6595\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-05.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GetYourGuide \u7684\u6b77\u53f2\u4ee5\u53ca\u5b83\u5982\u4f55\u6210\u70ba\u6210\u529f\u7684\u65c5\u904a\u4f01\u696d\u5bb6<\/strong><\/h3>\n\n\n\n<p>2007\u5e74\uff0cGetYourGuide\u53ea\u662fJohannes Reck\u548cTaoTao\u63d0\u51fa\u7684\u4e00\u500b\u5049\u5927\u7684\u5546\u696d\u60f3\u6cd5\u3002\u9019\u662f\u4f86\u81ea\u4ed6\u5011\u4f5c\u70ba\u904a\u5ba2\u7684\u89aa\u8eab\u7d93\u6b77&nbsp;<strong>\u5728\u570b\u5916\u548c\u57ce\u5e02\u5c0e\u822a\u6642\u9047\u5230\u56f0\u96e3<\/strong>\u3002\u5176\u6838\u5fc3\u7406\u5ff5\u662f\u5275\u5efa\u4e00\u500b\u7dda\u4e0a\u5e73\u53f0\uff0c\u5c07\u696d\u9918\u5c0e\u904a\u8207\u904a\u5ba2\u806f\u7e6b\u8d77\u4f86\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u89aa\u621a\u548c\u7236\u6bcd\u7684\u5e6b\u52a9\u4e0b\uff0c\u7d04\u7ff0\u5167\u65af\u00b7\u96f7\u514b\u548c\u6fe4\u6fe4&nbsp;<strong>2009 \u5e74\u63a8\u51fa GetYourGuide\u3002&nbsp;<\/strong>\u7f8e\u570b\u6295\u8cc7\u8005\u767c\u73fe\u4ed6\u5011\u7684\u60f3\u6cd5\u5f88\u6709\u8da3\u4e26\u6c7a\u5b9a\u6295\u8cc7\u3002\u516c\u53f8\u771f\u5be6\u6210\u9577&nbsp;<strong>\u7372A\u8f2a\u878d\u8cc7$14\u842c<\/strong>\u3002\u5275\u8fa6\u4eba\u7528\u9019\u7b46\u9322\u555f\u52d5\u4e86&nbsp;<strong>Android \u548c iOS \u61c9\u7528\u7a0b\u5f0f<\/strong>\u3002\u5b83\u5e6b\u52a9\u4ed6\u5011\u70ba\u66f4\u559c\u6b61\u884c\u52d5\u88dd\u7f6e\u800c\u4e0d\u662f\u684c\u9762\u5e73\u53f0\u7684\u6d88\u8cbb\u8005\u548c\u6307\u5357\u63d0\u4f9b\u670d\u52d9\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u5728\u7372\u5f97$75\u842cD\u8f2a\u878d\u8cc7\u5f8c\uff0c\u516c\u53f8\u6210\u529f\u6ef2\u900f\u4e9e\u6d32\u548c\u7f8e\u6d32\u5e02\u5834\uff0c\u00a0<\/strong>\u9019\u4f7f\u5176\u80fd\u5920\u4fdd\u6301\u6210\u529f\u3002\u516c\u53f8\u6210\u70ba\u884c\u696d\u9818\u5148\u8005\uff0c\u7372\u5f97\u4e86\u00a0<strong>\u8edf\u9280\u96c6\u5718\u6295\u8cc7$4.84\u5104\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GetYourGuide \u7684\u5546\u696d\u6a21\u5f0f\u53ca\u5176\u5982\u4f55\u985b\u8986\u65c5\u904a\u548c\u6d3b\u52d5\u7522\u696d<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-06-1024x1024.jpg\" alt=\"GetYourGuide Business Model\" class=\"wp-image-6597\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-06.jpg\"><\/a><\/p>\n\n\n\n<p>GetYourGuide \u5438\u5f15\u7f8e\u570b\u6295\u8cc7\u4eba\u6ce8\u610f\u7684\u539f\u56e0\u4e4b\u4e00\u662f&nbsp;<strong>\u7f3a\u4e4f\u7af6\u722d<\/strong>\u3002\u770b\uff0cGetYourGuide \u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u4e86\u4e00\u4e9b\u5168\u65b0\u7684\u6771\u897f\u3002\u4ee5\u4e0b\u662f\u5176\u7368\u7279\u7684\u5546\u696d\u6a21\u5f0f\u5982\u4f55\u985b\u8986\u65c5\u904a\u548c\u6d3b\u52d5\u7522\u696d\u7684\u5178\u7bc4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c0d\u6d88\u8cbb\u8005\u5b8c\u5168\u514d\u8cbb<\/strong>&nbsp;\u2013<strong>&nbsp;<\/strong>GetYourGuide \u63a8\u51fa\u4e86\u5c0d\u6d88\u8cbb\u8005\u5b8c\u5168\u514d\u8cbb\u7684\u670d\u52d9\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u60a8\u4e0d\u5fc5\u82b1\u4e00\u6bdb\u9322\u4f86\u700f\u89bd\u65c5\u904a\u3001\u4e92\u52d5\u548c\u9810\u8a02\u6307\u5357\u6216\u77ed\u9014\u65c5\u884c\uff1b\u60a8\u53ea\u9700\u82b1\u8cbb\u4e00\u6bdb\u9322\u5373\u53ef\u700f\u89bd\u65c5\u904a\u3001\u4e92\u52d5\u548c\u9810\u8a02\u5c0e\u904a\u6216\u77ed\u9014\u65c5\u884c\u3002<\/li>\n\n\n\n<li><strong>\u4f63\u91d1\u6a21\u5f0f&nbsp;<\/strong>\u2013<strong>&nbsp;<\/strong>\u65c5\u904a\u63d0\u4f9b\u8005\u4e5f\u53ef\u4ee5\u514d\u8cbb\u4f7f\u7528\u8a72\u5e73\u53f0\u3002\u6c92\u6709\u4efb\u4f55\u524d\u671f\u8cbb\u7528\u3002\u4f46\u662f\uff0c\u6bcf\u7576\u4ed6\u5011\u51fa\u552e\u65c5\u904a\u6642\uff0c\u63d0\u4f9b\u8005\u90fd\u5fc5\u9808\u652f\u4ed8\u4e00\u5b9a\u6bd4\u4f8b\u7684\u6536\u5165\uff1b<\/li>\n\n\n\n<li><strong>\u900f\u660e\u7684\u5be9\u67e5\u5236\u5ea6<\/strong>&nbsp;\u2013 \u6d88\u8cbb\u8005\u7684\u8a55\u8ad6\u5728\u5e73\u53f0\u4e0a\u5b8c\u5168\u900f\u660e\u3002\u5b83\u4f7f\u6d88\u8cbb\u8005\u80fd\u5920\u8a55\u4f30\u65c5\u904a\u63d0\u4f9b\u8005\u4e26\u505a\u51fa\u660e\u667a\u7684\u9078\u64c7\u3002\u5b83\u8207\u76ee\u6a19\u5e02\u5834\u7522\u751f\u4e86\u826f\u597d\u7684\u5171\u9cf4\uff0c\u8a55\u8ad6\u5c0d\u65bc\u65c5\u904a\u63d0\u4f9b\u8005\u4f86\u8aaa\u8b8a\u5f97\u81f3\u95dc\u91cd\u8981\uff1b<\/li>\n\n\n\n<li><strong>\u8655\u7f70\u5236\u5ea6<\/strong>&nbsp;\u2013 \u65c5\u904a\u63d0\u4f9b\u8005\u5fc5\u9808\u4fdd\u6301\u826f\u597d\u7684\u8072\u8b7d\u624d\u80fd\u7559\u5728 GetYourGuide \u5e02\u5834\u3002\u5982\u679c\u4ed6\u5011\u672a\u80fd\u9019\u6a23\u505a\u4e26\u6301\u7e8c\u7372\u5f97\u5e8a\u4f4d\u8a55\u8ad6\uff0c\u5e73\u53f0\u6703\u81ea\u52d5\u522a\u9664\uff1b<\/li>\n\n\n\n<li><strong>\u5236\u5b9a\u6a19\u6e96\u5316\u7684\u300c\u5982\u4f55\u6700\u597d\u5730\u904b\u4f5c\u65c5\u904a\u300d\u6a19\u6e96&nbsp;<\/strong>\u2013<strong>&nbsp;<\/strong>\u8a72\u516c\u53f8\u5229\u7528\u5927\u6578\u64da\u5236\u5b9a\u4e86\u6700\u4f73\u65c5\u904a\u7684\u6a19\u6e96\u5316\u6a19\u6e96\u3002\u63d0\u4f9b\u8005\u9700\u8981\u540c\u610f\u9075\u5faa\u6240\u5217\u51fa\u7684\u6a19\u6e96\u5316\u6a19\u6e96\u624d\u80fd\u7372\u5f97 GetOurGuide \u65c5\u904a\u6a19\u7c64\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GetYourGuide \u5c0d\u65c5\u904a\u696d\u7684\u5f71\u97ff<\/strong><\/h3>\n\n\n\n<p>GetYourGuide \u70ba\u5c0e\u904a\u5275\u5efa\u4e86\u4e00\u500b\u793e\u4ea4\u7db2\u7d61\uff0c\u4e26\u5c07\u4ed6\u5011\u8207\u6f5b\u5728\u8cb7\u5bb6\u806f\u7e6b\u8d77\u4f86\u3002\u5982\u4eca\uff0c\u516c\u53f8\u8a2d\u6709\u8fa6\u4e8b\u8655\u00a0<strong>\u904d\u4f48 14 \u500b\u570b\u5bb6\uff0c\u64c1\u6709\u8d85\u904e 550 \u540d\u54e1\u5de5<\/strong>\u3002\u904e\u53bb 12 \u5e74\uff0c\u5e02\u5834\u00a0<strong>\u552e\u51fa\u8d85\u904e 4500 \u842c\u5f35\u77ed\u9014\u65c5\u884c\u548c\u65c5\u904a\u9580\u7968\u3002\u00a0<\/strong>\u5b83\u6d88\u9664\u4e86\u5728\u7279\u5b9a\u57ce\u5e02\u548c\u793e\u5340\u5c0b\u627e\u5c0f\u773e\u65c5\u904a\u7684\u58d3\u529b\u548c\u9ebb\u7169\uff0c\u5e6b\u52a9\u65c5\u884c\u8b8a\u5f97\u66f4\u53d7\u6b61\u8fce\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0cGetYourGuide\u00a0<strong>\u70ba\u5c0f\u578b\u4f9b\u61c9\u5546\u63d0\u4f9b\u4e86\u4e00\u500b\u5e73\u53f0\uff0c\u9019\u4e9b\u4f9b\u61c9\u5546\u9762\u81e8\u8457\u82b1\u8cbb\u6578\u767e\u842c\u7f8e\u5143\u5728\u591a\u500b\u7ba1\u9053\u9032\u884c\u884c\u92b7\u548c\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u7684\u54c1\u724c\u3002\u00a0<\/strong>\u8a72\u5e02\u5834\u5b8c\u5168\u6d88\u9664\u4e86\u4e2d\u5c0f\u578b\u4f9b\u61c9\u5546\u7684\u524d\u671f\u884c\u92b7\u6210\u672c\u3002\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u7d50\u8a9e<\/h2>\n\n\n\n<p>\u9019\u4e09\u500b\u65c5\u904a\u4f01\u696d\u5bb6\u7684\u4f8b\u5b50\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u5982\u4f55\u5728\u65c5\u904a\u696d\u4e2d\u6210\u529f\u5275\u696d\u3002\u96d6\u7136\u9019\u4e09\u7a2e\u5275\u696d\u751f\u614b\u7cfb\u7d71\u6a21\u578b\u4e2d\u7684\u6bcf\u4e00\u7a2e\u90fd\u662f\u7368\u4e00\u7121\u4e8c\u7684\uff0c&nbsp;<strong>\u5b83\u5011\u90fd\u6709\u4e00\u4e9b\u5171\u540c\u9ede\u2014\u2014\u5b83\u5011\u90fd\u4ee5\u5275\u65b0\u7684\u65b9\u5f0f\u6eff\u8db3\u7279\u5b9a\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u3002<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-07-1024x1024.jpg\" alt=\"Tourism Entrepreneur Examples Conclusion\" class=\"wp-image-6599\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-07.jpg\"><\/a><\/p>\n\n\n\n<p>Airbnb\u70ba\u65c5\u5ba2\u89e3\u6c7a\u4e86\u300c\u8d85\u984d\u9810\u8a02\u300d\u548c\u300c\u6211\u4e0d\u60f3\u7559\u5728\u5e02\u4e2d\u5fc3\u300d\u7684\u554f\u984c\u3002 TripAdvisor \u91cb\u653e\u4e86\u8a55\u8ad6\u548c\u793e\u4ea4\u65c5\u884c\u898f\u5283\u7684\u529b\u91cf\uff0c\u800c GetYourGuide 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