{"id":15288,"date":"2024-11-13T07:01:00","date_gmt":"2024-11-13T07:01:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15288"},"modified":"2024-07-23T08:34:33","modified_gmt":"2024-07-23T08:34:33","slug":"this-is-the-way-to-create-memorable-customer-journeys-in-travel-and-tourism","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/hk\/this-is-the-way-to-create-memorable-customer-journeys-in-travel-and-tourism\/","title":{"rendered":"\u9019\u662f\u5728\u65c5\u884c\u548c\u65c5\u904a\u696d\u4e2d\u5275\u9020\u4ee4\u4eba\u96e3\u5fd8\u7684\u5ba2\u6236\u65c5\u7a0b\u7684\u65b9\u6cd5"},"content":{"rendered":"<p>\u65c5\u884c\u548c\u65c5\u904a\u696d\u662f\u4e00\u500b\u7af6\u722d\u65e5\u76ca\u6fc0\u70c8\u7684\u9818\u57df\uff0c&nbsp;<strong>\u5ba2\u6236\u671f\u5f85\u66f4\u500b\u4eba\u5316\u548c\u96e3\u5fd8\u7684\u9ad4\u9a57<\/strong>&nbsp;\u5f9e\u4ed6\u5011\u7684\u65c5\u884c\u4e2d\u3002\u96a8\u8457\u6280\u8853\u548c\u793e\u4ea4\u5a92\u9ad4\u7684\u8208\u8d77\uff0c\u65c5\u884c\u8005\u6bd4\u4ee5\u5f80\u64c1\u6709\u66f4\u591a\u7684\u8cc7\u8a0a\u7372\u53d6\u7ba1\u9053\u548c\u66f4\u5ee3\u6cdb\u7684\u9078\u64c7\u3002<\/p>\n\n\n\n<p>\u65c5\u7a0b\u5730\u5716\u70ba\u65c5\u884c\u793e\u63d0\u4f9b\u4e86\u4e00\u7a2e\u65b9\u6cd5\u00a0<strong>\u66f4\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u7684\u65c5\u884c\u9ad4\u9a57\u3002\u00a0<\/strong>\u9019\u4f7f\u4ed6\u5011\u80fd\u5920\u4e3b\u52d5\u8a2d\u8a08\u6eff\u8db3\u5176\u9700\u6c42\u7684\u670d\u52d9\uff0c\u4e26\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7559\u4e0b\u7a4d\u6975\u800c\u6301\u4e45\u7684\u5370\u8c61\u3002<\/p>\n\n\n\n<p>\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u66f4\u4ed4\u7d30\u5730\u7814\u7a76\u9019\u8d9f\u65c5\u7a0b\u7684\u4e0d\u540c\u968e\u6bb5\u3002\u6211\u5011\u4e5f\u5c07\u8a0e\u8ad6\u4f01\u696d\u5982\u4f55\u5229\u7528\u9019\u7a2e\u65b9\u6cd5\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n\n\n\n<h2 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id=\"customer-journey-mapping-in-tourism\"><strong>\u65c5\u904a\u9818\u57df\u7684\u5ba2\u6236\u65c5\u7a0b\u5730\u5716<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6236\u51fa\u884c\u6d41\u7a0b<strong>&nbsp;\u53ef\u4ee5\u662f\u8907\u96dc\u591a\u65b9\u9762\u7684<\/strong>&nbsp;\u56e0\u70ba\u5b83\u6d89\u53ca\u8207\u8de8\u591a\u500b\u63a5\u89f8\u9ede\u7684\u5404\u7a2e\u670d\u52d9\u63d0\u4f9b\u8005\u9032\u884c\u4ea4\u4e92\uff0c\u4f8b\u5982\u822a\u7a7a\u516c\u53f8\u3001\u9152\u5e97\u548c\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p>Zendesk \u9032\u884c\u4e86\u5ba2\u6236\u9ad4\u9a57\u8da8\u52e2\u5831\u544a\uff0c\u767c\u73fe\u00a0<strong><em>\u201c61% 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class=\"wp-block-heading\"><strong>2. \u5206\u4eab\u7d93\u9a57\u8207\u56de\u61b6<\/strong><\/h4>\n\n\n\n<p>\u70ba\u5ba2\u6236\u63d0\u4f9b\u4e00\u500b\u8207\u670b\u53cb\u3001\u5bb6\u4eba\u548c\u793e\u4ea4\u5a92\u9ad4\u5206\u4eab\u7d93\u6b77\u548c\u56de\u61b6\u7684\u7ba1\u9053\u53ef\u4ee5\u6709\u6240\u5e6b\u52a9&nbsp;<strong>\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5fe0\u8aa0\u5ea6<\/strong>\u3002\u900f\u904e TripAdvisor \u7b49\u5e73\u53f0\uff0c\u5ba2\u6236\u53ef\u4ee5\u5c0d\u9ad4\u9a57\u9032\u884c\u8a55\u5206\u4e26\u767c\u5e03\u65c5\u7a0b\u7167\u7247\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u5229\u7528\u5171\u4eab\u9ad4\u9a57\uff0c\u54c1\u724c\u53ef\u4ee5&nbsp;<strong>\u8207\u73fe\u6709\u548c\u6f5b\u5728\u5ba2\u6236\u5efa\u7acb\u66f4\u5927\u7684\u793e\u5340\u610f\u8b58\u3002&nbsp;<\/strong>\u9019\u7a2e\u516c\u5171\u4e92\u52d5\u548c\u54c1\u724c\u9023\u7d50\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u5275\u9020\u66f4\u591a&nbsp;<strong>\u8207\u5ba2\u6236\u7fa4\u7684\u4e92\u52d5\u95dc\u4fc2<\/strong>.<\/p>\n\n\n\n<p><strong>\u4f7f\u7528\u8005\u60c5\u7dd2\u8d8a\u9ad8\uff0c\u60a8\u7684\u5ba2\u6236\u6620\u5c04\u65c5\u7a0b\u5c31\u8d8a\u4e00\u81f4\u3002<\/strong><\/p>\n\n\n\n<p>\u5ba2\u6236\u65c5\u7a0b\u5716\u65e8\u5728\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6236\u5c0d\u54c1\u724c\u7684\u9ad4\u9a57\u3002\u9019\u4f7f\u5f97\u9700\u6c42\u80fd\u5920\u5f97\u5230\u4e00\u81f4\u7684\u6eff\u8db3\uff0c\u5f9e\u800c\u5f62\u6210\u7368\u7279\u800c\u6301\u4e45\u7684\u8a18\u61b6\u3002\u5275\u9020<strong>&nbsp;\u96e3\u5fd8\u7684\u56de\u61b6\u548c\u6316\u6398\u4ed6\u5011\u7684\u60c5\u611f\u5c0d\u65bc\u5efa\u7acb\u9577\u671f\u6709\u5229\u53ef\u5716\u7684\u95dc\u4fc2\u81f3\u95dc\u91cd\u8981\u3002<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u91cd\u8907\u9810\u8a02\u548c\u63a8\u85a6<\/strong><\/h4>\n\n\n\n<p>\u70ba\u4e86\u63d0\u9ad8\u92b7\u552e\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u91cd\u8981\u7684\u662f&nbsp;<strong>\u65c5\u884c\u7d50\u675f\u5f8c\u8207\u5ba2\u6236\u4fdd\u6301\u95dc\u4fc2<\/strong>&nbsp;\u900f\u904e\u63d0\u4f9b\u512a\u8cea\u7684\u5ba2\u6236\u670d\u52d9\u4e26\u8ddf\u9032\u4ed6\u5011\u3002\u9019\u53ef\u4ee5\u9f13\u52f5\u4ed6\u5011\u518d\u6b21\u9810\u8a02\u4e26\u5c07\u60a8\u7684\u696d\u52d9\u63a8\u85a6\u7d66\u5176\u4ed6\u4eba\u3002<\/p>\n\n\n\n<p>\u516c\u53f8\u53ef\u4ee5\u63d0\u9192\u5ba2\u6236\u70ba\u4ec0\u9ebc\u8981\u5f9e\u4ed6\u5011\u90a3\u88e1\u8cfc\u8cb7\u7522\u54c1\u3002\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\uff0c\u4f46\u6700\u5e38\u898b\u7684\u662f\u63d0\u4f9b\u5fe0\u8aa0\u5ea6\u8a08\u5283\u3001\u5728\u4e0b\u6b21\u65c5\u884c\u6642\u767c\u9001\u5305\u542b\u7279\u5225\u4fc3\u92b7\u6216\u6298\u6263\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u751a\u81f3\u63d0\u4f9b\u63a8\u85a6\u734e\u52f5\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c&nbsp;<strong>\u7dda\u4e0a\u65c5\u884c\u793e\u53ef\u4ee5\u6bcf\u5e74\u767c\u9001\u4e00\u5c01\u96fb\u5b50\u90f5\u4ef6<\/strong>&nbsp;\uff08\u985e\u4f3c Spotify Wrapped\uff09\u4e26\u5c55\u793a\u6bcf\u4f4d\u9867\u5ba2\u7576\u5e74\u7368\u7279\u7684\u65c5\u904a\u4eae\u9ede\u3002<\/p>\n\n\n\n<p>\u5b83\u53ef\u4ee5\u5305\u62ec\u4ed6\u5011\u6700\u5e38\u8a2a\u554f\u7684\u570b\u5bb6\u548c\u57ce\u5e02\uff0c\u8b93\u4ed6\u5011\u77e5\u9053\u4ed6\u5011\u5165\u4f4f\u4e86\u591a\u5c11\u5bb6\u9152\u5e97\uff0c\u6216\u8005\u4ed6\u5011\u8cfc\u8cb7\u4e86\u591a\u5c11\u5f35\u6a5f\u7968\u3002\u9019\u5c01\u96fb\u5b50\u90f5\u4ef6\u9084\u53ef\u4ee5\u5305\u62ec\u500b\u4eba\u5316\u63a8\u85a6\u90e8\u5206\uff0c\u5176\u4e2d\u5305\u542b\u6709\u95dc\u4ed6\u5011\u4e0b\u4e00\u6b65\u53ef\u4ee5\u53bb\u54ea\u88e1\u65c5\u884c\u7684\u60f3\u6cd5\u3002<\/p>\n\n\n\n<p>\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u6210\u672c\u6bd4\u4fdd\u7559\u73fe\u6709\u5ba2\u6236\u9ad8\u51fa 5 \u500d\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u4e86\u89e3\u8cb7\u5bb6\u7684\u9700\u6c42\u4e26\u59cb\u7d42\u5982\u4e00\u5730\u6eff\u8db3\u4ed6\u5011\u5982\u6b64\u91cd\u8981\u3002\u5426\u5247\uff0c\u60a8\u5c07\u7559\u4e0b\u6c38\u9060\u4e0d\u6703\u56de\u982d\u7684\u5ba2\u6236\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"steps-to-create-a-customer-journey-map\"><strong>\u5275\u5efa\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u7684\u6b65\u9a5f<\/strong><\/h2>\n\n\n\n<p>\u5728\u65c5\u884c\u548c\u65c5\u904a\u696d\u4e2d\u5275\u9020\u96e3\u5fd8\u7684\u5ba2\u6236\u65c5\u7a0b\u9ad4\u9a57\u4ee5\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6236\u6709\u56db\u500b\u6b65\u9a5f\u3002\u4f60\u9700\u8981\u4e00\u500b&nbsp;<strong>\u5c0d\u5ba2\u6236\u65c5\u7a0b\u7684\u6df1\u5165\u4e86\u89e3<\/strong>&nbsp;\u4e86\u89e3\u54ea\u88e1\u53ef\u4ee5\u6539\u5584\u60a8\u7684\u670d\u52d9\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5e6b\u52a9\u60a8\u5165\u9580\u7684\u4e00\u4e9b\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u78ba\u5b9a\u76ee\u6a19\u5ba2\u6236\u7fa4<\/strong><\/h3>\n\n\n\n<p>\u7b2c\u4e00\u6b65\u662f\u78ba\u5b9a\u60a8\u7684\u76ee\u6a19\u5e02\u5834\u3002\u5ba2\u6236\u7d30\u5206\u6d89\u53ca&nbsp;<strong>\u5c07\u5ba2\u6236\u5206\u7d44<\/strong>&nbsp;\u57fa\u65bc\u4eba\u53e3\u7d71\u8a08\u3001\u5fc3\u7406\u7d71\u8a08\u3001\u751f\u6d3b\u65b9\u5f0f\u3001\u8cfc\u8cb7\u884c\u70ba\u548c\u65c5\u884c\u9700\u6c42\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-04-1024x724.jpg\" alt=\"How to identify target customer segments creating a customer journey map\" class=\"wp-image-6835\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-04.jpg\"><\/a><\/p>\n\n\n\n<p><strong>\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u3001\u5922\u60f3\u548c\u617e\u671b\u5c0d\u65bc\u54c1\u724c\u7684\u751f\u5b58\u81f3\u95dc\u91cd\u8981\u3002&nbsp;<\/strong>\u6295\u5165\u8cc7\u6e90\u4f86\u4e86\u89e3\u548c\u7d30\u5206\u60a8\u7684\u5ba2\u6236\u7fa4\u5c07\u6703\u7372\u5f97\u56de\u5831\uff0c\u56e0\u70ba\u60a8\u53ef\u4ee5\u5275\u9020\u5f9e\u5ba2\u6236\u958b\u59cb\u65c5\u7a0b\u5230\u96e2\u958b\u7684\u500b\u4eba\u5316\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>\u6536\u96c6\u6b64\u8cc7\u8a0a\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u76f4\u63a5\u8207\u60a8\u7684\u5ba2\u6236\u4ea4\u8ac7\u4e26\u78ba\u5b9a\u4ee5\u4e0b\u5167\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u662f\u4ec0\u9ebc\u8b93\u4ed6\u5011\u9078\u64c7\u60a8\u7684\u7522\u54c1\u800c\u4e0d\u662f\u5176\u4ed6\u7522\u54c1\uff1f<\/li>\n\n\n\n<li>\u662f\u4ec0\u9ebc\u4fc3\u4f7f\u4ed6\u5011\u9810\u8a02\uff1f<\/li>\n\n\n\n<li>\u4ed6\u5011\u5c0d\u7406\u60f3\u9867\u5ba2\u9ad4\u9a57\u7684\u671f\u671b\u662f\u4ec0\u9ebc\uff1f<\/li>\n\n\n\n<li>\u4ed6\u5011\u5728\u9810\u8a02\u6642\u6709\u54ea\u4e9b\u7336\u8c6b\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e9b\u95dc\u9375\u56e0\u7d20\u53ef\u4ee5\u589e\u5f37\u6216\u7834\u58de\u4ed6\u5011\u7684\u9ad4\u9a57\uff1f<\/li>\n\n\n\n<li>\u6574\u9ad4\u9ad4\u9a57\u6709\u54ea\u4e9b\u53ef\u4ee5\u6539\u9032\u7684\u5730\u65b9\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u9019\u4e9b\u6578\u64da\u53ef\u4ee5\u5e6b\u52a9\u60a8\u70ba\u6bcf\u500b\u7d30\u5206\u5e02\u5834\u5efa\u7acb\u6e96\u78ba\u7684\u5ba2\u6236\u6a94\u6848\uff0c\u4e26\u66f4\u4e86\u89e3\u548c\u6eff\u8db3\u4ed6\u5011\u7684\u9700\u6c42\u3002\u7576\u60a8\u5b8c\u6210\u5efa\u7acb\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u7684\u5f8c\u7e8c\u6b65\u9a5f\u6642\uff0c\u9019\u5c07\u8b8a\u5f97\u975e\u5e38\u5bf6\u8cb4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u6620\u5c04\u63a5\u89f8\u9ede\u548c\u4ea4\u4e92<\/strong><\/h3>\n\n\n\n<p>\u7b2c\u4e8c\u6b65\u662f&nbsp;<strong>\u53ef\u8996\u5316\u6240\u6709\u63a5\u89f8\u9ede<\/strong>&nbsp;\u4ee5\u53ca\u60a8\u7684\u76ee\u6a19\u5ba2\u6236\u5728\u6574\u500b\u5ba2\u6236\u65c5\u7a0b\u4e2d\u5c07\u9032\u884c\u7684\u4e92\u52d5\u3002&nbsp;<\/p>\n\n\n\n<p>\u6b63\u5982\u90e8\u843d\u683c\u524d\u9762\u6240\u8a0e\u8ad6\u7684\uff0c\u5178\u578b\u7684\u5ba2\u6236\u65c5\u7a0b\u53ef\u4ee5\u662f&nbsp;<strong>\u5206\u70ba\u4e09\u5927\u968e\u6bb5<\/strong>\uff1a\u65c5\u884c\u524d\u7684\u898f\u5283\u548c\u7814\u7a76\u3001\u65c5\u884c\u548c\u73fe\u5834\u9ad4\u9a57\u4ee5\u53ca\u65c5\u884c\u5f8c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-05-1024x690.jpg\" alt=\"three broad phases of the customer journey\" class=\"wp-image-6837\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-05.jpg\"><\/a><\/p>\n\n\n\n<p>\u7b2c\u4e00\u968e\u6bb5\u81f3\u95dc\u91cd\u8981&nbsp;<strong>\u812b\u7a4e\u800c\u51fa\u4e26\u7372\u5f97\u201c\u662f\u201d<\/strong>&nbsp;\u4f86\u81ea\u6f5b\u5728\u5ba2\u6236\u3002\u7121\u6cd5\u9023\u7dda\u53ef\u80fd\u6703\u5c0e\u81f4\u696d\u52d9\u8f38\u7d66\u7af6\u722d\u5c0d\u624b\u3002\u56e0\u6b64\uff0c\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u975e\u5e38\u91cd\u8981\uff0c\u9019\u6a23\u7576\u4ed6\u5011\u958b\u59cb\u65c5\u884c\u524d\u898f\u5283\u548c\u7814\u7a76\u6642\uff0c\u60a8\u7684\u822a\u73ed\u3001\u4f4f\u5bbf\u6216\u6d3b\u52d5\u5c31\u8b8a\u5f97\u986f\u800c\u6613\u898b\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u968e\u6bb5\u662f&nbsp;<strong>\u65c5\u9014\u4e2d\u6700\u7dca\u5f35\u3001\u6700\u5145\u5be6\u7684\u90e8\u5206<\/strong>&nbsp;\u56e0\u70ba\u9019\u662f\u5ba2\u6236\u89aa\u8eab\u9ad4\u9a57\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u6642\u5019\u3002\u5728\u6b64\u968e\u6bb5\uff0c\u60a8\u53ef\u4ee5\u63d0\u4f9b\u6709\u610f\u7fa9\u7684\u9ad4\u9a57\uff0c\u8b93\u5ba2\u6236\u7684\u65c5\u7a0b\u96e3\u5fd8\u3002\u63d0\u4f9b\u6eff\u8db3\u4e26\u8d85\u8d8a\u4ed6\u5011\u671f\u671b\u7684\u826f\u597d\u73fe\u5834\u9ad4\u9a57\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u4e00\u500b\u968e\u6bb5\u662f\u95dc\u9375&nbsp;<strong>\u4fdd\u6301\u5ba2\u6236\u53c3\u8207\u5ea6\u548c\u6eff\u610f\u5ea6<\/strong>\u3002\u9019\u662f\u4e00\u500b\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u4e26\u9f13\u52f5\u91cd\u8907\u8a2a\u554f\u7684\u6a5f\u6703\uff0c\u900f\u904e\u5411\u4ed6\u5011\u767c\u9001\u76f8\u95dc\u5167\u5bb9\u3001\u8abf\u67e5\u6216\u56de\u994b\u8acb\u6c42\u4f86\u8861\u91cf\u4ed6\u5011\u7684\u6574\u9ad4\u6eff\u610f\u5ea6\u3002<\/p>\n\n\n\n<p>\u4e00\u65e6\u7e6a\u88fd\u51fa\u4f86\uff0c\u63a5\u89f8\u9ede\u5c07\u5e6b\u52a9\u60a8\u4e86\u89e3\u5ba2\u6236\u5c0d\u60a8\u54c1\u724c\u7684\u9ad4\u9a57\uff0c\u5f9e\u800c\u66f4\u8f15\u9b06\u5730\u8b58\u5225\u75db\u9ede\u548c\u6539\u9032\u6a5f\u6703\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u5206\u6790\u5ba2\u6236\u60c5\u7dd2\u548c\u75db\u9ede<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-06-766x1024.jpg\" alt=\"Mapping Touchpoints and interactions in a customer journey\" class=\"wp-image-6839\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-06.jpg\"><\/a><\/p>\n\n\n\n<p>\u7b2c\u4e09\u6b65\u662f\u5206\u6790\u9867\u5ba2\u5728\u8cfc\u8cb7\u65c5\u7a0b\u4e2d\u6240\u7d93\u6b77\u7684\u60c5\u7dd2\u548c\u75db\u9ede\u3002\u60c5\u611f\u5728\u5ba2\u6236\u7684\u65c5\u7a0b\u4e2d\u626e\u6f14\u8457\u81f3\u95dc\u91cd\u8981\u7684\u89d2\u8272\u3002\u9019\u662f\u56e0\u70ba\u4ed6\u5011\u5f80\u5f80\u662f&nbsp;<strong>\u9867\u5ba2\u6c7a\u5b9a\u8cfc\u8cb7\u7684\u6c7a\u5b9a\u6027\u56e0\u7d20\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u6c7a\u7b56\u662f\u7531\u60c5\u611f\u800c\u975e\u908f\u8f2f\u9a45\u52d5\u7684\u3002\u56e0\u6b64\uff0c\u4e86\u89e3\u5ba2\u6236\u5728\u65c5\u7a0b\u6bcf\u4e00\u6b65\u7684\u611f\u53d7\u975e\u5e38\u91cd\u8981\u3002&nbsp;<strong>\u4ed6\u5011\u8208\u596e\u55ce\uff1f\u4e0d\u77e5\u6240\u63aa\uff1f\u5931\u671b\u7684\uff1f\u6cae\u55aa\u7684\uff1f&nbsp;<\/strong><\/p>\n\n\n\n<p>\u5ba2\u6236\u56de\u994b\uff0c\u4f8b\u5982\u8abf\u67e5\u3001\u793e\u7fa4\u5a92\u9ad4\u898b\u89e3\u548c\u8a55\u8ad6\uff0c\u662f\u6355\u6349\u5ba2\u6236\u60c5\u7dd2\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u900f\u904e\u8b58\u5225\u9019\u4e9b\u60c5\u7dd2\u6642\u523b\uff0c\u60a8\u53ef\u4ee5\u5c08\u6ce8\u65bc\u6539\u5584\u6216\u89e3\u6c7a\u5b83\u5011\u3002\u9019\u5c07\u4f7f\u60a8\u80fd\u5920\u5275\u5efa\u500b\u4eba\u5316\u7684\u5ba2\u6236\u9ad4\u9a57&nbsp;<strong>\u4fdd\u6301\u5ba2\u6236\u5fe0\u8aa0\u5ea6\uff0c\u540c\u6642\u5efa\u7acb\u65b0\u7684\u92b7\u552e\u7dda\u7d22\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u8fa8\u8b58\u6539\u9032\u6a5f\u6703<\/strong><\/h3>\n\n\n\n<p>\u7b2c\u56db\u6b65\u4e5f\u662f\u6700\u5f8c\u4e00\u6b65\u4f7f\u60a8\u80fd\u5920\u7d50\u5408\u5f9e\u5ba2\u6236\u65c5\u7a0b\u7684\u5148\u524d\u6b65\u9a5f\u4e2d\u6536\u96c6\u7684\u6240\u6709\u6578\u64da\uff0c\u4e26&nbsp;<strong>\u5efa\u69cb\u5ba2\u6236\u9ad4\u9a57\u7684\u5168\u9762\u5716\u50cf\u3002&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-07-1024x543.jpg\" alt=\"Identifying opportunities for improvement\" class=\"wp-image-6841\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-07.jpg\"><\/a><\/p>\n\n\n\n<p>\u900f\u904e\u9019\u7a2e\u5168\u9762\u7684\u8996\u89d2\uff0c\u60a8\u53ef\u4ee5\u78ba\u5b9a\u54ea\u4e9b\u9818\u57df\u9700\u8981\u6539\u9032\uff0c\u4e26\u958b\u59cb\u52aa\u529b\u52a0\u5f37\u5b83\u5011\u3002\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\u7684\u4e00\u4e9b\u65b9\u6cd5\u5305\u62ec\uff1a\u500b\u4eba\u5316\u9ad4\u9a57\u3001\u627e\u51fa\u670d\u52d9\u548c\u6e9d\u901a\u4e2d\u7684\u5dee\u8ddd\u4ee5\u53ca\u70ba\u5ba2\u6236\u9700\u6c42\u63d0\u4f9b\u66f4\u6709\u6548\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u4e0d\u65b7\u8abf\u6574\u4e26\u589e\u5f37\u63a5\u89f8\u9ede\uff0c\u5728\u5ba2\u6236\u5fc3\u4e2d\u5efa\u7acb\u5f37\u5927\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-4-ps-in-customer-journey-improvementnbsp\"><strong>\u9867\u5ba2\u65c5\u7a0b\u6539\u9032\u4e2d\u7684 4P&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u65c5\u884c\u548c\u65c5\u904a\u5c08\u696d\u4eba\u58eb\u53ef\u4ee5\u5c07\u5ba2\u6236\u7684\u65c5\u7a0b\u8b8a\u6210\u96e3\u5fd8\u7684\u9ad4\u9a57\u3002\u70ba\u6b64\uff0c\u4ed6\u5011\u5fc5\u9808\u4e86\u89e3\u5982\u4f55\u6709\u6548\u5730\u4f7f\u7528 4P\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-08-1024x766.jpg\" alt=\"The 4 P's in Customer Journey Improvement\" class=\"wp-image-6843\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-08.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u7522\u54c1&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>\u7522\u54c1 \u63d0\u4f9b\u5408\u9069\u7684\u7522\u54c1\u662f\u63d0\u4f9b\u6240\u9700\u5ba2\u6236\u9ad4\u9a57\u7684\u95dc\u9375\u3002<\/strong>&nbsp;\u900f\u904e\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\uff0c\u65c5\u884c\u548c\u65c5\u904a\u5c08\u696d\u4eba\u58eb\u53ef\u4ee5\u66f4\u4e86\u89e3\u5ba2\u6236\u5728\u7522\u54c1\u6216\u670d\u52d9\u4e2d\u5c0b\u627e\u7684\u529f\u80fd\u548c\u7279\u6027\u3002<\/p>\n\n\n\n<p>\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u4f7f\u54c1\u724c\u80fd\u5920\u4e86\u89e3\u6700\u65b0\u60c5\u6cc1\u3001\u9069\u61c9\u4e26\u9810\u6e2c\u5ba2\u6236\u7684\u504f\u597d\u548c\u671f\u671b\u3002\u5b83\u9084\u6709\u52a9\u65bc\u6839\u64da\u5ba2\u6236\u5c07\u8a18\u4f4f\u548c\u8fd4\u56de\u7684\u9ad4\u9a57\u4f86\u5ba2\u88fd\u5316\u548c\u5ba2\u88fd\u5316\u4ed6\u5011\u7684\u7522\u54c1\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u50f9\u683c<\/strong><\/h3>\n\n\n\n<p>\u50f9\u683c\u5728\u5ba2\u6236\u65c5\u7a0b\u4e2d\u626e\u6f14\u91cd\u8981\u89d2\u8272\u3002\u70ba\u4e86&nbsp;<strong>\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8f49\u63db\u7387\u548c\u5ba2\u6236\u7684\u7d42\u8eab\u50f9\u503c<\/strong>\uff0c\u91cd\u8981\u7684\u662f\u8981\u4e86\u89e3\u54ea\u500b\u50f9\u683c\u9ede\u6703\u7522\u751f\u6469\u64e6\u6216\u7336\u8c6b\u9ede\u3002\u7136\u5f8c\u4ed6\u5011\u53ef\u4ee5\u88fd\u5b9a\u4e00\u500b\u9f13\u52f5\u4ed6\u5011\u8cfc\u8cb7\u7684\u50f9\u683c\u3002<\/p>\n\n\n\n<p>Phocuswire \u767c\u73fe\u00a0<em>\u300c\u9810\u8a02\u6642\uff0c\u00a0<\/em><strong><em>46% \u7684\u6d88\u8cbb\u8005\u8868\u793a\u4ed6\u5011\u53d7\u5230\u904e\u5f80\u9ad4\u9a57\u7684\u5f71\u97ff\uff0c41% \u8868\u793a\u8a55\u8ad6\uff0c39% \u8868\u793a\u50f9\u683c\u3002<\/em><\/strong><\/p>\n\n\n\n<p>\u6709\u5169\u7a2e\u5b9a\u50f9\u7b56\u7565\uff1a\u7af6\u722d\u6027\u5b9a\u50f9\u548c\u57fa\u65bc\u50f9\u503c\u7684\u5b9a\u50f9\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-09-1024x520.jpg\" alt=\"price strategies for customer journey\" class=\"wp-image-6845\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-09.jpg\"><\/a><\/p>\n\n\n\n<p>\u548c&nbsp;<strong>\u6709\u7af6\u722d\u529b\u7684\u5b9a\u50f9<\/strong>\u3001\u65c5\u884c\u548c\u65c5\u904a\u696d\u8005\u53ef\u4ee5\u8d95\u4e0a\u6216\u524a\u5f31\u4ed6\u5011\u7684\u7af6\u722d\u3002\u9019\u6709\u52a9\u65bc\u5438\u5f15\u65b0\u5ba2\u6236\u4e26\u8b93\u73fe\u6709\u5ba2\u6236\u6eff\u610f\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c&nbsp;<strong>\u57fa\u65bc\u50f9\u503c\u7684\u5b9a\u50f9<\/strong>&nbsp;\u70ba\u5ba2\u6236\u63d0\u4f9b\u8d85\u904e\u5176\u6210\u672c\u7684\u9ad4\u9a57\u3002\u70ba\u56de\u982d\u5ba2\u63d0\u4f9b\u9644\u52a0\u670d\u52d9\u6216\u66f4\u4f4e\u7684\u50f9\u683c\u53ef\u4ee5\u986f\u8457\u63d0\u9ad8\u4ed6\u5011\u7684\u6eff\u610f\u5ea6\u548c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u63a8\u5ee3<\/strong><\/h3>\n\n\n\n<p>\u5229\u7528\u5f9e\u65c5\u7a0b\u5730\u5716\u4e2d\u7372\u5f97\u7684\u898b\u89e3\u53ef\u4ee5\u589e\u5f37\u4fc3\u92b7\u529b\u5ea6\u3002\u9019\u662f\u56e0\u70ba&nbsp;<strong>\u6b63\u78ba\u7684\u4fc3\u92b7\u985e\u578b\u53ef\u4ee5\u5438\u5f15\u6b63\u78ba\u7684\u53d7\u773e<\/strong>&nbsp;\u4e26\u589e\u52a0\u4ed6\u5011\u53c3\u8207\u7522\u54c1\u7684\u53ef\u80fd\u6027\u3002&nbsp;<\/p>\n\n\n\n<p>\u900f\u904e\u65c5\u7a0b\u5730\u5716\uff0c\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5&nbsp;<strong>\u5c0b\u627e\u5c0d\u5ba2\u6236\u6709\u610f\u7fa9\u7684\u6709\u91dd\u5c0d\u6027\u7684\u7522\u54c1\u548c\u670d\u52d9\u63a8\u5ee3\u6a5f\u6703\u3002&nbsp;<\/strong>\u9019\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u65b9\u5f0f\u5be6\u73fe<strong>&nbsp;<\/strong>\u6709\u91dd\u5c0d\u6027\u7684\u884c\u92b7\u3001\u5ee3\u544a\u3001\u5f71\u97ff\u8005\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u548c\u5167\u5bb9\u884c\u92b7\u3002&nbsp;<\/p>\n\n\n\n<p>\u4fc3\u92b7\u6d3b\u52d5\u53ef\u80fd\u8207\u60c5\u7dd2\u89f8\u767c\u56e0\u7d20\u6709\u95dc\u3002\u7d93\u904e&nbsp;<strong>\u63ed\u793a\u60c5\u7dd2\u89f8\u767c\u56e0\u7d20<\/strong>&nbsp;\u5f9e\u4ed6\u5011\u767c\u73fe\u81ea\u5df1\u7684\u9700\u6c42\uff08\u5728\u672c\u4f8b\u4e2d\u70ba\u524d\u5f80[\u76ee\u7684\u5730]\u3001\u9810\u8a02\u9152\u5e97\u623f\u9593\u548c\u63a2\u7d22[\u666f\u9ede]\uff09\u7684\u90a3\u4e00\u523b\u8d77\uff0c\u60a8\u5c31\u53ef\u4ee5\u5be6\u73fe\u7406\u60f3\u7684\u5ba2\u6236\u9ad4\u9a57\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5275\u5efa\u91cf\u8eab\u5b9a\u5236\u7684\u6d88\u606f\uff0c\u5728\u66f4\u6df1\u5c64\u6b21\u4e0a\u8207\u4ed6\u5011\u7522\u751f\u5171\u9cf4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u5730\u9ede<\/strong><\/h3>\n\n\n\n<p>\u5730\u9ede\u662f\u65c5\u884c\u548c\u65c5\u904a\u696d\u7684\u4e00\u500b\u91cd\u8981\u56e0\u7d20\uff0c\u56e0\u70ba\u5b83\u6d89\u53ca\u9867\u5ba2\u7684\u5be6\u969b\u9ad4\u9a57\u3002\u7576\u8ac7\u5230\u5ba2\u6236\u65c5\u7a0b\u5716\u6642\uff0c\u9019\u662f\u4e00\u500b\u54c1\u724c\u7684\u6a5f\u6703&nbsp;<strong>\u76f4\u63a5\u4e86\u89e3\u5ba2\u6236\u900f\u904e\u4ed6\u5011\u7684\u7522\u54c1\u5be6\u969b\u9ad4\u9a57\u5230\u4ec0\u9ebc\u3002<\/strong><\/p>\n\n\n\n<p>\u9867\u5ba2&nbsp;<strong>\u56de\u994b\u3001\u8abf\u67e5\u548c\u8a2a\u8ac7\u5c0d\u65bc\u6536\u96c6\u898b\u89e3\u975e\u5e38\u6709\u5e6b\u52a9&nbsp;<\/strong>\u4e86\u89e3\u4ed6\u5011\u7684\u7d93\u6b77\uff0c\u4ee5\u5e6b\u52a9\u60a8\u6539\u8b8a\u6216\u6539\u5584\u6574\u9ad4\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4e00\u4e9b\u5165\u4f4f\u98ef\u5e97\u7684\u9867\u5ba2\u5beb\u4e86\u8ca0\u9762\u8a55\u8ad6\uff0c\u90fd\u8aaa\u98ef\u5e97\u5f88\u9ad2\u3002\u9019\u53ef\u80fd\u662f\u5be9\u67e5\u9152\u5e97\u6e05\u6f54\u4eba\u54e1\u548c\u653f\u7b56\u4ee5\u9032\u884c\u6539\u9032\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u78ba\u4fdd\u5ba2\u6236\u56de\u982d\u7387\uff0c\u5275\u9020\u96e3\u5fd8\u7684\u5ba2\u6236\u9ad4\u9a57\u975e\u5e38\u91cd\u8981\u3002\u9019\u53ef\u4ee5\u900f\u904e\u63d0\u4f9b\u4ed6\u5011\u7684&nbsp;<strong>\u5be6\u9ad4\u5834\u6240\u7dad\u8b77\u826f\u597d\u3001\u7121\u969c\u7919\u4e14\u4eba\u54e1\u6b63\u78ba<\/strong>.<\/p>\n\n\n\n<p>\u900f\u904e\u6b63\u78ba\u7d44\u5408\u7522\u54c1\u3001\u50f9\u683c\u3001\u4fc3\u92b7\u548c\u5730\u9ede\uff0c\u65c5\u904a\u5c08\u696d\u4eba\u58eb\u6709\u80fd\u529b\u6253\u9020\u7368\u7279\u4e14\u96e3\u5fd8\u7684\u5ba2\u6236\u65c5\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools-and-resources-for-creating-customer-journey-maps\"><strong>\u7528\u65bc\u5efa\u7acb\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u7684\u5de5\u5177\u548c\u8cc7\u6e90<\/strong><\/h2>\n\n\n\n<p>\u6709\u5404\u7a2e\u5ba2\u6236\u65c5\u7a0b\u6620\u5c04\u5de5\u5177\u53ef\u4f9b\u4f7f\u7528\uff0c\u6240\u4f7f\u7528\u7684\u985e\u578b\u901a\u5e38\u53d6\u6c7a\u65bc\u7d44\u7e54\u53ca\u5176\u7279\u5b9a\u9700\u6c42\u3002\u9019\u4e9b\u5de5\u5177\u7684\u7bc4\u570d\u5f9e\u96fb\u5b50\u8868\u683c\u548c\u5716\u8868\u5230\u5fc3\u667a\u5716\uff0c\u751a\u81f3\u662f\u8cbc\u6709\u4fbf\u5229\u8cbc\u7684\u5be6\u9ad4\u7246\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-10-1024x808.jpg\" alt=\"Tools and Resources for creating customer journey maps\" class=\"wp-image-6847\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-10.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.\u756b\u5e03<\/strong><\/h3>\n\n\n\n<p>Canva \u63d0\u4f9b\u5404\u7a2e\u5ba2\u6236\u65c5\u7a0b\u6a21\u677f\uff0c\u53ef\u76f4\u89c0\u5730\u6982\u8ff0\u5ba2\u6236\u65c5\u7a0b\u3002\u4f7f\u7528\u8005\u53ef\u4ee5\u00a0<strong>\u5ba2\u88fd\u5316\u4ed6\u5011\u7684\u8a2d\u8a08<\/strong>\u00a0\u8207\u767d\u677f\u5de5\u5177\u548c\u5143\u7d20\u3002\u8a72\u5e73\u53f0\u9084\u5141\u8a31\u7528\u6236\u4e0b\u8f09\u4ed6\u5011\u7684\u8a2d\u8a08\u6216\u5728\u5e73\u53f0\u5167\u5c55\u793a\u5b83\u5011\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.\u83f2\u683c\u746a&nbsp;<\/strong><\/h3>\n\n\n\n<p>Figma \u4e5f\u662f\u4e00\u500b\u8a2d\u8a08\u5e73\u53f0\uff0c\u63d0\u4f9b\u00a0<strong>\u9810\u5efa\u6a21\u677f<\/strong>\u00a0\u7528\u65bc\u7e6a\u88fd\u5ba2\u6236\u65c5\u7a0b\u5716\u3002\u4f7f\u7528\u8005\u53ef\u4ee5\u5efa\u7acb\u81ea\u5df1\u6982\u8ff0\u7684\u8def\u5f91\u4e26\u9023\u63a5\u65c5\u7a0b\u90e8\u5206\u4ee5\u5efa\u7acb\u5168\u9762\u7684\u6982\u8ff0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.\u5c3c\u723e\u68ee\u8afe\u66fc\u96c6\u5718<\/strong><\/h3>\n\n\n\n<p>\u5c3c\u723e\u68ee\u8afe\u66fc\u96c6\u5718\u662f\u4e00\u5bb6\u4e16\u754c\u9818\u5148\u7684\u7d44\u7e54\uff0c\u5c08\u9580\u5f9e\u4e8b\u00a0<strong>\u57fa\u65bc\u7814\u7a76\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002\u00a0<\/strong>\u4ed6\u5011\u7684\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u7bc4\u672c\u5c0d\u65bc\u90a3\u4e9b\u5e0c\u671b\u958b\u59cb\u7e6a\u88fd\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u7684\u4eba\u4f86\u8aaa\u975e\u5e38\u5bf6\u8cb4\u3002\u8a72\u6a21\u677f\u70ba\u7528\u6236\u63d0\u4f9b\u4e86\u4e00\u7a2e\u73fe\u5be6\u7684\u5ba2\u6236\u9ad4\u9a57\u65b9\u6cd5\uff0c\u4f7f\u4ed6\u5011\u80fd\u5920\u6355\u7372\u8a73\u7d30\u7684\u5ba2\u6236\u65c5\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u6d41\u91cf\u5716<\/strong><\/h3>\n\n\n\n<p>FlowMapp \u63d0\u4f9b\u4f7f\u7528\u8005\u9ad4\u9a57\u5de5\u5177\uff0c\u5305\u62ec\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u7684\u8a2d\u8a08\u3002\u8a72\u5e73\u53f0\u5141\u8a31\u7528\u6236\u5275\u5efa\u00a0<strong>\u8996\u89ba\u8868\u73fe<\/strong>\u00a0\u5ba2\u6236\u65c5\u7a0b\u7684\u4e00\u90e8\u5206\uff0c\u4f7f\u8ffd\u8e64\u548c\u8861\u91cf\u5ba2\u6236\u884c\u70ba\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\u3002 FlowMapp \u9084\u63d0\u4f9b\u5efa\u7acb\u4f7f\u7528\u8005\u6d41\u7a0b\u7684\u529f\u80fd\uff0c\u5e6b\u52a9\u5718\u968a\u4e86\u89e3\u5f9e\u521d\u59cb\u6b65\u9a5f\u5230\u5b8c\u6210\u8cfc\u8cb7\u7684\u5ba2\u6236\u65c5\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementing-changes-and-improvements-based-on-insights-from-customer-journey-maps\"><strong>\u6839\u64da\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\u7684\u898b\u89e3\u5be6\u65bd\u8b8a\u66f4\u548c\u6539\u9032<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-12-1024x964.jpg\" alt=\"Benefits of customer journey mapping\" class=\"wp-image-6851\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-12.jpg\"><\/a><\/p>\n\n\n\n<p>\u900f\u904e\u5229\u7528\u5ba2\u6236\u65c5\u7a0b\u5730\u5716\uff0c\u65c5\u884c\u793e\u548c\u63d0\u4f9b\u8005\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u78ba\u8a8d\u73fe\u6709\u64cd\u4f5c\uff1a<\/strong>&nbsp;\u627e\u51fa\u5de5\u4f5c\u9818\u57df\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u52a0\u500d\u52aa\u529b\u3002<\/li>\n\n\n\n<li><strong>\u57fa\u65bc\u8b49\u64da\u7684\u6c7a\u7b56\uff1a<\/strong>&nbsp;\u5f9e\u57fa\u65bc\u5047\u8a2d\u7684\u6c7a\u7b56\u8f49\u5411\u57fa\u65bc\u8b49\u64da\u7684\u6c7a\u7b56\u3002<\/li>\n\n\n\n<li><strong>\u6539\u5584\u73fe\u6709\u6d41\u7a0b\uff1a&nbsp;<\/strong>\u6539\u9032\u73fe\u6709\u7684\u5ba2\u6236\u65c5\u7a0b\u9ad4\u9a57\u548c\u7522\u54c1\u3002<\/li>\n\n\n\n<li><strong>\u8b58\u5225\u65b0\u6a5f\u6703\uff1a<\/strong>&nbsp;\u5c0b\u627e\u6a5f\u6703\u5275\u9020\u66f4\u96e3\u5fd8\u7684\u5ba2\u6236\u65c5\u7a0b\u3002<\/li>\n\n\n\n<li><strong>\u78ba\u5b9a\u65c5\u904a\u8da8\u52e2\uff1a\u00a0<\/strong>\u60a8\u8207\u76ee\u6a19\u5ba2\u6236\u4ea4\u8ac7\u7684\u6b21\u6578\u8d8a\u591a\uff0c\u60a8\u5c31\u8d8a\u80fd\u8b58\u5225\u65c5\u884c\u8da8\u52e2\uff0c\u7136\u5f8c\u63a1\u53d6\u884c\u52d5\u3002<\/li>\n\n\n\n<li><strong>\u767c\u73fe\u75db\u9ede\u548c\u5ba2\u6236\u632b\u6557\u611f\uff1a<\/strong>&nbsp;\u6d88\u9664\u4e0d\u5fc5\u8981\u7684\u6b65\u9a5f\u6216\u6469\u64e6\u9ede\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u5fe0\u8aa0\u5ea6\uff1a&nbsp;<\/strong>\u9019\u53ef\u80fd\u5305\u62ec\u5c0b\u627e\u66f4\u500b\u4eba\u5316\u670d\u52d9\u7684\u6a5f\u6703\uff0c\u63d0\u4f9b\u65b0\u7684\u9ad4\u9a57\uff0c\u6216\u6839\u64da\u9700\u6c42\u5275\u9020\u7d42\u6975\u65c5\u884c\u9ad4\u9a57\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" 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