{"id":15300,"date":"2024-11-08T07:28:00","date_gmt":"2024-11-08T07:28:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15300"},"modified":"2024-07-23T08:27:17","modified_gmt":"2024-07-23T08:27:17","slug":"3-tourism-entrepreneur-examples-to-inspire-your-goals","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/cn\/3-tourism-entrepreneur-examples-to-inspire-your-goals\/","title":{"rendered":"3 \u4e2a\u65c5\u6e38\u4f01\u4e1a\u5bb6\u6848\u4f8b\u6fc0\u52b1\u4f60\u5b9e\u73b0\u76ee\u6807"},"content":{"rendered":"<p>\u65c5\u6e38\u521b\u4e1a\u662f\u6307\u4e2a\u4eba\u6216\u4f01\u4e1a&nbsp;<strong>\u5f00\u5c55\u591a\u9879\u5546\u4e1a\u6d3b\u52a8<\/strong>\uff0c\u4ece\u6d3b\u52a8\u548c\u5a31\u4e50\u5230\u4f4f\u5bbf\u548c\u4ea4\u901a\u3002\u65c5\u6e38\u521b\u4e1a\u672c\u8eab\u5df2\u7ecf&nbsp;<strong>\u5728\u652f\u6301\u6574\u4e2a\u884c\u4e1a\u53d1\u5c55\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u6700\u8fd1\u7684\u7814\u7a76\u53d1\u73b0\uff0c\u5b83\u4e0d\u4ec5\u53ef\u4ee5\u00a0<strong>\u6d88\u9664\u793e\u4f1a\u95ee\u9898\uff0c\u540c\u65f6\u4e5f\u4fc3\u8fdb\u56fd\u5bb6\u53d1\u5c55\u548c\u8d22\u653f\u589e\u957f<\/strong>\u4ece\u800c\u5e2e\u52a9\u4e00\u4e2a\u56fd\u5bb6\u63d0\u9ad8\u5176GDP\u3002\u521b\u4e1a\u5c31\u662f\u00a0<strong>\u53d1\u5c55\u5546\u4e1a\u7406\u5ff5\u00a0<\/strong>\u5e76\u63a8\u51fa\u65b0\u4e1a\u52a1\u3002\u5bf9\u4e8e\u65c5\u6e38\u4e1a\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u65b0\u4e1a\u52a1\u00a0<strong>\u5229\u7528\u521b\u65b0\u89e3\u51b3\u65b9\u6848\u548c\u6280\u672f<\/strong>\u00a0\u4ee5\u6ee1\u8db3\u73b0\u4ee3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u548c\u671f\u671b\u3002<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u6210\u4e3a\u4e00\u540d\u6210\u529f\u7684\u65c5\u6e38\u4f01\u4e1a\u5bb6<\/strong>&nbsp;\u5728\u65c5\u6e38\u5782\u76f4\u9886\u57df\uff1f\u6700\u597d\u7684\u65b9\u6cd5\u662f&nbsp;<strong>\u5411\u4f1f\u5927\u7684\u699c\u6837\u5b66\u4e60<\/strong>&nbsp;\u8fd9\u52a8\u6447\u4e86\u65c5\u6e38\u4e1a\u7684\u6839\u57fa\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f<strong>&nbsp;\u4e09\u4e2a\u6848\u4f8b\u7814\u7a76\uff1aAirbnb\u3001TripAdvisor \u548c GetYourGuide\u3002<\/strong>&nbsp;\u4e86\u89e3\u4ed6\u4eec\u72ec\u7279\u7684\u5386\u53f2\u3001\u4ed6\u4eec\u5982\u4f55\u53d6\u5f97\u6210\u529f\u4ee5\u53ca\u4ed6\u4eec\u5bf9\u8fd9\u4e2a\u5782\u76f4\u884c\u4e1a\u4ea7\u751f\u4e86\u4ec0\u4e48\u5f71\u54cd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study-1-airbnb\">\u6848\u4f8b\u7814\u7a761\uff1aAirbnb<\/h2>\n\n\n\n<p>\u8ba9\u6211\u4eec\u4ece\u65c5\u6e38\u4e1a\u6700\u8457\u540d\u7684\u516c\u53f8\u4e4b\u4e00 Airbnb \u5f00\u59cb\u3002\u4ee5\u4e0b\u662f Airbnb \u5982\u4f55\u5f00\u521b\u5e76\u6539\u53d8\u5ea6\u5047\u79df\u8d41\u884c\u4e1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-01-1024x1024.jpg\" alt=\"Airbnb case study - History of Airbnb\" class=\"wp-image-6579\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-01.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Airbnb \u7684\u5386\u53f2\u4ee5\u53ca\u5b83\u5982\u4f55\u6210\u4e3a\u6210\u529f\u7684\u65c5\u6e38\u4f01\u4e1a\u5bb6<\/strong><\/h3>\n\n\n\n<p>Airbnb \u521b\u59cb\u4eba\u7684\u6545\u4e8b\u662f\u8fd9\u4e2a\u9886\u57df\u6700\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u4e4b\u4e00\u3002Airbnb \u521b\u59cb\u4eba Brian Chesky \u548c Joe Gebbia \u4e8e 2007 \u5e74\u51b3\u5b9a\u4ece\u7ebd\u7ea6\u642c\u5230\u65e7\u91d1\u5c71\u3002\u5f53\u65f6\uff0c\u4ed6\u4eec\u6ca1\u6709\u4efb\u4f55\u5de5\u4f5c\u3002\u4ed6\u4eec\u5fc5\u987b\u652f\u4ed8\u623f\u79df\uff0c\u4f46\u4ed6\u4eec\u5df2\u7ecf\u7cbe\u75b2\u529b\u7aed\u3002\u5728\u5bfb\u627e&nbsp;<strong>\u8d5a\u70b9\u5916\u5feb\uff0c\u4ed6\u4eec\u53d1\u73b0\u7531\u4e8e\u5f53\u5730\u4f1a\u8bae\uff0c\u5f53\u5730\u6240\u6709\u9152\u5e97\u90fd\u88ab\u9884\u8ba2\u4e00\u7a7a<\/strong>.<\/p>\n\n\n\n<p>\u5e03\u83b1\u6069\u548c\u4e54&nbsp;<strong>\u8d2d\u4e70\u4e86\u51e0\u5f20\u6c14\u57ab\u5e8a\uff0c\u5e76\u63a8\u51fa\u4e86\u4e00\u4e2a\u540d\u4e3a\u201c\u7a7a\u6c14\u5e8a\u548c\u65e9\u9910\u201d\u7684\u7f51\u7ad9\u3002<\/strong>&nbsp;\u4ed6\u4eec\u7b2c\u4e00\u665a\u5c31\u5356\u51fa\u4e86\u56db\u5f20\u5e8a\uff0c\u5e76\u5151\u73b0\u4e86 $360\u3002\u63a5\u4e0b\u6765\uff0cNathan Blecharczyk \u4f5c\u4e3a\u7b2c\u4e09\u4f4d\u8054\u5408\u521b\u59cb\u4eba\u52a0\u5165\u4e86\u4ed6\u4eec\u7684\u56e2\u961f\uff0c\u65b0\u7f51\u7ad9\u4e0a\u7ebf\u4e86\uff0cAirbnb&nbsp;<strong>\u4ece Y Combinator \u7b79\u96c6\u4e86 $20,000 \u7f8e\u5143\u3002<\/strong>&nbsp;\u521b\u59cb\u4eba\u5bf9\u81ea\u5df1\u7684\u4e8b\u4e1a\u5982\u6b64\u6295\u5165\uff0c\u4ed6\u4eec\u4e00\u5ea6\u6295\u8d44\u8d2d\u4e70\u4e86\u4e00\u53f0\u9ad8\u8d28\u91cf\u7684\u76f8\u673a\uff0c\u6328\u5bb6\u6328\u6237\u63a8\u9500\uff0c\u62cd\u51fa\u597d\u7684\u7167\u7247\uff0c\u5e76\u5c06\u5b83\u4eec\u6dfb\u52a0\u5230\u5217\u8868\u4e2d\u3002<\/p>\n\n\n\n<p><strong>\u8be5\u516c\u53f8\u82b1\u4e86\u4e24\u5e74\u65f6\u95f4\u624d\u6210\u4e3a\u4e00\u5bb6\u6210\u529f\u7684\u65c5\u6e38\u4f01\u4e1a\u5bb6\u3002\u00a0<\/strong>\u5230 2009 \u5e74\uff0c\u8be5\u7f51\u7ad9\u5df2\u62e5\u6709\u8d85\u8fc7\u00a0<strong>10,000 \u540d\u6ce8\u518c\u7528\u6237\u548c\u8d85\u8fc7 2,500 \u6761\u5217\u8868<\/strong>\u5982\u4eca\uff0cAirbnb \u62e5\u6709\u8d85\u8fc7 600 \u4e07\u4e2a\u623f\u6e90\u30011.5 \u4ebf\u7528\u6237\uff0c\u5e02\u503c\u8fbe $746.8 \u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Airbnb \u7684\u5546\u4e1a\u6a21\u5f0f\u53ca\u5176\u5982\u4f55\u6539\u53d8\u5ea6\u5047\u79df\u8d41\u884c\u4e1a<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-02-1024x1024.jpg\" alt=\"Airbnb Business Model\" class=\"wp-image-6585\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-02.jpg\"><\/a><\/p>\n\n\n\n<p>Airbnb \u7684\u5546\u4e1a\u6a21\u5f0f\u662f\u5168\u65b0\u7684\uff0c\u662f\u4e1a\u5185\u4ece\u672a\u89c1\u8fc7\u7684\u3002\u7531\u4e8e\u8fd9\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u65b0\u53c2\u4e0e\u8005\uff0c\u6574\u4e2a\u5ea6\u5047\u79df\u8d41\u884c\u4e1a\u90fd\u5fc5\u987b\u9002\u5e94\u3002\u4ee5\u4e0b\u662f Airbnb \u5bf9\u5ea6\u5047\u79df\u8d41\u884c\u4e1a\u5b9e\u65bd\u7684\u6700\u503c\u5f97\u6ce8\u610f\u7684\u6539\u53d8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u4eec\u73b0\u5728\u53ef\u4ee5\u83b7\u5f97\u66f4\u591a\u66ff\u4ee3\u4f4f\u5bbf<\/strong>&nbsp;\u2013 \u5ea6\u5047\u79df\u8d41\u4e1a\u52a1\u8fc7\u53bb\u53ea\u5173\u6ce8\u70ed\u95e8\u8857\u533a\u3002\u591a\u4e8f\u4e86 Airbnb\uff0c\u73b0\u5728\u7684\u9009\u62e9\u8303\u56f4\u5927\u5927\u6269\u5927\u3002\u4e0d\u559c\u6b22\u88ab\u56f0\u5728\u4e2d\u5fc3\u533a\u7684\u73b0\u4ee3\u65c5\u884c\u8005\u73b0\u5728\u53ef\u4ee5\u5728\u57ce\u5e02\u8857\u533a\u627e\u5230\u4f4f\u5bbf\uff1b<\/li>\n\n\n\n<li><strong>\u8bc4\u8bba\u975e\u5e38\u6709\u7528<\/strong>&nbsp;\u2013 \u8fc7\u53bb\uff0c\u5ea6\u5047\u79df\u8d41\u7f51\u7ad9\u63d0\u4f9b\u7684\u4fe1\u606f\u4e0d\u5982\u73b0\u5728\u591a\uff0c\u5c24\u5176\u662f\u5728\u53cd\u9988\u65b9\u9762\u3002Airbnb \u5e2e\u52a9\u63d0\u9ad8\u4e86\u53cd\u9988\u900f\u660e\u5ea6\uff0c\u4f7f\u8bbf\u5ba2\u80fd\u591f\u8f7b\u677e\u7559\u4e0b\u8bc4\u8bba\u5e76\u9605\u8bfb\u8bc4\u8bba\uff1b<\/li>\n\n\n\n<li><strong>\u4ea4\u6613\u66f4\u52a0\u5b89\u5168<\/strong>&nbsp;\u2013 \u5728 Airbnb \u51fa\u73b0\u4e4b\u524d\uff0c\u65c5\u884c\u8005\u5728\u652f\u4ed8\u201c\u627f\u8bfa\u4f4f\u5bbf\u201d\u7684\u8d39\u7528\u65f6\u5e76\u6ca1\u6709\u592a\u591a\u7684\u8212\u9002\u611f\u548c\u5b89\u5168\u611f\u3002\u5982\u4eca\uff0c\u8bb8\u591a\u5ea6\u5047\u79df\u8d41\u90fd\u91c7\u7528 Airbnb \u7684\u6a21\u5f0f\u2014\u2014\u670d\u52a1\u63d0\u4f9b\u5546\u4f1a\u4fdd\u7559\u6b3e\u9879\uff0c\u76f4\u5230\u4f4f\u5bbf\u7ed3\u675f\u3002\u53cc\u65b9\u90fd\u9700\u8981\u6ee1\u610f\u624d\u80fd\u53d1\u653e\u8d44\u91d1\uff1b<\/li>\n\n\n\n<li><strong>\u5bfb\u627e\u4f4f\u5bbf\u5730\u70b9\u5f88\u7b80\u5355<\/strong>&nbsp;\u2013 Airbnb \u8fd8\u8ba9\u5bfb\u627e\u51fa\u79df\u623f\u53d8\u5f97\u975e\u5e38\u7b80\u5355\u3002\u5176\u641c\u7d22\u529f\u80fd\u4e0e Booking.com \u7c7b\u4f3c\uff0c\u73b0\u5728\u5df2\u6210\u4e3a\u8be5\u884c\u4e1a\u7684\u6807\u51c6\uff1b<\/li>\n\n\n\n<li><strong>\u9ad8\u54c1\u8d28\u7684\u89c6\u89c9\u6548\u679c\u5fc5\u4e0d\u53ef\u5c11<\/strong>&nbsp;\u2013 \u6700\u540e\uff0c\u7531\u4e8e Airbnb \u7684\u5b58\u5728\uff0c\u9ad8\u8d28\u91cf\u7684\u7167\u7247\u5982\u4eca\u4e5f\u6210\u4e3a\u4e86\u6807\u51c6\uff0c\u5b83\u4ecd\u7136\u4e3a\u51b3\u5b9a\u5728\u5176\u5e73\u53f0\u4e0a\u5217\u51fa\u7684\u623f\u4ea7\u4e1a\u4e3b\u63d0\u4f9b\u4e13\u4e1a\u7684\u62cd\u6444\u670d\u52a1\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Airbnb \u5bf9\u65c5\u6e38\u4e1a\u5f71\u54cd\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>Airbnb\u5bf9\u65c5\u6e38\u4e1a\u7684\u5f71\u54cd\u76f8\u5f53\u5927\uff0c\u636e\u7814\u7a76\u62a5\u544a\u663e\u793a\uff0c\u8be5\u516c\u53f8\u5bfc\u81f4\u7f8e\u56fd\u5341\u5927\u9152\u5e97\u7684\u9884\u8ba2\u591c\u6570\u4e0b\u964d\u4e861.3%\uff0c\u8fd9\u5927\u81f4\u76f8\u5f53\u4e8e\u9152\u5e97\u6536\u5165\u635f\u5931\u4e861.5%\u3002\u00a0<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u5ba2\u4eba\u4e0d\u518d\u9700\u8981\u56e0\u4e3a\u623f\u95f4\u7a7a\u7f6e\u7387\u4f4e\u6216\u70ed\u95e8\u65e5\u671f\u7684\u4ef7\u683c\u9ad8\u800c\u6539\u53d8\u8ba1\u5212\uff0c\u8fd9\u5bf9\u6574\u4e2a\u65c5\u6e38\u4e1a\u6765\u8bf4\u90fd\u662f\u6709\u5229\u7684\u3002<\/p>\n\n\n\n<p>Airbnb \u521b\u4e1a\u5b66\u9662\u5e2e\u52a9 300 \u591a\u540d\u623f\u4e1c\u521b\u9020\u4e86\u66f4\u591a\u6536\u5165\uff0c\u4ece\u800c\u63a8\u52a8\u4e86\u5f53\u5730\u7ecf\u6d4e\u53d1\u5c55\u3002\u6700\u65b0\u62a5\u544a\u4e4b\u4e00\u6982\u8ff0\u4e86\u8be5\u54c1\u724c\u8fd8\u5e2e\u52a9\u4fc3\u8fdb\u4e86\u65c5\u6e38\u4e1a\u7684\u5305\u5bb9\u6027\u589e\u957f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study-2-tripadvisor\">\u6848\u4f8b\u7814\u7a762\uff1aTripAdvisor<\/h2>\n\n\n\n<p>\u4e0b\u4e00\u4e2a\u65c5\u6e38\u4f01\u4e1a\u5bb6\u7684\u4f8b\u5b50\u662f TripAdvisor\u2014\u2014\u4e00\u5bb6&nbsp;<strong>\u8bb8\u591a\u5bf9\u70b9\u8bc4\u3001\u4ef7\u683c\u6bd4\u8f83\u611f\u5174\u8da3\u7684\u65c5\u884c\u8005\u9996\u9009\u7684\u5e73\u53f0\uff0c\u4ee5\u53ca\u9884\u8ba2\u4f53\u9a8c\u7684\u4fbf\u6377\u65b9\u5f0f<\/strong>. \u60f3\u8c61\u4e00\u4e0b\u8c37\u6b4c\uff0c\u4f46\u5b83\u662f\u9488\u5bf9\u65c5\u6e38\u4e1a\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-03-1024x1024.jpg\" alt=\"Tripadvisor Case Study - History of Tripadvisor\" class=\"wp-image-6588\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-03.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TripAdvisor \u7684\u5386\u53f2\u6982\u8ff0\u4ee5\u53ca\u5b83\u5982\u4f55\u6210\u4e3a\u4e00\u5bb6\u6210\u529f\u7684\u65c5\u6e38\u4f01\u4e1a\u5bb6<\/strong><\/h3>\n\n\n\n<p>TripAdvisor \u6210\u7acb\u4e8e 2000 \u5e74\u3002\u5b83\u7684\u521b\u59cb\u4eba Stephen Kaufer \u548c Langley Steinert \u90fd\u662f\u54c8\u4f5b\u6bd5\u4e1a\u751f\u3002\u4ed6\u4eec\u60f3\u5efa\u7acb\u4e00\u4e2a<strong>&nbsp;\u4e2d\u592e\u65c5\u884c\u8d44\u6599\u5e93\uff0c\u5305\u62ec\u65c5\u6e38\u6307\u5357\u8bc4\u8bba<\/strong>\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48 TripAdvisor \u7684\u7b2c\u4e00\u4e2a\u7248\u672c\u66f4\u50cf\u662f\u4e00\u4e2a<strong>&nbsp;\u65c5\u884c\u76f8\u5173\u4ea7\u54c1\u548c\u7cbe\u9009\u8bc4\u8bba\u7684\u7b80\u5355\u805a\u5408\u5668\u3002<\/strong><\/p>\n\n\n\n<p>\u7136\u800c\uff0c2001 \u5e74\uff0c\u521b\u59cb\u4eba\u53d1\u73b0 TripAdvisor \u7528\u6237\u5bf9\u4e13\u5bb6\u8bc4\u8bba\u4e0d\u592a\u611f\u5174\u8da3&nbsp;<strong>\u6bd4\u4f17\u5305\u8bc4\u8bba<\/strong>\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u4ed6\u4eec\u51b3\u5b9a\u8f6c\u5411\u4f17\u5305\u8bc4\u8bba\u3002\u8be5\u516c\u53f8\u8fd8\u51b3\u5b9a&nbsp;<strong>\u5f00\u53d1\u65c5\u6e38\u5782\u76f4\u641c\u7d22\u5f15\u64ce<\/strong>.&nbsp;<strong>\u4ed6\u4eec\u901a\u8fc7\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\u6a21\u5f0f\u786e\u4fdd\u8d22\u52a1\u72b6\u51b5\u3002<\/strong><\/p>\n\n\n\n<p>\u8be5\u516c\u53f8\u6210\u529f\u5730\u5efa\u7acb\u4e86\u8be5\u9886\u57df\uff0c\u5e76\u53d6\u5f97\u4e86\u6700\u7ec8\u7684\u6210\u529f\u3002\u5728\u63a5\u4e0b\u6765\u7684\u4e09\u5e74\u91cc\uff0c\u00a0<strong>TripAdvisor \u7684\u6bcf\u6708\u72ec\u7acb\u8bbf\u5ba2\u6570\u91cf\u5df2\u8fbe\u5230\u60ca\u4eba\u7684 500 \u4e07\u3002\u00a0<\/strong>2004 \u5e74\uff0cExpedia \u91c7\u53d6\u884c\u52a8\uff0c\u4ee5 14.1 \u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86 TripAdvisor\u3002\u5230 2008 \u5e74\uff0c\u00a0<strong>TripAdvisor \u6bcf\u6708\u6709 2600 \u4e07\u72ec\u7acb\u8bbf\u5ba2<\/strong>2010\u5e74\uff0c\u5b83\u6b63\u5f0f\u6210\u4e3a\u5168\u7403\u6700\u5927\u7684\u65c5\u6e38\u7f51\u7ad9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TripAdvisor \u7684\u5546\u4e1a\u6a21\u5f0f\u53ca\u5176\u5982\u4f55\u5f7b\u5e95\u6539\u53d8\u5728\u7ebf\u65c5\u6e38\u89c4\u5212<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-04-1024x1024.jpg\" alt=\"Tripadvisor Business Model\" class=\"wp-image-6593\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-04.jpg\"><\/a><\/p>\n\n\n\n<p><strong>\u5782\u76f4\u641c\u7d22\u5f15\u64ce\u548c\u65c5\u884c\u8005\u8bc4\u8bba<\/strong>&nbsp;\u662f TripAdvisor \u5546\u4e1a\u6a21\u5f0f\u7684\u4e24\u5927\u6838\u5fc3\u652f\u67f1\u3002\u8be5\u516c\u53f8\u5c06\u8fd9\u4e24\u4e2a\u6982\u5ff5\u5f15\u5165\u5728\u7ebf\u65c5\u6e38\u9886\u57df\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u5728\u7ebf\u65c5\u6e38\u89c4\u5212\u2014\u2014\u5177\u4f53\u65b9\u6cd5\u5982\u4e0b\u3002&nbsp;<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u66f4\u559c\u6b22\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u00a0<strong>91% \u7684\u6d88\u8d39\u8005\u559c\u6b22\u5728\u8ba1\u5212\u65c5\u884c\u65f6\u6536\u5230\u4e2a\u6027\u5316\u5efa\u8bae\u3002<\/strong>\u00a0\u6709\u4e86\u8fd9\u4e2a\u65b0\u5e73\u53f0\uff0c\u6d88\u8d39\u8005\u7a81\u7136\u6709\u4e86\u4e00\u4e2a\u673a\u4f1a\u00a0<strong>\u4ee5\u5168\u65b0\u7684\u65b9\u5f0f\u7814\u7a76\u548c\u8ba1\u5212\u65c5\u884c\u00a0<\/strong>\u8fd9\u79cd\u65b9\u5f0f\u66f4\u6709\u5438\u5f15\u529b\uff0c\u66f4\u6709\u4fe1\u606f\u91cf\uff0c\u800c\u4e14\u76f8\u5f53\u76f4\u63a5\u3002\u00a0<\/p>\n\n\n\n<p>TripAdvisor \u5141\u8bb8\u4f1a\u5458<strong>&nbsp;\u81ea\u884c\u89c4\u5212\u884c\u7a0b\u6216\u4e0e\u670b\u53cb\u548c\u5bb6\u4eba\u5408\u4f5c\u51fa\u884c\u3002&nbsp;<\/strong>\u4ed6\u4eec\u53ef\u4ee5\u4ece\u5934\u5230\u5c3e\u521b\u5efa\u65c5\u884c\u8ba1\u5212\u5e76\u751f\u6210\u81ea\u5df1\u7684\u884c\u7a0b\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u4ed6\u4eec\u53ef\u4ee5&nbsp;<strong>\u5c06\u4ed6\u4eec\u7684\u8ba1\u5212\u4fdd\u5bc6\u6216\u53d1\u5e03\u4ee5\u4f9b\u5176\u4ed6\u6210\u5458\u5ba1\u67e5\u5e76\u7559\u4e0b\u4ed6\u4eec\u7684\u5efa\u8bae\u548c\u63a8\u8350\u3002<\/strong><\/p>\n\n\n\n<p>\u5728 TripAdvisor \u4e0a\u4e0e\u4eb2\u670b\u597d\u53cb\u8054\u7cfb\u7684\u4f1a\u5458\u8fd8\u53ef\u4ee5\u67e5\u770b\u4ed6\u4eec\u7684\u70b9\u8bc4\uff0c\u5e76\u8f7b\u677e\u53d1\u73b0\u4ed6\u4eec\u63a8\u8350\u7684\u5185\u5bb9\u3002\u8be5\u5e73\u53f0\u5f7b\u5e95\u6539\u53d8\u4e86<strong>\u00a0\u5728\u7ebf\u65c5\u884c\u89c4\u5212\u5c06\u6210\u4e3a\u4e00\u79cd\u793e\u4ea4\u4f53\u9a8c\u3002\u00a0<\/strong>\u5b83\u751a\u81f3\u5177\u6709\u4e00\u4e9b\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u529f\u80fd\uff0c\u4f8b\u5982\u201c\u559c\u6b22\u201d\uff0c\u201c\u5206\u4eab\u201d\u548c\u201c\u8f6c\u53d1\u201d\uff0c\u4ee5\u4fc3\u8fdb\u4f1a\u5458\u4e4b\u95f4\u7684\u534f\u4f5c\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TripAdvisor \u5bf9\u65c5\u6e38\u4e1a\u5f71\u54cd\u7684\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>\u8bc4\u4f30\u65c5\u6e38\u4f01\u4e1a\u5bb6\u5bf9\u65c5\u6e38\u548c\u9152\u5e97\u4e1a\u5f71\u54cd\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u53d1\u73b0\u4ed6\u4eec\u5bf9\u8fd9\u4e00\u7279\u5b9a\u7ecf\u6d4e\u7684\u5f71\u54cd\u3002\u4ee5\u4e0b\u662f TripAdvisor \u5bf9\u8fd9\u4e00\u5782\u76f4\u884c\u4e1a\u7684\u5f71\u54cd\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8fd9\u521b\u9020\u4e86\u66f4\u9ad8\u7684\u9700\u6c42<\/strong>\u00a0\u2013 \u6d88\u8d39\u8005\u559c\u6b22\u4e13\u4e1a\u4eba\u58eb\u548c\u5176\u4ed6\u65c5\u884c\u8005\u64b0\u5199\u7684\u8bc4\u8bba\u3002\u8be5\u5e73\u53f0\u6709\u52a9\u4e8e\u589e\u52a0\u65c5\u884c\u6b21\u6570\u548c\u5728\u65c5\u6e38\u76f8\u5173\u4ea7\u54c1\u4e0a\u7684\u652f\u51fa\u3002\u8bc4\u8bba\u8fd8\u5bf9\u9152\u5e97\u6bcf\u6b21\u5165\u4f4f\u7684\u5e73\u5747\u6d88\u8d39\u548c\u5165\u4f4f\u65f6\u95f4\u4ea7\u751f\u4e86\u79ef\u6781\u5f71\u54cd\uff1b\u00a0<\/li>\n\n\n\n<li><strong>\u5b83\u5e2e\u52a9\u65c5\u6e38\u4f01\u4e1a\u4e86\u89e3\u5728\u7ebf\u8425\u9500\u7684\u4ef7\u503c\u00a0<\/strong>\u2013<strong>\u00a0<\/strong>\u968f\u7740\u4e92\u8054\u7f51\u7684\u4e0d\u65ad\u6269\u5f20\uff0c\u5728\u7ebf\u8425\u9500\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\u3002TripAdvisor \u5e2e\u52a9\u65c5\u6e38\u516c\u53f8\u771f\u6b63\u7406\u89e3\u4e86\u5438\u5f15\u4f18\u8d28\u76ee\u6807\u6d41\u91cf\u7684\u4ef7\u503c\u3002\u5176\u8d5e\u52a9\u5e7f\u544a\u4f4d\u5e73\u53f0\u4f7f\u516c\u53f8\u80fd\u591f\u770b\u5230\u4f4d\u7f6e\u6070\u5f53\u7684\u76f8\u5173\u5e7f\u544a\u7684\u529b\u91cf\uff1b<\/li>\n\n\n\n<li><strong>\u4f7f\u7ebf\u4e0a\u58f0\u8a89\u4e0e\u7ebf\u4e0b\u58f0\u8a89\u5e73\u7b49<\/strong>\u00a0\u2013 \u4ee5\u524d\uff0cTripAdvisor \u65c5\u6e38\u54c1\u724c\u53ea\u5173\u5fc3\u7ef4\u62a4\u7ebf\u4e0b\u58f0\u8a89\u3002\u7136\u800c\uff0cTripAdvisor \u8ba9\u6240\u6709\u65c5\u884c\u8005\u90fd\u80fd\u5728\u7f51\u4e0a\u53d1\u58f0\u3002\u7a81\u7136\u4e4b\u95f4\uff0c\u65c5\u6e38\u516c\u53f8\u5fc5\u987b\u5173\u6ce8\u5ba2\u6237\u5728\u7f51\u4e0a\u8bf4\u7684\u8bdd\uff0c\u627f\u8ba4\u95ee\u9898\uff0c\u5e76\u627e\u5230\u89e3\u51b3\u65b9\u6848\uff0c\u8ba9\u4eba\u4eec\u56de\u5934\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"case-study-3-getyourguide\">\u6848\u4f8b\u7814\u7a763\uff1aGetYourGuide<\/h2>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5b66\u4e60\u7684\u7b2c\u4e09\u4e2a\u65c5\u6e38\u4f01\u4e1a\u5bb6\u793a\u4f8b\u662f GetYourGuide\u2014\u2014\u4e16\u754c\u9886\u5148\u7684\u5728\u7ebf\u65c5\u884c\u793e\u548c\u5e02\u573a\uff0c\u4e13\u95e8\u63d0\u4f9b\u77ed\u9014\u65c5\u884c\u548c\u5bfc\u6e38\u670d\u52a1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-05-1024x1024.jpg\" alt=\"GetYourGuide Case Study - History of GetYourGuide\" class=\"wp-image-6595\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-05.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GetYourGuide \u7684\u5386\u53f2\u4ee5\u53ca\u5b83\u5982\u4f55\u6210\u4e3a\u6210\u529f\u7684\u65c5\u6e38\u4f01\u4e1a\u5bb6<\/strong><\/h3>\n\n\n\n<p>2007 \u5e74\uff0cGetYourGuide \u53ea\u662f Johannes Reck \u548c Tao Tao \u60f3\u51fa\u7684\u4e00\u4e2a\u7edd\u5999\u5546\u4e1a\u521b\u610f\u3002\u5b83\u6e90\u81ea\u4ed6\u4eec\u4f5c\u4e3a\u6e38\u5ba2\u7684\u4eb2\u8eab\u7ecf\u5386\u3002&nbsp;<strong>\u5728\u5916\u56fd\u548c\u57ce\u5e02\u51fa\u884c\u56f0\u96be<\/strong>\u3002\u6838\u5fc3\u7406\u5ff5\u662f\u521b\u5efa\u4e00\u4e2a\u5728\u7ebf\u5e73\u53f0\uff0c\u5c06\u4e1a\u4f59\u5bfc\u6e38\u4e0e\u6e38\u5ba2\u8054\u7cfb\u8d77\u6765\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u4eb2\u621a\u548c\u7236\u6bcd\u7684\u5e2e\u52a9\u4e0b\uff0c\u7ea6\u7ff0\u5185\u65af\u00b7\u96f7\u514b\u548c\u9676\u9676&nbsp;<strong>\u4e8e 2009 \u5e74\u63a8\u51fa\u4e86 GetYourGuide\u3002&nbsp;<\/strong>\u7f8e\u56fd\u6295\u8d44\u8005\u89c9\u5f97\u4ed6\u4eec\u7684\u60f3\u6cd5\u5f88\u6709\u8da3\uff0c\u51b3\u5b9a\u6295\u8d44\u3002\u516c\u53f8\u771f\u6b63\u7684\u589e\u957f&nbsp;<strong>\u7ee7 A \u8f6e\u878d\u8d44 $14 \u767e\u4e07\u540e<\/strong>. \u521b\u59cb\u4eba\u5229\u7528\u8fd9\u7b14\u94b1\u521b\u529e\u4e86&nbsp;<strong>Android \u548c iOS \u5e94\u7528\u7a0b\u5e8f<\/strong>\u3002\u5b83\u5e2e\u52a9\u4ed6\u4eec\u5411\u90a3\u4e9b\u559c\u6b22\u79fb\u52a8\u5e73\u53f0\u800c\u975e\u684c\u9762\u5e73\u53f0\u7684\u6d88\u8d39\u8005\u548c\u5bfc\u6e38\u63d0\u4f9b\u670d\u52a1\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u5728\u83b7\u5f97$7500\u4e07D\u8f6e\u878d\u8d44\u540e\uff0c\u516c\u53f8\u6210\u529f\u6253\u5165\u4e9a\u6d32\u548c\u7f8e\u56fd\u5e02\u573a\uff0c\u00a0<\/strong>\u8fd9\u4f7f\u5f97\u5b83\u80fd\u591f\u7ee7\u7eed\u53d6\u5f97\u6210\u529f\u3002\u8be5\u516c\u53f8\u6210\u4e3a\u884c\u4e1a\u9886\u5bfc\u8005\uff0c\u83b7\u5f97\u4e86\u00a0<strong>$\u83b7\u5f97\u8f6f\u94f6\u96c6\u56e24.84\u4ebf\u7f8e\u5143\u6295\u8d44\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GetYourGuide \u7684\u5546\u4e1a\u6a21\u5f0f\u53ca\u5176\u5bf9\u65c5\u6e38\u548c\u6d3b\u52a8\u884c\u4e1a\u7684\u98a0\u8986<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-06-1024x1024.jpg\" alt=\"GetYourGuide Business Model\" class=\"wp-image-6597\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-06.jpg\"><\/a><\/p>\n\n\n\n<p>GetYourGuide \u5438\u5f15\u7f8e\u56fd\u6295\u8d44\u8005\u5173\u6ce8\u7684\u539f\u56e0\u4e4b\u4e00\u662f&nbsp;<strong>\u7f3a\u4e4f\u7ade\u4e89<\/strong>\u3002\u77a7\uff0cGetYourGuide \u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u5168\u65b0\u7684\u4f53\u9a8c\u3002\u4ee5\u4e0b\u662f\u5176\u72ec\u7279\u7684\u5546\u4e1a\u6a21\u5f0f\u5982\u4f55\u98a0\u8986\u65c5\u6e38\u548c\u6d3b\u52a8\u884c\u4e1a\u7684\u8303\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5bf9\u6d88\u8d39\u8005\u5b8c\u5168\u514d\u8d39<\/strong>&nbsp;\u2013<strong>&nbsp;<\/strong>GetYourGuide 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\u4e3a\u5bfc\u6e38\u521b\u5efa\u4e86\u4e00\u4e2a\u793e\u4ea4\u7f51\u7edc\uff0c\u5e76\u5c06\u4ed6\u4eec\u4e0e\u6f5c\u5728\u4e70\u5bb6\u8054\u7cfb\u8d77\u6765\u3002\u5982\u4eca\uff0c\u8be5\u516c\u53f8\u5728\u00a0<strong>\u4e1a\u52a1\u904d\u53ca 14 \u4e2a\u56fd\u5bb6\uff0c\u5458\u5de5\u8d85\u8fc7 550 \u4eba<\/strong>. \u5728\u8fc7\u53bb 12 \u5e74\u91cc\uff0c\u5e02\u573a\u00a0<strong>\u552e\u51fa\u8d85\u8fc74500\u4e07\u5f20\u6e38\u89c8\u548c\u65c5\u884c\u95e8\u7968\u3002\u00a0<\/strong>\u5b83\u6d88\u9664\u4e86\u5728\u7279\u5b9a\u57ce\u5e02\u548c\u793e\u533a\u5bfb\u627e\u5c0f\u4f17\u65c5\u6e38\u7684\u538b\u529b\u548c\u9ebb\u70e6\uff0c\u4ece\u800c\u4f7f\u65c5\u884c\u53d8\u5f97\u66f4\u52a0\u6d41\u884c\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0cGetYourGuide\u00a0<strong>\u4e3a\u5c0f\u578b\u4f9b\u5e94\u5546\u63d0\u4f9b\u4e86\u516c\u5e73\u7684\u7ade\u4e89\u73af\u5883\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e0e\u90a3\u4e9b\u5728\u591a\u4e2a\u6e20\u9053\u4e0a\u82b1\u8d39\u6570\u767e\u4e07\u7f8e\u5143\u8fdb\u884c\u8425\u9500\u548c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u7684\u54c1\u724c\u7ade\u4e89\u3002\u00a0<\/strong>\u8be5\u5e02\u573a\u53ea\u662f\u6d88\u9664\u4e86\u4e2d\u5c0f\u578b\u4f9b\u5e94\u5546\u7684\u524d\u671f\u8425\u9500\u6210\u672c\u3002\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">\u7ed3\u8bed<\/h2>\n\n\n\n<p>\u8fd9\u4e09\u4e2a\u65c5\u6e38\u521b\u4e1a\u8005\u7684\u4f8b\u5b50\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e86\u89e3\u5728\u65c5\u6e38\u884c\u4e1a\u6210\u529f\u521b\u4e1a\u9700\u8981\u4ec0\u4e48\u3002\u867d\u7136\u8fd9\u4e09\u4e2a\u521b\u4e1a\u751f\u6001\u7cfb\u7edf\u6a21\u578b\u5404\u6709\u7279\u8272\uff0c&nbsp;<strong>\u5b83\u4eec\u90fd\u6709\u4e00\u4e2a\u5171\u540c\u70b9\u2014\u2014\u90fd\u4ee5\u521b\u65b0\u7684\u65b9\u5f0f\u6ee1\u8db3\u7279\u5b9a\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-07-1024x1024.jpg\" alt=\"Tourism Entrepreneur Examples Conclusion\" class=\"wp-image-6599\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Mize_Imgs-07.jpg\"><\/a><\/p>\n\n\n\n<p>Airbnb 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