{"id":15133,"date":"2024-06-12T08:04:00","date_gmt":"2024-06-12T08:04:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15133"},"modified":"2024-07-02T03:26:49","modified_gmt":"2024-07-02T03:26:49","slug":"5-powerful-ways-to-target-the-gen-z-in-the-travel-industry","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/hk\/5-powerful-ways-to-target-the-gen-z-in-the-travel-industry\/","title":{"rendered":"\u7784\u6e96\u65c5\u904a\u696d Z \u4e16\u4ee3\u7684 5 \u7a2e\u6709\u6548\u65b9\u6cd5"},"content":{"rendered":"<p><strong><em>\u5118\u7ba1\u8fd1\u5e74\u4f86\u5343\u79a7\u4e16\u4ee3\u4e00\u76f4\u662f\u65c5\u904a\u696d\u7684\u4e3b\u8981\u76ee\u6a19\u2026Z\u4e16\u4ee3\u73fe\u5728\u5df2\u7d93\u6210\u5e74\uff0c\u4e5f\u52a0\u5165\u4e86\u9019\u5834\u7af6\u722d\u3002\u4eca\u5929\uff0c\u6211\u5011\u5c07\u5411\u60a8\u5c55\u793a\u5982\u4f55\u4f7f\u7528\u65c5\u904a CRM \u4f86\u5438\u5f15\u9019\u4e9b\u8cb7\u5bb6\u89d2\u8272\u3002<\/em><\/strong><\/p>\n\n\n\n<p>\u95dc\u65bc\u4ed6\u5011\u6709\u5f88\u591a\u8ac7\u8ad6\uff0c\u4f46\u6211\u5011\u771f\u7684\u77e5\u9053\u4ed6\u5011\u662f\u8ab0\u55ce\uff1f&nbsp;<strong>Z 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class=\"wp-block-heading\">\u8ab0\u662f&nbsp;<em>Z\u4e16\u4ee3<\/em>?<\/h2>\n\n\n\n<p>\u4f60\u597d\u3002\u6211\u5011\u5411\u60a8\u4ecb\u7d39\u5c07\u7d71\u6cbb\u4e16\u754c\u7684\u4eba\u3002\u8b93\u6211\u5011\u5f9e Z \u4e16\u4ee3\u6216 Centennial \u7684\u4eba\u53e3\u5b9a\u7fa9\u958b\u59cb\u3002\u5b83\u6307\u7684\u662f1990\u5e74\u4ee3\u4e2d\u671f\u81f32000\u5e74\u4ee3\u4e2d\u671f\u51fa\u751f\u7684\u4eba\u3002<\/p>\n\n\n\n<p>\u5e74\u9f61\u7bc4\u570d\u70ba 18-24 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href=\"https:\/\/www.cnbc.com\/2020\/11\/20\/gen-z-incomes-predicted-to-beat-millennials-in-10-years.html#:~:text=disruptive%20generation%20ever'-,Gen%20Z%20incomes%20predicted%20to%20beat%20millennials'%20in%2010%20years,be%20'most%20disruptive%20generation%20ever'&amp;text=Bank%20of%20America%20predicts%20that,that%20of%20millennials%20by%202031.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u7f8e\u570b\u5168\u570b\u5ee3\u64ad\u516c\u53f8\u8ca1\u7d93\u983b\u9053<\/em><\/a>\uff09\u3002\u4e8b\u5be6\u4e0a\uff0c\u96a8\u8457\u9019\u4e00\u4ee3\u4eba\u9032\u5165\u52de\u52d5\u5e02\u5834\uff0c\u5230 2030 \u5e74\uff0c\u4ed6\u5011\u7684\u6536\u5165\u9810\u8a08\u5c07\u589e\u52a0\u4e94\u500d\u4ee5\u4e0a\uff0c\u9054\u5230 $33 \u5146\u3002<\/p>\n\n\n\n<p>\u63db\u53e5\u8a71\u8aaa\u2026<\/p>\n\n\n\n<p>\u9019\u662f\u4e00\u500b\u975e\u5e38\u6709\u5438\u5f15\u529b\u7684\u4eba\u7fa4\u3002\u4e0d\u50c5\u56e0\u70ba\u5176\u4eba\u53e3\u7684\u5ee3\u6cdb\u6027\uff0c\u4e5f\u56e0\u70ba\u5176\u7d93\u6fdf\u7684\u5ee3\u6cdb\u6027\u3002 2022 \u5e74\uff0c\u5982\u679c\u672a\u80fd\u5c07 Z \u4e16\u4ee3\u7d0d\u5165\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u5c31\u610f\u5473\u8457\u60a8\u5c07\u932f\u904e&nbsp;<strong>\u5de8\u5927\u7684\u5e02\u5834\u6a5f\u6703<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u4e16\u4ee3\u559c\u6b61\u4ec0\u9ebc&nbsp;<em>\u6700\u597d\u7684<\/em>&nbsp;\u65c5\u884c\u6642\uff1f<\/h2>\n\n\n\n<p>\u4e0b\u4e00\u6b65\u3002\u5728\u6211\u5011\u5c0d\u4ed6\u5011\u9032\u884c\u4eba\u53e3\u7d71\u8a08\u548c\u7d93\u6fdf\u5206\u6790\u5f8c\uff0c\u6211\u5011\u5c07\u9032\u5165\u4e0b\u4e00\u968e\u6bb5\u3002\u4ed6\u5011\u7684\u65c5\u884c\u8da8\u52e2\u662f\u4ec0\u9ebc\uff1f<\/p>\n\n\n\n<p>\u60a8\u6703\u767c\u73fe\u672c\u7bc0\u5206\u70ba\u5169\u90e8\u5206\uff1aZ \u4e16\u4ee3\u7684\u300c\u73fe\u5728\u300d\u548c\u4ed6\u5011\u7684\u300c\u672a\u4f86\u300d\u3002\u9019\u4f7f\u60a8\u53ef\u4ee5\u88fd\u5b9a\u77ed\u671f\u548c\u9577\u671f\u8a08\u5283\u3002<\/p>\n\n\n\n<p><strong>\u5c55\u793a<\/strong><br><a href=\"https:\/\/www.contiki.com\/six-two\/voice-of-a-generation-our-survey-reveals-your-thoughts-on-the-future-of-travel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u5b54\u8482\u57fa<\/em><\/a>&nbsp;\u53bb\u5e74\u767c\u5e03\u4e86\u4e00\u9805\u8abf\u67e5\uff0c\u4ee5\u78ba\u5b9a Z \u4e16\u4ee3\u7684\u65c5\u904a\u7fd2\u6163\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>67% \u76f4\u5230\u524d\u4e00\u5929\u624d\u77e5\u9053\u81ea\u5df1\u8981\u53bb\u54ea\u88e1\uff0c\u5c31\u8cb7\u4e86\u4e00\u5f35\u795e\u7955\u7968\u3002<\/li>\n\n\n\n<li>58% \u6703\u7e7c\u7e8c\u65c5\u884c\uff0c\u5373\u4f7f\u9019\u610f\u5473\u8457\u56de\u570b\u5f8c\u6703\u88ab\u9694\u96e2\u3002<\/li>\n\n\n\n<li>\u514d\u8cbb\u53d6\u6d88\uff0886%\uff09\u548c\u6539\u8b8a\u4e3b\u610f\u7684\u80fd\u529b\uff0874%\uff09\u662f\u9810\u8a02\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/li>\n\n\n\n<li>86% \u6b63\u5728\u5c0b\u627e\u7368\u7279\u7684\u9ad4\u9a57\uff08\u8207\u7f8e\u98df\u76f8\u95dc\u3001\u72e9\u7375\u3001\u89c0\u661f\u2026\uff09<\/li>\n\n\n\n<li>\u6b50\u6d32 (40%) \u548c\u4e9e\u6d32 (11%) \u4f4d\u5c45\u699c\u9996\u3002<\/li>\n\n\n\n<li>2021\u5e74\uff0c77%\u6253\u7b97\u589e\u52a0\u5c45\u5bb6\u5ea6\u5047\u548c\u570b\u5167\u65c5\u884c\u3002<\/li>\n\n\n\n<li>\u4ee5\u74b0\u4fdd\u65b9\u5f0f\u51fa\u904a\u5df2\u63d0\u4e0a\u884c\u7a0b\u3002 74% \u5c07\u5c0b\u627e\u7576\u5730\u5e02\u5834\u3002 66%% \u5c07\u907f\u514d\u4f7f\u7528\u4e00\u6b21\u6027\u5851\u81a0\u3002 60% \u5c07\u5c0b\u627e\u65b9\u6cd5\u5e6b\u52a9\u7576\u5730\u91ce\u751f\u52d5\u7269\uff0c\u540c\u6642\u964d\u4f4e\u5176\u78b3\u8db3\u8de1\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u822a\u7a7a\u516c\u53f8\u95dc\u7a05\u51fa\u7248\u516c\u53f8 (ATPCO) \u4e5f\u7559\u4e0b\u4e86\u4e00\u4e9b\u95dc\u65bc Z \u4e16\u4ee3\u5728\u6578\u4f4d\u4e16\u754c\u4e2d\u884c\u70ba\u65b9\u5f0f\u7684\u8a3b\u91cb\uff08\u4f86\u81ea&nbsp;<a href=\"https:\/\/skift.com\/2020\/02\/10\/travel-megatrends-2020-gen-z-asserts-itself-as-travels-next-big-opportunity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u65af\u57fa\u592b\u7279<\/em><\/a>\uff09\u3002\u4f8b\u5982\uff0c\u4ed6\u5011\u5efa\u8b70\u822a\u7a7a\u516c\u53f8\u61c9\u512a\u5148\u8003\u616e&nbsp;<strong>\u8c50\u5bcc\u7684\u884c\u52d5\u512a\u5148\u5167\u5bb9<\/strong>\u3002 Z \u4e16\u4ee3\u559c\u6b61\u63a5\u53d7\u500b\u4eba\u5316\u6cbb\u7642\uff01\u4ed6\u5011\u9996\u9078\u7684\u5e73\u53f0\u662f\u793e\u7fa4\u5a92\u9ad4\u7ba1\u9053\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u9805\u8abf\u67e5\u7531&nbsp;<a href=\"https:\/\/www.hotelmize.com\/blog\/gen-z-travelers-how-their-travel-behavior-compares-to-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u98ef\u5e97\u7c73\u8332<\/em><\/a>&nbsp;\u767c\u73fe\u4e86\u4ee5\u4e0b\u6709\u8da3\u7684\u91cd\u9ede\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u70ba\u4e86&nbsp;<strong>Z \u4e16\u4ee3\u7684 43%\uff0c<\/strong>&nbsp;\u65c5\u884c\u662f\u9996\u8981\u4efb\u52d9\u4e4b\u4e00\u3002<\/li>\n\n\n\n<li>\u4ed6\u5011\u559c\u6b61\u65c5\u884c\u8a02\u95b1\u4e26\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u6216\u8a0a\u606f\u63a5\u6536\u512a\u60e0\u3002<\/li>\n\n\n\n<li>Z \u4e16\u4ee3\u559c\u6b61 OTA\u3002\u5fe0\u8aa0\u5ea6\u8a08\u5283\u6216\u52d5\u614b\u5957\u9910\u662f\u4ed6\u5011\u7684\u9996\u9078\u512a\u60e0\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u6b50\u6d32\u65c5\u904a\u59d4\u54e1\u6703 (ETC) \u767c\u8868\u7684\u4e00\u9805\u7814\u7a76\u4e2d\uff0c\u4ed6\u5011\u4e5f\u52fe\u52d2\u51fa\u4e86 Z \u4e16\u4ee3\u7684\u6027\u683c\uff08\u4f86\u81ea&nbsp;<a href=\"https:\/\/www.travelagentcentral.com\/your-business\/stats-how-gen-zers-will-change-travel-trends\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u65c5\u884c\u793e\u4e2d\u5fc3<\/em><\/a>\uff09\u3002\u4ed6\u5011\u662f\u65c5\u884c\u8005&nbsp;<strong>\u975e\u5e38\u4e86\u89e3\u74b0\u5883\u548c\u5fc3\u7406\u5065\u5eb7<\/strong>\u3002\u6c23\u5019\u8b8a\u9077\u30012008 \u5e74\u91d1\u878d\u5371\u6a5f\u3001\u6280\u8853\u9032\u6b65\uff0c\u6216\u6700\u8fd1\u7684 COVID-19 \u5927\u6d41\u884c\u548c\u70cf\u514b\u862d\u6230\u722d\uff0c\u90fd\u5b9a\u7fa9\u4e86\u4ed6\u5011\u7684\u500b\u6027\u3002<\/p>\n\n\n\n<p>\u4e86\u89e3\u4ed6\u5011\u7684\u80cc\u666f\u5c0d\u65bc\u6210\u529f\u5438\u5f15\u9019\u985e\u5ba2\u6236\u81f3\u95dc\u91cd\u8981\u2014\u2014\u4ed6\u5011\u7684\u64d4\u6182\u3001\u4ed6\u5011\u7684\u6578\u4f4d\u672c\u8cea\u548c\u4ed6\u5011\u7684\u52d5\u6a5f\u3002<\/p>\n\n\n\n<p><strong>\u672a\u4f86<\/strong><br>\u6839\u64da&nbsp;<a href=\"https:\/\/skift.com\/2020\/02\/10\/travel-megatrends-2020-gen-z-asserts-itself-as-travels-next-big-opportunity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u65af\u57fa\u592b\u7279<\/em><\/a>\u5230 2030 \u5e74\uff0c\u6700\u5e74\u9577\u7684 Z \u4e16\u4ee3\u5c07\u5e74\u5c46 30 \u591a\u6b72\u3002\u5927\u591a\u6578\u65c5\u904a\u4f01\u696d\u5982\u679c\u73fe\u5728\u5c31\u958b\u59cb\u63cf\u8ff0\u9019\u7a2e\u985e\u578b\u7684\u8cb7\u5bb6\u89d2\u8272\uff0c\u5c07\u6703\u53d7\u76ca\u532a\u6dfa\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55&nbsp;<em>\u6708\u6b65<\/em>&nbsp;\u53ef\u4ee5\u5e6b\u4f60<\/h2>\n\n\n\n<p>Z \u4e16\u4ee3\u7684\u6280\u8853\u672c\u8cea\u4e5f\u5c07\u53cd\u6620\u5728\u4ed6\u5011\u5c0d\u65c5\u884c\u7684\u770b\u6cd5\u4e0a\u3002\u4e8b\u5be6\u4e0a\uff0c\u4ed6\u5011\u5275\u9020\u4e86\u9019\u500b\u8a5e&nbsp;<strong><em>\u81ea\u767c\u6027\u6280\u8853<\/em><\/strong>\u3002\u6839\u64da&nbsp;<a href=\"https:\/\/www.booking.com\/articles\/spontechnaity-how-tech-will-drive-travel.html?auth_success=1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Booking.com<\/em><\/a>\uff0c\u9019\u610f\u5473\u8457\u79d1\u6280\u5c07\u9a45\u52d5\u672a\u4f86\u7684\u51fa\u884c\u3002\u9019\u5c07\u5e36\u4f86\u66f4\u81ea\u767c\u6027\u7684\u9ad4\u9a57\u548c\u66f4\u7121\u7e2b\u7684\u5ba2\u6236\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>\u8003\u616e\u5230\u9019\u4e00\u9ede\u2026<\/p>\n\n\n\n<p>\u4f7f\u7528\u6211\u5011\u7684\u65c5\u884c CRM \u8edf\u9ad4\u5438\u5f15 Z \u4e16\u4ee3\u7684\u65b9\u5f0f\u6709 5 \u7a2e\u3002<\/p>\n\n\n\n<ul 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