{"id":15312,"date":"2024-08-30T07:44:54","date_gmt":"2024-08-30T07:44:54","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15312"},"modified":"2024-07-08T09:56:12","modified_gmt":"2024-07-08T09:56:12","slug":"all-you-need-to-know-about-tiktok-travel-marketing","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/cn\/all-you-need-to-know-about-tiktok-travel-marketing\/","title":{"rendered":"\u60a8\u9700\u8981\u4e86\u89e3\u7684\u6709\u5173 TikTok \u65c5\u6e38\u8425\u9500\u7684\u6240\u6709\u4fe1\u606f"},"content":{"rendered":"<p>\u65c5\u6e38\u884c\u4e1a\u7684\u516c\u53f8\u4e00\u76f4\u5728\u4f7f\u7528\u5404\u79cd\u5e73\u53f0\u6765&nbsp;<a href=\"https:\/\/mize.tech\/blog\/positive-and-negative-effects-of-social-media-on-the-tourism-industry\/\">\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7ec4\u5408<\/a>\u3002TikTok 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\u5b83\u9075\u5faa\u4ee5\u4e0b\u601d\u8def\uff1a<\/p>\n\n\n\n<p><em>\u201cTikTok \u65c5\u6e38\u8425\u9500\u662f\u6307\u5229\u7528 TikTok \u6269\u5927\u65c5\u6e38\u516c\u53f8\u7684\u5f71\u54cd\u529b\u3001\u6253\u9020\u54c1\u724c\u3001\u589e\u52a0\u7f51\u7ad9\u6d41\u91cf\u3001\u63d0\u9ad8\u76ee\u7684\u5730\u77e5\u540d\u5ea6\u3001\u5438\u5f15\u65c5\u884c\u8005\u5e76\u589e\u52a0\u9884\u8ba2\u91cf\u3002\u201d<\/em><\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c&nbsp;<strong>TikTok \u65c5\u6e38\u8425\u9500\u662f\u4e00\u79cd\u65c5\u6e38\u8425\u9500\uff0c\u6307\u7684\u662f\u65c5\u6e38\u884c\u4e1a\u7684\u516c\u53f8\u5728 TikTok \u4e0a\u90e8\u7f72\u7684\u4efb\u4f55\u8425\u9500\u7b56\u7565\u3002<\/strong>&nbsp;\u5b83\u53ef\u4ee5\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u5e2e\u52a9\u60a8\u4fc3\u8fdb\u65c5\u6e38\u4e1a\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5&nbsp;<strong>\u5236\u4f5c\u548c\u5206\u4eab\u89c6\u9891\uff08\u4fd7\u79f0 Tik 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id=\"what-are-the-benefits-compared-to-other-channels\">\u4e0e\u5176\u4ed6\u6e20\u9053\u76f8\u6bd4\u6709\u54ea\u4e9b\u4f18\u52bf\uff1f<\/h2>\n\n\n\n<p>\u60a8\u53ef\u80fd\u5df2\u7ecf\u770b\u5230\u5404\u79cd\u89c4\u6a21\u7684\u65c5\u6e38\u54c1\u724c\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u6765\u5efa\u7acb\u793e\u533a\u548c\u54c1\u724c\u3001\u5438\u5f15\u65c5\u884c\u8005\u5e76\u589e\u52a0\u9884\u8ba2\u91cf\u3002&nbsp;<strong>\u4ed6\u4eec\u6700\u5e38\u7528\u7684\u5e73\u53f0\u662f Instagram \u548c Facebook\uff0c\u6216\u8005\u4e24\u8005\u517c\u800c\u6709\u4e4b\u3002<\/strong>&nbsp;\u60a8\u5f88\u53ef\u80fd\u4e5f\u5728\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u65b9\u9762\u505a\u51fa\u4e86\u5e94\u6709\u7684\u8d21\u732e\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u4e3a\u4ec0\u4e48\u8981\u5c06TikTok\u6dfb\u52a0\u5230\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7ec4\u5408\u4e2d\uff1f \u503c\u5f97\u5417\uff1f&nbsp;<\/strong>\u56de\u7b54\u8fd9\u4e9b\u95ee\u9898\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u63a2\u7d22 TikTok \u4e0e\u5176\u4ed6\u6e20\u9053\u76f8\u6bd4\u63d0\u4f9b\u4e86\u54ea\u4e9b\u4f18\u52bf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u53d7\u6b22\u8fce\u7a0b\u5ea6<\/strong><\/h3>\n\n\n\n<p>TikTok \u662f\u4e00\u4e2a\u975e\u5e38\u53d7\u6b22\u8fce\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002&nbsp;<strong>\u76ee\u524d\u5176\u7528\u6237\u6570\u5df2\u8d85\u8fc710\u4ebf\u3002<\/strong>&nbsp;\u7136\u800c\uff0cFacebook \u62e5\u6709\u8fd1 30 \u4ebf\u7528\u6237\uff0c\u5176\u6b21\u662f Instagram\uff0c\u62e5\u6709 14 \u4ebf\u7528\u6237\u3002\u90a3\u4e48\uff0cTikTok \u4e3a\u4f55\u662f\u65c5\u6e38\u8425\u9500\u7684\u66f4\u597d\u9009\u62e9\u5462\uff1f\u8fd9\u4e00\u5207\u90fd\u5f52\u7ed3\u4e8e\u7528\u6237\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u8be5\u5e73\u53f0\u7684\u7528\u6237\u6d3b\u8dc3\u5ea6\u5f02\u5e38\u9ad8\u3002&nbsp;<strong>\u622a\u81f32021\u5e74\u5e95\uff0c\u5176\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u8fbe12\u4ebf\u3002&nbsp;<\/strong>\u9884\u6d4b\u544a\u8bc9\u6211\u4eec&nbsp;<strong>TikTok \u6bcf\u6708\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\u5c06\u589e\u52a0 50%\uff0c\u8fbe\u5230&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" rel=\"noreferrer noopener\"><strong>\u5230 2022 \u5e74\u5e95\u5c06\u8fbe\u5230 18 \u4ebf<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p>\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u8be5\u5e94\u7528\u5728 Google Play Store \u548c Apple App Store \u7684\u4e0b\u8f7d\u91cf\u5df2\u8d85\u8fc7 30 \u4ebf\u6b21\u3002\u4f46\u8fd9\u4e00\u6570\u5b57\u4ecd\u4f4e\u4e8e Facebook \u548c Instagram\u3002&nbsp;<strong>\u90a3\u4e48\uff0c\u6709\u4ec0\u4e48\u95ee\u9898\u5462\uff1f<\/strong><\/p>\n\n\n\n<p>\u95ee\u9898\u5728\u4e8e&nbsp;<strong>\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u5e73\u5747\u82b1\u8d39\u591a\u5c11\u5c0f\u65f6<\/strong>&nbsp;\u6bcf\u4e2a\u6708\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u53d1\u5e03\u3002\u5728\u8fd9\u4e2a\u7c7b\u522b\u4e2d\uff0c&nbsp;<strong>TikTok \u662f\u65e0\u53ef\u4e89\u8bae\u7684\u51a0\u519b\uff0c&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\" rel=\"noreferrer noopener\"><strong>\u7528\u6237\u6bcf\u6708\u82b1\u8d39 25.7 \u5c0f\u65f6<\/strong><\/a><strong>.&nbsp;<\/strong>\u5e73\u5747\u800c\u8a00\uff0cFacebook \u548c Instagram \u7528\u6237\u6bcf\u6708\u5206\u522b\u82b1\u8d39 16 \u4e2a\u5c0f\u65f6\u548c 7.9 \u4e2a\u5c0f\u65f6\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u60ca\u4eba\u7684\u8986\u76d6\u6f5c\u529b<\/strong><\/h3>\n\n\n\n<p>\u5bf9\u4e8e\u65c5\u6e38\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u7528\u6237\u603b\u6570\u548c\u6bcf\u6708\u6d3b\u8dc3\u7528\u6237\u7684\u7edf\u8ba1\u6570\u636e\u5e76\u4e0d\u50cf\u8986\u76d6\u6f5c\u529b\u90a3\u4e48\u6709\u4ef7\u503c\u3002<strong>&nbsp;\u60a8\u9700\u8981\u4e86\u89e3\u66f4\u591a\u6709\u5173\u8be5\u5e94\u7528\u7a0b\u5e8f\u7684\u7528\u9014\u624d\u80fd\u7406\u89e3\u5176\u5e7f\u544a\u6f5c\u529b\u3002<\/strong>&nbsp;TikTok \u5177\u6709\u5de8\u5927\u7684\u8986\u76d6\u6f5c\u529b\uff0c\u5e76\u4e14\u6b63\u5728\u4e0e Facebook\u3001YouTube \u548c Instagram \u7b49\u6700\u5927\u54c1\u724c\u7ade\u4e89\u3002<\/p>\n\n\n\n<p><strong>TikTok \u6709\u4e00\u4e2a&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.gemius.com\/all-reader-news\/dont-make-ads-tiktok-compared-to-other-social-platforms-in-germany.html\" rel=\"noreferrer noopener\"><strong>\u8fbe\u523010%\u7684\u6f5c\u529b<\/strong><\/a><strong>\uff0c\u5728\u5e7f\u544a\u6548\u7387\u65b9\u9762\uff0c\u5b83\u4ec5\u6b21\u4e8e Instagram \u548c Facebook\u3002<\/strong>&nbsp;\u5728\u67d0\u4e9b\u5e74\u9f84\u6bb5\uff0c\u5b83\u7684\u8868\u73b0\u751a\u81f3\u4f18\u4e8e\u7ade\u4e89\u5bf9\u624b\u3002\u6211\u4eec\u5c06\u5728\u201c\u53ef\u4ee5\u901a\u8fc7 TikTok \u5b9a\u4f4d\u54ea\u4e9b\u65c5\u6e38\u7ec6\u5206\u5e02\u573a\u201d\u90e8\u5206\u4e2d\u518d\u6b21\u8ba8\u8bba\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8bb8\u591a\u76f8\u5173\u5f71\u54cd\u8005<\/strong><\/h3>\n\n\n\n<p>\u65c5\u6e38\u54c1\u724c\u719f\u6089\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u529b\u6765\u5ba3\u4f20\u4ed6\u4eec\u7684\u65c5\u6e38\u4ea7\u54c1\u3001\u76ee\u7684\u5730\u548c\u6d3b\u52a8\u3002&nbsp;<strong>TikTok\u5fc5\u987b\u4e3a\u65c5\u6e38\u516c\u53f8\u63d0\u4f9b\u8bb8\u591a\u76f8\u5173\u7684\u5f71\u54cd\u8005\u3002<\/strong>&nbsp;\u4e0e\u5176\u4ed6\u5e73\u53f0\u76f8\u6bd4\uff0c\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u7684\u5f71\u54cd\u8005\u6709\u4e00\u4e2a\u5f88\u5927\u7684\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>TikTok \u7528\u6237\u975e\u5e38\u6d3b\u8dc3\uff0c\u6e34\u671b\u5f15\u4eba\u5165\u80dc\u4e14\u771f\u5b9e\u7684\u5185\u5bb9\u3002<strong>&nbsp;\u8be5\u5e73\u53f0\u4e0a\u7684\u5f71\u54cd\u8005\u62e5\u6709\u5927\u91cf\u8ffd\u968f\u8005\uff0c\u4ed6\u4eec\u6bcf\u5929\u90fd\u4f1a\u5236\u4f5c\u548c\u53d1\u5e03\u89c6\u9891\uff0c\u6709\u65f6\u751a\u81f3\u4e00\u5929\u53d1\u5e03\u51e0\u6b21\u3002&nbsp;<\/strong>\u60a8\u53ef\u4ee5\u4ece\u4f17\u591a\u4e0e\u65c5\u884c\u76f8\u5173\u7684\u5f71\u54cd\u8005\u4e2d\u8fdb\u884c\u9009\u62e9\uff0c\u5e76\u83b7\u5f97\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u66dd\u5149\u7387\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9884\u7b97\u5185\u7684\u81ea\u7136\u8986\u76d6\u7387<\/strong><\/h3>\n\n\n\n<p>\u8bb8\u591a\u5c0f\u578b\u65c5\u6e38\u54c1\u724c\u4e0d\u53c2\u4e0e\u793e\u4ea4\u5a92\u4f53\u8425\u9500\uff0c\u56e0\u4e3a\u8fd9\u901a\u5e38\u9700\u8981\u5927\u91cf\u9884\u7b97\u3002\u81f3\u5c11 Instagram \u548c Facebook \u5c31\u662f\u5982\u6b64\u3002&nbsp;<strong>\u5373\u4f7f\u9884\u7b97\u6709\u9650\uff0cTikTok \u4e5f\u80fd\u4e3a\u60a8\u5e26\u6765\u5b9d\u8d35\u7684\u8425\u9500\u673a\u4f1a\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5\u5b9e\u73b0<strong>&nbsp;\u65e0\u9700\u5927\u91cf\u8425\u9500\u9884\u7b97\u5373\u53ef\u5b9e\u73b0\u81ea\u7136\u8986\u76d6&nbsp;<\/strong>Facebook \u548c Instagram \u901a\u5e38\u4e0d\u4f1a\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\u3002\u8fd9\u662f\u56e0\u4e3a<strong>&nbsp;TikTok \u6709\u4e00\u79cd\u7b97\u6cd5\uff0c\u53ef\u4ee5\u63a8\u5e7f\u65b0\u7528\u6237\u7684\u5185\u5bb9\uff0c\u5e76\u6839\u636e\u70b9\u8d5e\u548c\u8bc4\u8bba\u7684\u6570\u91cf\u6301\u7eed\u5c06\u5176\u653e\u7f6e\u5728\u4eba\u4eec\u7684\u63a8\u9001\u6d88\u606f\u4e2d\u3002<\/strong><\/p>\n\n\n\n<p>\u5f97\u76ca\u4e8e\u6b64&nbsp;<a target=\"_blank\" href=\"https:\/\/blog.hootsuite.com\/tiktok-algorithm\/\" rel=\"noreferrer noopener\">\u63a8\u8350\u7b97\u6cd5<\/a>\uff0c\u60a8\u65e0\u9700\u82b1\u8d39\u592a\u591a\u5373\u53ef\u63a5\u89e6\u5230\u76ee\u6807\u53d7\u4f17\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8bbf\u95ee\u4f01\u4e1a\u5e10\u6237<\/strong><\/h3>\n\n\n\n<p><strong>TikTok \u63d0\u4f9b\u800c\u5176\u4ed6\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6ca1\u6709\u7684\u53e6\u4e00\u4e2a\u798f\u5229\u662f\u5546\u4e1a\u8d26\u6237\u3002<\/strong>&nbsp;\u60a8\u65e0\u9700\u901a\u8fc7\u6807\u51c6\u5e10\u6237\u6216\u521b\u5efa\u8005\u5e10\u6237\u53d1\u5e03\u5185\u5bb9\uff0c\u800c\u662f\u53ef\u4ee5\u521b\u5efa\u4f01\u4e1a\u5e10\u6237\u5e76\u7acb\u5373\u8bbf\u95ee\u591a\u9879\u9644\u52a0\u529f\u80fd\uff0c\u4ee5\u5e2e\u52a9\u60a8\u7b80\u5316\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u4f01\u4e1a\u5e10\u6237\u7684\u4e00\u4e9b\u6709\u7528\u529f\u80fd\u5305\u62ec&nbsp;<strong>\u6027\u80fd\u548c\u53d7\u4f17\u6570\u636e\u62a5\u544a\u3001\u5728\u4e2a\u4eba\u8d44\u6599\u63cf\u8ff0\u4e2d\u6dfb\u52a0\u91cd\u8981\u94fe\u63a5\u7684\u80fd\u529b\u3001\u5e94\u7528\u5185\u4e1a\u52a1\u5185\u5bb9\u6307\u5357\u3001\u5206\u6790\u3001\u6210\u529f\u6848\u4f8b\u548c\u521b\u610f\u5efa\u8bae\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-travel-segments-can-be-targeted-through-tiktok\">TikTok \u53ef\u4ee5\u5b9a\u4f4d\u54ea\u4e9b\u65c5\u6e38\u7ec6\u5206\u5e02\u573a<\/h2>\n\n\n\n<p>\u5728\u9009\u62e9\u5408\u9002\u7684\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u5e73\u53f0\u4e4b\u524d\uff0c\u4f60\u9700\u8981\u786e\u4fdd\u81ea\u5df1\u80fd\u591f\u63a5\u89e6\u5230\u7406\u60f3\u7684\u76ee\u6807\u53d7\u4f17\u3002\u4e0e\u5176\u4ed6\u5438\u5f15\u5e74\u9f84\u7ed3\u6784\u76f8\u5f53\u591a\u6837\u5316\u7684\u53d7\u4f17\u7fa4\u4f53\u7684\u793e\u4ea4\u5a92\u4f53\u7f51\u7edc\u76f8\u6bd4\uff0c<strong>&nbsp;TikTok \u7528\u6237\u901a\u5e38\u8f83\u4e3a\u5e74\u8f7b\u3002<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u6700\u65b0&nbsp;<a target=\"_blank\" href=\"https:\/\/www.omnicoreagency.com\/tiktok-statistics\/\" rel=\"noreferrer noopener\">\u62a5\u544a<\/a>\u8868\u660e\u8d85\u8fc7&nbsp;<strong>50% \u7684 TikTok \u7528\u6237\u5e74\u9f84\u5728 34 \u5c81\u6216\u4ee5\u4e0b\uff0c&nbsp;<\/strong>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8fd9\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u8868\u73b0\u5982\u6b64\u51fa\u8272&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gemius.com\/all-reader-news\/dont-make-ads-tiktok-compared-to-other-social-platforms-in-germany.html\" rel=\"noreferrer noopener\">14-29 \u5c81\u76ee\u6807\u7fa4\u4f53<\/a>&nbsp;\u8fd9\u5e76\u4e0d\u5947\u602a\u3002&nbsp;<\/p>\n\n\n\n<p>\u867d\u7136 TikTok \u53ef\u4ee5\u8ba9\u4f60\u6839\u636e\u5e74\u9f84\u5b9a\u4f4d\u4e0d\u540c\u7684\u4eba\u53e3\u7fa4\u4f53\uff0c\u4f46\u5b83&nbsp;<strong>\u4e3a\u6709\u610f\u5411\u7684\u65c5\u6e38\u516c\u53f8\u63d0\u4f9b\u6700\u5927\u7684\u4ef7\u503c&nbsp;<\/strong><a href=\"https:\/\/mize.tech\/blog\/millennials-travel-statistics-how-do-they-travel\/\"><strong>Z \u4e16\u4ee3\u548c\u5e74\u8f7b\u7684\u5343\u79a7\u4e00\u4ee3<\/strong><\/a><strong>.<\/strong>&nbsp;\u8fd9\u4e24\u90e8\u5206\u4eba\u5360\u603b\u4eba\u53e3\u7684 40% \u4ee5\u4e0a\uff0c\u4e14\u51fa\u884c\u6b21\u6570\u8d85\u8fc7\u5176\u4ed6\u4e16\u4ee3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tiktok-travel-marketing-stats-is-there-an-opportunity\">TikTok\u65c5\u6e38\u8425\u9500\u6570\u636e\uff0c\u6709\u673a\u4f1a\u5417\uff1f<\/h2>\n\n\n\n<p>\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e86 TikTok \u65c5\u6e38\u8425\u9500\u7684\u597d\u5904\u4ee5\u53ca\u53ef\u4ee5\u901a\u8fc7\u6b64\u5e73\u53f0\u5b9a\u4f4d\u54ea\u4e9b\u7ec6\u5206\u5e02\u573a\u3002\u73b0\u5728\uff0c\u8ba9\u6211\u4eec\u770b\u770b TikTok \u662f\u5426\u4e3a\u65c5\u6e38\u516c\u53f8\u63d0\u4f9b\u4e86\u771f\u6b63\u7684\u673a\u4f1a\u3002&nbsp;<\/p>\n\n\n\n<p>\u6211\u4eec\u5df2\u7ecf\u786e\u5b9a&nbsp;<strong>TikTok \u4e00\u534a\u7684\u7528\u6237\u662f Z \u4e16\u4ee3\u548c\u5e74\u8f7b\u7684\u5343\u79a7\u4e00\u4ee3<\/strong>\u3002\u8fd9\u4e9b\u4e16\u4ee3\u7684\u4eba\u7cbe\u901a\u79d1\u6280\uff0c\u5728\u505a\u51fa\u65c5\u884c\u51b3\u5b9a\u65f6\u4f9d\u8d56\u5728\u7ebf\u4fe1\u606f\u3002\u66f4\u51c6\u786e\u5730\u8bf4\uff0c\u7814\u7a76\u53d1\u73b0\u793e\u4ea4\u5a92\u4f53\u662f\u4e00\u79cd<strong>&nbsp;\u51e0\u4e4e\u662f&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/morningconsult.com\/2021\/05\/24\/social-media-travel-influencers\/#:~:text=57%25%20of%20Gen%20Zers%20with,they'll%20use%20travel%20sites&amp;text=38%25%20of%20all%20adults%20who,%2C%20including%2054%25%20of%20millennials.\" rel=\"noreferrer noopener\"><strong>Z \u4e16\u4ee3\u7684 60%<\/strong><\/a><strong>&nbsp;\u5236\u5b9a\u590f\u5b63\u65c5\u884c\u8ba1\u5212\u3002&nbsp;<\/strong>\u4ed6\u4eec\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u5bfb\u627e\u66f4\u591a\u4fe1\u606f\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u89c4\u5212\u884c\u7a0b\u3002<\/p>\n\n\n\n<p>\u540c\u4e00\u9879\u7814\u7a76\u8fd8\u53d1\u73b0\uff0c\u5927\u7ea6&nbsp;<strong>50% \u7684 Z \u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5173\u6ce8\u4e86\u81f3\u5c11\u4e00\u4f4d\u65c5\u6e38\u5f71\u54cd\u8005<\/strong>\u3002\u8d85\u8fc7 80% \u7684\u65c5\u884c\u8005\u56de\u7b54\u8bf4\u4ed6\u4eec\u4f1a\u5229\u7528\u65c5\u884c\u5f71\u54cd\u8005\u63d0\u4f9b\u5efa\u8bae\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2022\/10\/09-10-22_AW_David_Hotelmize_blog9.png\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2022\/10\/09-10-22_AW_David_Hotelmize_blog9.png\" alt=\"80% are inspired by destination\" class=\"wp-image-6149\" \/><\/a><\/figure>\n\n\n\n<p>\u6b64\u5916\uff0cTikTok \u7528\u6237\u4f3c\u4e4e\u4f7f\u7528\u8be5\u5e73\u53f0\u6765\u5bfb\u627e\u65c5\u884c\u7075\u611f\u3002\u6700\u8fd1\u6709&nbsp;<a target=\"_blank\" href=\"https:\/\/www.tourism-review.com\/tourism-marketing-discovered-tiktok-news12474\" rel=\"noreferrer noopener\">\u5b66\u4e60<\/a>&nbsp;\u53d1\u73b0\u51e0\u4e4e&nbsp;<strong>\u5e73\u53f0\u4e0a\u6709 80% \u7684\u7528\u6237\u56e0\u4e3a\u5728 TikTok \u4e0a\u770b\u5230\u65c5\u6e38\u76f8\u5173\u5185\u5bb9\u800c\u9009\u62e9\u524d\u5f80\u67d0\u4e2a\u76ee\u7684\u5730\u6216\u8d2d\u4e70\u65c5\u6e38\u4ea7\u54c1<\/strong>\u3002\u5176\u4e2d 50% \u6700\u7ec8\u9884\u8ba2\u4e86\u884c\u7a0b\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-companies-leverage-tiktok-travel-marketing\">\u4f01\u4e1a\u5982\u4f55\u5229\u7528TikTok\u8fdb\u884c\u65c5\u6e38\u8425\u9500\uff1f<\/h2>\n\n\n\n<p>\u65c5\u884c\u793e\u3001OTA\u3001\u9152\u5e97\u3001\u4ea4\u901a\u516c\u53f8\u7b49\u65c5\u6e38\u884c\u4e1a\u7684\u6bcf\u4e2a\u4eba\u90fd\u53ef\u4ee5\u4f7f\u7528TikTok\u5411\u6e38\u5ba2\u63a8\u5e7f\u65c5\u6e38\u548c\u76ee\u7684\u5730\u3002&nbsp;<strong>TikTok \u652f\u6301\u4f60\u901a\u8fc7\u591a\u79cd\u65b9\u5f0f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002<\/strong>&nbsp;\u8ba9\u6211\u4eec\u770b\u770b\u5982\u4f55\u5229\u7528 TikTok \u8fdb\u884c\u65c5\u6e38\u8425\u9500\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8d8b\u52bf<\/strong><\/h3>\n\n\n\n<p>\u6807\u7b7e\u548c\u8d8b\u52bf\u5728 TikTok \u7528\u6237\u4e2d\u975e\u5e38\u53d7\u6b22\u8fce\u3002\u65c5\u6e38\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u5b83\u4eec\u6765&nbsp;<strong>\u51fa\u73b0\u5728\u6210\u5343\u4e0a\u4e07\u7528\u6237\u7684\u63a8\u9001\u6d88\u606f\u4e2d\u3002&nbsp;<\/strong>\u4ed6\u4eec\u53ef\u4ee5\u5236\u4f5c\u4e0e\u8d8b\u52bf\u76f8\u5173\u7684\u89c6\u9891\uff0c\u5e76\u627e\u5230\u6709\u521b\u610f\u7684\u65b9\u5f0f\u6765\u63a8\u5e7f\u65c5\u6e38\u4ea7\u54c1\u6216\u76ee\u7684\u5730\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e55\u540e\u82b1\u7d6e<\/strong><\/h3>\n\n\n\n<p>\u5e55\u540e\u82b1\u7d6e\u662f\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u6d3b\u52a8\u4e2d\u4e00\u79cd\u6d41\u884c\u7684\u5185\u5bb9\u7c7b\u578b\u3002\u4f60\u53ef\u4ee5\u7528\u5b83\u6765\u9080\u8bf7\u89c2\u4f17\u53d1\u73b0\u4e00\u4e9b\u4ea7\u54c1\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u4f8b\u5982\uff0c\u4f60&nbsp;<strong>\u53ef\u4ee5\u5c55\u793a\u9152\u5e97\u623f\u95f4\u3001\u5c55\u793a\u53a8\u5e08\u51c6\u5907\u7684\u7f8e\u5473\u4f73\u80b4\u3001\u6216\u7a81\u51fa\u4e00\u4e9b\u53d7\u6b22\u8fce\u7684\u8bbe\u65bd\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u72ec\u5bb6\u62a2\u5148\u770b<\/strong><\/h3>\n\n\n\n<p>TikTok \u7528\u6237\u6e34\u671b\u72ec\u5bb6\u5185\u5bb9\u2014\u2014\u5426\u5219\u4ed6\u4eec\u5c31\u770b\u4e0d\u5230\u8fd9\u4e9b\u5185\u5bb9\u3002\u4f60\u53ef\u4ee5\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\uff0c\u5e76\u62e5\u6709\u6f5c\u5728\u7684\u70ed\u95e8\u5185\u5bb9&nbsp;<strong>\u5982\u679c\u4f60\u4e0e\u4ed6\u4eec\u5206\u4eab\u4e00\u4e9b\u72ec\u7279\u7684\u4e1c\u897f<\/strong>. \u60a8\u53ef\u4ee5\u901a\u8fc7\u5c55\u793a&nbsp;<strong>\u8c6a\u534e\u5ba2\u623f\u3001\u5934\u7b49\u8231\u65c5\u884c\u3001\u989d\u5916\u8bbe\u65bd\u4ee5\u53ca\u5730\u70b9\u6240\u80fd\u63d0\u4f9b\u7684\u9690\u85cf\u5b9d\u77f3\u3002&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u65c5\u884c\u5f71\u54cd\u8005<\/strong><\/h3>\n\n\n\n<p>\u6211\u4eec\u5df2\u7ecf\u63d0\u5230\u8fc7\uff0cTikTok \u5e76\u4e0d\u7f3a\u5c11\u65c5\u6e38\u5f71\u54cd\u8005\u3002&nbsp;<strong>\u4f60\u53ef\u4ee5\u548c\u4e00\u4e2a\u516c\u53f8\u5408\u4f5c\u6765\u63a8\u5e7f\u4f60\u7684\u4ea7\u54c1\uff0c&nbsp;<\/strong>\u53ef\u4f9b\u9009\u62e9\u7684\u7f51\u7ea2\u6709\u5f88\u591a\u3002\u4f60\u5f88\u5bb9\u6613\u5c31\u80fd\u627e\u5230\u4e0e\u4f60\u7684\u4ef7\u503c\u89c2\u4e00\u81f4\u3001\u7c89\u4e1d\u4e0e\u4f60\u7684\u76ee\u6807\u53d7\u4f17\u76f8\u5339\u914d\u7684\u7f51\u7ea2\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201c\u4f60\u77e5\u9053\u5417\u201d\u4fe1\u606f\u89c6\u9891<\/strong><\/h3>\n\n\n\n<p>\u4fe1\u606f\u7c7b\u89c6\u9891\u5728 TikTok 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class=\"wp-block-heading\"><strong>\u65e5\u5e38\u751f\u6d3b<\/strong><\/h3>\n\n\n\n<p>\u4e2a\u4eba\u89c6\u9891\u5728TikTok\u4e0a\u4e5f\u5f88\u53d7\u6b22\u8fce\u3002\u522b\u5fd8\u4e86\uff0c\u5927\u591a\u6570TikTok\u7528\u6237\u90fd\u662f\u5e74\u8f7b\u4eba\uff0c\u5e74\u8f7b\u4eba\u5bf9&nbsp;<strong>\u53d1\u73b0\u4e0d\u540c\u804c\u4e1a\u7684\u8be6\u7ec6\u4fe1\u606f\u3002&nbsp;<\/strong>\u4f8b\u5982\uff0c\u4f60\u53ef\u4ee5\u4f5c\u4e3a\u65c5\u884c\u793e\u5236\u4f5c\u6bcf\u65e5\u89c6\u9891\u535a\u5ba2\u3002\u4f60\u53ef\u4ee5\u8ba9\u5b83\u53d8\u5f97\u6709\u8da3\uff0c\u4e5f\u53ef\u4ee5\u4fdd\u6301\u4e13\u4e1a\u6027\u2014\u2014\u65e0\u8bba\u54ea\u79cd\u60c5\u51b5\uff0c\u4f60\u90fd\u4f1a\u83b7\u5f97\u4e00\u4e9b\u6d4f\u89c8\u91cf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4ed8\u8d39\u8425\u9500<\/strong><\/h3>\n\n\n\n<p><strong>\u8be5\u5e73\u53f0\u8fd8\u652f\u6301TikTok\u4ed8\u8d39\u65c5\u6e38\u8425\u9500\u3002<\/strong>&nbsp;\u60a8\u5fc5\u987b\u521b\u5efa\u4e00\u4e2a\u4f01\u4e1a\u5e10\u6237\u5e76\u8bbe\u7f6e\u4ed8\u8d39\u8425\u9500\u6d3b\u52a8\u3002\u6709\u5f88\u591a\u8bbe\u7f6e\uff0c\u5305\u62ec\u5b9a\u4f4d\u9009\u9879\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u901a\u8fc7\u5e7f\u544a\u8986\u76d6\u7406\u60f3\u7684\u76ee\u6807\u53d7\u4f17\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reallife-examples-of-tiktok-travel-marketing\">TikTok \u65c5\u6e38\u8425\u9500\u7684\u771f\u5b9e\u6848\u4f8b<\/h2>\n\n\n\n<p>\u4e86\u89e3 TikTok \u65c5\u6e38\u8425\u9500\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u4eb2\u773c\u89c1\u8bc1\u5b83\u7684\u5b9e\u9645\u5e94\u7528\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u6210\u529f\u5b9e\u65bd\u7684\u503c\u5f97\u5173\u6ce8\u7684\u65c5\u6e38\u8425\u9500\u6848\u4f8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u68d5\u6988\u6ee9\u7684\u8ff7\u4eba\u4e00\u65e5\u6e38\u884c\u7a0b<\/strong><\/h3>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u4ece\u68d5\u6988\u6ee9\u4e86\u89e3\u5f88\u591a\u6709\u5173\u76ee\u7684\u5730\u53ca\u5176 TikTok \u5e10\u6237\u7684\u4fe1\u606f\u3002\u8fd9\u4e2a\u76ee\u7684\u5730\u662f TikTok \u4e0a\u5173\u6ce8\u5ea6\u6700\u9ad8\u7684\u76ee\u7684\u5730\u4e4b\u4e00\u3002\u4ed6\u4eec\u5b9a\u671f\u53d1\u5e03\u65b0\u89c6\u9891\uff0c\u91cd\u70b9\u4ecb\u7ecd\u6e38\u5ba2\u53ef\u4ee5\u5728\u6b64\u505a\u7684\u6709\u8da3\u4e8b\u60c5\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u8fd9\u662f\u4e00\u4e2a\u5c55\u793a&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@thepalmbeaches\/video\/7099180625118235946?is_copy_url=1&amp;is_from_webapp=v1&amp;refer=embed&amp;referer_url=https%3A%2F%2Fbreaktheicemedia.com%2F&amp;referer_url=https%3A%2F%2Fbreaktheicemedia.com%2Ftiktok-and-tourism%2F&amp;referer_video_id=7099180625118235946\" rel=\"noreferrer noopener\"><strong>\u4ee5\u6709\u8da3\u548c\u5f15\u4eba\u5165\u80dc\u7684\u65b9\u5f0f\u5b89\u6392\u4e00\u65e5\u6e38\u884c\u7a0b<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>EF Tours \u7684\u70ed\u95e8\u5e16\u5b50<\/strong><\/h3>\n\n\n\n<p>\u8fd9\u662f TikTok \u65c5\u6e38\u8425\u9500\u7684\u53e6\u4e00\u4e2a\u6210\u529f\u6848\u4f8b\u3002EF Tours \u4e13\u95e8\u4e3a\u6709\u5174\u8da3\u51fa\u56fd\u7559\u5b66\u7684\u5b66\u751f\u63d0\u4f9b\u65c5\u884c\u5957\u9910\u3002\u4ed6\u4eec\u7684\u6574\u4e2a\u8d26\u6237\u90fd\u81f4\u529b\u4e8e\u5438\u5f15\u90a3\u4e9b\u6709\u5174\u8da3\u5728\u65c5\u884c\u4e2d\u7ed3\u8bc6\u65b0\u670b\u53cb\u7684\u5e74\u8f7b\u4e00\u4ee3\u3002&nbsp;<\/p>\n\n\n\n<p><strong>EF Tours \u7d27\u8ddf\u6700\u65b0\u6f6e\u6d41\u6765\u5438\u5f15\u76ee\u6807\u53d7\u4f17\uff0c\u4f8b\u5982\u4f7f\u7528&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@ef.daily\/video\/7095396098776370438?is_copy_url=1&amp;is_from_webapp=v1&amp;refer=embed&amp;referer_url=https%3A%2F%2Fbreaktheicemedia.com%2F&amp;referer_url=https%3A%2F%2Fbreaktheicemedia.com%2Ftiktok-and-tourism%2F&amp;referer_video_id=7095396098776370438\" rel=\"noreferrer noopener\"><strong>\u6717\u6717\u4e0a\u53e3\u7684\u97f3\u4e50\u548c\u5438\u5f15\u4eba\u7684\u89c6\u9891\u7f16\u8f91<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e07\u8c6a\u6709\u81ea\u5df1\u7684\u6b4c\u66f2\u548c\u4e3b\u9898\u6807\u7b7e<\/strong><\/h3>\n\n\n\n<p>\u751a\u81f3\u65c5\u6e38\u548c\u9152\u5e97\u4e1a\u7684\u4e00\u4e9b\u6700\u5927\u54c1\u724c\u4e5f\u5728\u4f7f\u7528TikTok\u3002\u4e07\u8c6a\u7684\u201c<a href=\"https:\/\/www.tiktok.com\/search\/video?q=%23TravelMakesUs&amp;t=1663675774274\">\u65c5\u884c\u8ba9\u6211\u4eec<\/a>\u201d\u6d3b\u52a8\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002&nbsp;<strong>\u8be5\u516c\u53f8\u6dfb\u52a0\u4e86\u81ea\u5df1\u7684\u6b4c\u66f2\u5e76\u521b\u5efa\u4e86\u72ec\u7279\u7684\u6807\u7b7e\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u5b83\u9f13\u52b1\u65c5\u884c\u8005\u4f7f\u7528\u6b4c\u66f2\u548c\u6807\u7b7e\u8bb0\u5f55\u5e76\u5206\u4eab\u4ed6\u4eec\u7684\u65c5\u884c\u7ecf\u5386\u3002<\/strong>&nbsp;\u4e07\u8c6a\u6d3b\u52a8\u4ec5\u7528\u4e86\u4e0d\u5230 40 \u4e2a\u5c0f\u65f6\u5c31\u4ea7\u751f\u4e86\u8fd1&nbsp;<a href=\"https:\/\/skift.com\/2021\/08\/31\/u-s-travel-brands-hop-on-tiktok-marketing-to-reach-next-gen-travelers\/\">2000 \u4e07\u6b21\u89c2\u770b\uff0c\u63d0\u9ad8\u53c2\u4e0e\u7387<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hot Wire Travel \u7684\u6bd4\u8d5b\u4e0e\u5f71\u54cd\u529b\u7684\u5f3a\u5927\u534f\u540c\u4f5c\u7528<\/strong><\/h3>\n\n\n\n<p>Hotwire \u662f\u4e00\u4e2a\u8457\u540d\u7684\u65c5\u6e38\u54c1\u724c\uff0c\u5728 TikTok \u4e0a\u62e5\u6709\u5927\u91cf\u7c89\u4e1d\u3002\u53d1\u73b0\u8be5\u54c1\u724c\u5982\u4f55\u5728 TikTok \u65c5\u6e38\u8425\u9500\u4e2d\u8131\u9896\u800c\u51fa\u5f88\u6709\u8da3\u3002\u4ed6\u4eec\u4f7f\u7528\u4e86\u6700\u53e4\u8001\u7684\u6280\u5de7\u2014\u2014&nbsp;<strong>\u8be5\u54c1\u724c\u5141\u8bb8 TikTok \u7528\u6237\u53c2\u52a0\u6bd4\u8d5b\u3002<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u4ed6\u4eec\u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u7269\u5408\u4f5c\uff0c\u5e76\u8981\u6c42\u4ed6\u4eec\u53d1\u5e03\u81ea\u5df1\u8ba1\u5212\u75ab\u60c5\u540e\u5ea6\u5047\u7684\u7406\u7531\u3002&nbsp;<strong>\u6d3b\u52a8&nbsp;<\/strong><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hotwirehotelgoals\" rel=\"noreferrer noopener\"><strong>\u4ea7\u751f\u4e86\u8d85\u8fc7 10 \u4ebf\u6b21\u89c2\u770b<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8fbe\u7f8e\u822a\u7a7a\u5feb\u901f\u66dd\u5149\u7684\u79d8\u8bc0<\/strong><\/h3>\n\n\n\n<p>\u8fbe\u7f8e\u822a\u7a7a\u6700\u521d\u5728 TikTok 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\u662f\u98ce\u9761\u5168\u7403\u7684\u4e0b\u4e00\u4ee3\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002\u5b83\u2026\u2026<\/p>","protected":false},"author":7,"featured_media":15033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[111,25],"tags":[555,460,8,545,547,564,543,566],"class_list":{"0":"post-15312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-111","8":"category-infomation","9":"tag-b2b-travel-agency","10":"tag-b2b-travel-solution","11":"tag-crm","12":"tag-crm-for-travel","13":"tag-crm-travel","14":"tag-management","15":"tag-travel-agency","16":"tag-travel-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All You Need to Know about TikTok Travel Marketing - TravelConnect<\/title>\n<meta name=\"robots\" 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TikTok is a next-gen social media platform that has taken the world by storm. 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