{"id":15164,"date":"2024-12-27T09:42:00","date_gmt":"2024-12-27T09:42:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15164"},"modified":"2024-07-26T06:29:35","modified_gmt":"2024-07-26T06:29:35","slug":"crm-for-travel-how-tour-operators-can-enhance-the-customer-journey","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/hk\/crm-for-travel-how-tour-operators-can-enhance-the-customer-journey\/","title":{"rendered":"\u65c5\u904a CRM\uff1a\u65c5\u904a\u696d\u8005\u5982\u4f55\u589e\u5f37\u5ba2\u6236\u65c5\u7a0b"},"content":{"rendered":"

\u65c5\u884c\u793e\u3001\u65c5\u904a\u696d\u8005\u548c\u76ee\u7684\u5730\u7ba1\u7406\u516c\u53f8\u7684\u76ee\u6a19\u662f\u8b93\u4eba\u5011\u7684\u5047\u671f\u6210\u70ba\u4ed6\u5011\u751f\u6d3b\u4e2d\u6700\u7f8e\u597d\u7684\u6642\u5149\uff1a\u65c5\u904a\u696d\u5728\u5e55\u5f8c\u904b\u4f5c\uff0c\u4ee5\u4fbf\u5ba2\u6236\u53ef\u4ee5\u4eab\u53d7\u6210\u54c1\uff0c\u8b93\u4ed6\u5011\u5c07\u7a7a\u9592\u6642\u9593\u8b8a\u6210\u6700\u5927\u7684\u8ca1\u5bcc\u3002\u5f37\u5927\u7684 CRM \u7cfb\u7d71\u662f\u78ba\u4fdd\u5be6\u73fe\u9019\u4e00\u7f8e\u597d\u7d50\u5c40\u7684\u5bf6\u8cb4\u670b\u53cb\u3002\u5728\u4eca\u5929\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u8a0e\u8ad6\u4ec0\u9ebc\u662f\u65c5\u904a\u696d\u8005\u8edf\u9ad4\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u64c1\u6709\u8a72\u8edf\u9ad4\u53ef\u4ee5\u6539\u5584\u5ba2\u6236\u7684\u9ad4\u9a57\u3002\u4e0d\u8981\u8b93\u60a8\u7684\u5718\u968a\u4e2d\u7f3a\u5c11\u65c5\u884c\u793e\u8edf\u9ad4\u7834\u58de\u60a8\u7684\u5ba2\u6236\u670d\u52d9\u3002<\/p>\n\n\n\n

\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 + \u512a\u52e2<\/h2>\n\n\n\n

\u5b83\u7684\u4f5c\u7528\u6b63\u5982\u5176\u6240\u8a00\uff1a\u6211\u5011\u8ac7\u8ad6\u7684\u662f\u4e00\u500b\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4ee5\u7c21\u55ae\u6709\u6548\u7684\u65b9\u5f0f\u7ba1\u7406\u5ba2\u6236\u95dc\u4fc2\u7684\u7cfb\u7d71\u3002\u5f9e\u672c\u8cea\u4e0a\u8b1b\uff0c\u6210\u529f\u7372\u53d6\u5ba2\u6236\u8cc7\u6599\u662f\u5805\u5be6\u7684 CRM \u7cfb\u7d71\u7684\u57fa\u77f3\u3002\u65c5\u884c\u793e\u3001\u65c5\u904a\u696d\u8005\u548c DMC \u53ef\u80fd\u6703\u4f7f\u7528\u9019\u4e9b\u8cc7\u8a0a\u4f86\u7784\u6e96\u7279\u5b9a\u5ba2\u6236\uff0c\u5f9e\u800c\u589e\u52a0\u92b7\u552e\u984d\u3002\u7136\u800c\uff0c\u9019\u4e26\u4e0d\u662f\u6b64\u985e\u5e73\u53f0\u7684\u552f\u4e00\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n

\u65c5\u904a CRM \u8edf\u9ad4\u53ef\u5354\u52a9\u60a8\u900f\u904e\u6d88\u8cbb\u8005\u7684\u6578\u64da\u548c\u9700\u6c42\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u4ed6\u5011\uff0c\u5f9e\u800c\u4f7f\u60a8\u80fd\u5920\u66f4\u597d\u5730\u56de\u61c9\u4ed6\u5011\u7684\u9700\u6c42\u3001\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\u4e26\u70ba\u60a8\u7684\u696d\u52d9\u8a2d\u8a08\u9069\u7576\u7684\u7b56\u7565\u3002\u6839\u64da Moonstride \u7684\u8aaa\u6cd5\uff0c\u6211\u5011\u6700\u559c\u6b61\u4f7f\u7528\u6b64\u985e\u8edf\u9ad4\u7684\u4e00\u4e9b\u65b9\u9762\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u5168\u90e8\u96c6\u4e2d\u5728\u4e00\u8655<\/strong>
\u4e0d\u6703\u518d\u6709\u8aa4\u6703\u7684\u9918\u5730\u4e86\u3002\u6240\u6709\u5ba2\u6236\u8cc7\u8a0a\u3001\u8981\u6c42\u548c\u504f\u597d\u90fd\u5c07\u6536\u96c6\u5230\u4e00\u500b\u5730\u65b9\uff0c\u53ef\u4f9b\u6574\u500b\u5718\u968a\u5b58\u53d6\u3002\u6b64\u5916\uff0c\u7531\u65bc\u9019\u662f\u4e00\u9805\u7dda\u4e0a\u670d\u52d9\uff0c\u6240\u6709\u6578\u64da\u90fd\u6703\u5373\u6642\u66f4\u65b0\u3002\u5148\u524d\u7684\u8a62\u554f\u3001\u5831\u50f9\u3001\u9810\u8a02\u548c\u4e92\u52d5\u90fd\u4ee5\u9019\u7a2e\u65b9\u5f0f\u4fdd\u5b58\u5728\u4e00\u500b\u4f4d\u7f6e\u3002\u9019\u5c07\u4f7f\u70ba\u60a8\u7684\u5ba2\u6236\u63d0\u4f9b\u9ad8\u5ea6\u500b\u4eba\u5316\u7684\u9ad4\u9a57\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\uff0c\u4e26\u6539\u5584\u60a8\u516c\u53f8\u7684\u65c5\u884c\u5ba2\u6236\u65c5\u7a0b\u3002<\/p>\n\n\n\n

\u751f\u7522\u529b+\u7bc0\u7701\u6642\u9593<\/strong>
\u4e0d\u50c5\u60a8\u7684\u5ba2\u6236\u6703\u5c0d\u60a8\u7684\u5feb\u901f\u7d44\u7e54\u5370\u8c61\u6df1\u523b\uff0c\u60a8\u7684\u5718\u968a\u4e5f\u6703\u5982\u6b64\u3002\u5728\u8655\u7406\u5927\u91cf\u8cc7\u6599\u6216\u505a\u51fa\u6c7a\u7b56\u6642\uff0cCRM \u7cfb\u7d71\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7bc0\u7701\u6642\u9593\u3002\u7d50\u679c\uff0c\u60a8\u7684\u7522\u91cf\u5c07\u6703\u589e\u52a0\uff0c\u5f9e\u800c\u70ba\u60a8\u5e36\u4f86\u7af6\u722d\u512a\u52e2\u3002\u56e0\u70ba\u6240\u6709\u8cc7\u8a0a\u90fd\u6703\u88ab\u8a18\u9304\u2014\u2014\u5f9e\u8207\u5ba2\u6236\u7684\u7b2c\u4e00\u6b21\u4e92\u52d5\u5230\u4ed6\u5011\u7684\u65c5\u884c\u7d50\u675f\u2014\u2014\u60a8\u5c07\u80fd\u5920\u5feb\u901f\u56de\u61c9\u4ed6\u5011\u7684\u9700\u6c42\u3002\u5982\u679c\u60a8\u7684\u5718\u968a\u4e2d\u6709\u91dd\u5c0d\u65c5\u884c\u793e\u7684 CRM\uff0c\u90a3\u9ebc\u60a8\u7684\u5de5\u4f5c\u5c07\u6703\u8b8a\u5f97\u8f15\u800c\u6613\u8209\u3002\u4e0d\u8981\u4f4e\u4f30\u81ea\u52d5\u5316\u7684\u529b\u91cf\u3002<\/p>\n\n\n\n

\u4fc3\u9032\u60a8\u7684\u92b7\u552e<\/strong>
\u5c07\u6240\u6709\u5ba2\u6236\u8cc7\u8a0a\u96c6\u4e2d\u5728\u4e00\u8655\u6703\u81ea\u52d5\u589e\u52a0\u7522\u54c1\u92b7\u552e\u91cf\u3002\u9019\u80cc\u5f8c\u7684\u539f\u56e0\u662f\u4ec0\u9ebc\uff1f\u900f\u904e\u4f7f\u7528 CRM \u7cfb\u7d71\uff0c\u60a8\u53ef\u4ee5\u5728\u6b63\u78ba\u7684\u6642\u9593\u66f4\u597d\u5730\u5c07\u92b7\u552e\u76ee\u6a19\u5b9a\u4f4d\u5230\u6b63\u78ba\u7684\u53d7\u773e\u3002\u5b83\u5141\u8a31\u60a8\u505a\u51fa\u7cbe\u78ba\u7684\u9810\u6e2c\uff0c\u4f8b\u5982\u5982\u4f55\u6700\u5927\u9650\u5ea6\u5730\u5ef6\u9577\u5ba2\u6236\u7684\u5047\u671f\u6642\u9593\u3002\u7531\u65bc\u66f4\u597d\u7684\u898f\u5283\u548c\u5728\u6b63\u78ba\u7684\u6642\u9593\u505a\u51fa\u6b63\u78ba\u7684\u6c7a\u5b9a\uff0c\u60a8\u7684\u92b7\u552e\u984d\u5c07\u6703\u589e\u52a0\u3002<\/p>\n\n\n\n

\u5b89\u5168<\/strong>
\u5728 CRM \u4e2d\u555f\u7528\u96d9\u91cd\u8a8d\u8b49\u5f8c\uff0cmoonstride \u8981\u6c42\u6240\u6709\u4f7f\u7528\u8005\u5fc5\u9808\u5206\u5225\u63d0\u4f9b\u5169\u500b\u8cc7\u8a0a\u624d\u80fd\u5b58\u53d6\u5176\u5e33\u6236\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u6240\u6709\u8cc7\u6599\u90fd\u4ee5\u52a0\u5bc6\u683c\u5f0f\u5132\u5b58\u3002\u9019\u8868\u793a\u8cc7\u6599\u5df2\u52a0\u5bc6\u4e26\u8f49\u63db\u70ba\u53ea\u80fd\u85c9\u52a9\u5bc6\u78bc\u624d\u80fd\u89e3\u78bc\u7684\u4ee3\u78bc\u3002\u6211\u5011\u5728\u8cc7\u6599\u4fdd\u8b77\u548c\u5132\u5b58\u65b9\u9762\u9075\u5b88\u6700\u65b0\u7684 GDPR \u898f\u5247\u3002<\/p>\n\n\n\n

....\u662f\u7684\uff0c\u6211\u5011\u9084\u6709\u884c\u52d5\u61c9\u7528\u7a0b\u5f0f<\/strong>
\u60a8\u77e5\u9053\u9ecf\u5728\u60a8\u624b\u4e0a\u7684\u90a3\u500b\u5c0f\u88dd\u7f6e\u55ce\uff1f\u4f60\u7684\u624b\u6a5f\u6c38\u9060\u5728\u4f60\u8eab\u908a\uff0c\u4f60\u7684\u5ba2\u6236\u4e5f\u4e00\u6a23\u3002\u56e0\u6b64\uff0c\u5728 Moonstride \u4e2d\uff0c\u6211\u5011\u5275\u5efa\u4e86\u4e00\u500b\u61c9\u7528\u7a0b\u5f0f\u4f86\u88dc\u5145\u6211\u5011\u7684\u7cfb\u7d71\u3002\u60a8\u7684\u5ba2\u6236\u5c07\u80fd\u5920\u96a8\u6642\u96a8\u5730\u67e5\u770b\u4ed6\u5011\u7684\u884c\u7a0b\uff01\u611f\u8b1d\u9019\u6b3e\u884c\u52d5\u61c9\u7528\u7a0b\u5e8f\uff0c\u4ed6\u5011\u53ef\u4ee5\u67e5\u770b\u65c5\u884c\u6458\u8981\u3001\u4e0a\u50b3\u6587\u4ef6\u4e26\u96e2\u7dda\u4f7f\u7528\u3002<\/p>\n\n\n\n

Moonstride\uff1a\u8b93\u60a8\u7684\u5ba2\u6236\u6eff\u610f<\/h2>\n\n\n\n

\u5ba2\u6236\u670d\u52d9\u5c31\u662f\u70ba\u60a8\u7684\u5ba2\u6236\u63d0\u4f9b\u76e1\u53ef\u80fd\u6700\u4f73\u7684\u9ad4\u9a57\uff0c\u800c CRM \u7cfb\u7d71\u662f\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u7684\u7406\u60f3\u5de5\u5177\u3002\u7531\u65bc\u63a1\u7528\u6240\u6709\u9019\u4e9b\u529f\u80fd\uff0c\u50cf Moonstride \u9019\u6a23\u7684\u5e73\u53f0\u53ef\u4ee5\u8b93\u60a8\u7684\u65e5\u5e38\u5de5\u4f5c\u71df\u904b\u5728\u4e00\u5468\u5167\u9806\u5229\u9032\u884c\u3002\u6211\u5011\u7684\u7cfb\u7d71\u662f\u70ba\u5927\u578b\u548c\u5c0f\u578b\u5718\u968a\u8a2d\u8a08\u7684\uff0c\u5b83\u4e0d\u50c5\u9069\u5408\u60a8\u7684\u696d\u52d9\uff0c\u4e5f\u9069\u5408\u60a8\u7684\u5ba2\u6236\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u60a8\u8a8d\u70ba\u9700\u8981\u4efb\u4f55\u9644\u52a0\u529f\u80fd\u4f86\u66f4\u597d\u5730\u9069\u5408\u60a8\u7684\u696d\u52d9\u985e\u578b\u6216\u6eff\u8db3\u5ba2\u6236\u7684\u9700\u6c42\uff0c\u6211\u5011\u7684\u958b\u767c\u5718\u968a\u5f88\u6a02\u610f\u807d\u53d6\u60a8\u7684\u610f\u898b\u3002<\/p>\n\n\n\n

\u9084\u6709\u4e00\u4ef6\u4e8b\uff01\u70ba\u4e86\u8b93\u4ed6\u5011\u7684\u9ad4\u9a57\u8b8a\u5f97\u66f4\u597d\uff0c\u60a8\u7684\u5ba2\u6236\u6703\u5e0c\u671b\u611f\u89ba\u5b8c\u5168\u63a7\u5236\u6b63\u5728\u767c\u751f\u7684\u4e00\u5207\u3002\u4ed6\u5011\u9084\u53ef\u4ee5\u4f7f\u7528 Moonstride\uff0c\u7ba1\u7406\u9810\u8a02\u3001\u66f4\u6539\u504f\u597d\u3001\u66f4\u65b0\u8cc7\u8a0a\u3001\u63d0\u4ea4\u5fc5\u8981\u7684\u6587\u4ef6\u4e26\u9032\u884c\u4ed8\u6b3e\u3002<\/p>\n\n\n\n

Moonstride \u53ef\u4ee5\u8b93\u60a8\u7684\u65e5\u5e38\u5de5\u4f5c\u9806\u5229\u5ea6\u904e\u4e00\u5468<\/strong>
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