{"id":15296,"date":"2025-02-16T07:17:00","date_gmt":"2025-02-16T07:17:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15296"},"modified":"2025-12-12T03:56:53","modified_gmt":"2025-12-12T03:56:53","slug":"your-ultimate-guide-to-personalization-in-travel-industry","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/cn\/your-ultimate-guide-to-personalization-in-travel-industry\/","title":{"rendered":"\u65c5\u6e38\u884c\u4e1a\u4e2a\u6027\u5316\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"<p>\u8fc7\u53bb\u51e0\u5e74\u91cc\uff0c&nbsp;<strong>\u4e2a\u6027\u5316\u8fd9\u4e00\u6982\u5ff5\u5df2\u6210\u4e3a\u5404\u884c\u5404\u4e1a\u7684\u6838\u5fc3\u8303\u5f0f\u3002<\/strong>\u8fd9\u662f\u65c5\u6e38\u4e1a\u53d1\u5c55\u8d8b\u52bf\u4e2d\u6301\u7eed\u5907\u53d7\u5173\u6ce8\u7684\u8bdd\u9898\u4e4b\u4e00\u3002&nbsp;<strong>\u4e13\u5bb6\u4eec\u5e74\u590d\u4e00\u5e74\u5730\u5f3a\u8c03\u8fd9\u4e00\u70b9\u3002&nbsp;<\/strong>\u4f46\u8fd9\u7a76\u7adf\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-personalization-in-travel\">\u65c5\u6e38\u4e2a\u6027\u5316\u662f\u4ec0\u4e48\uff1f<\/h2>\n\n\n\n<p>\u65c5\u6e38\u884c\u4e1a\u7684\u4e2a\u6027\u5316\u662f\u6307\u751f\u6210\u63a8\u5e7f\u5185\u5bb9\u7684\u505a\u6cd5\uff0c\u5305\u62ec&nbsp;<strong>\u6839\u636e\u4e2a\u4eba\u60c5\u51b5\u63d0\u4f9b\u8425\u9500\u4fe1\u606f\u3001\u5efa\u8bae\u3001\u65c5\u6e38\u4ea7\u54c1\u3001\u4f4f\u5bbf\u548c\u884c\u7a0b\u5b89\u6392\u3002<\/strong><\/p>\n\n\n\n<p>\u5b83\u4f7f\u5728\u7ebf\u65c5\u884c\u793e\u548c\u65c5\u884c\u4ee3\u7406\u5546\u80fd\u591f&nbsp;<strong>\u4e0e\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u66f4\u4e2a\u6027\u5316\u7684\u6c9f\u901a<\/strong>\u5728\u65c5\u6e38\u884c\u4e1a\uff0c\u9075\u5faa\u6700\u4f73\u4e2a\u6027\u5316\u7b56\u7565\u81f3\u5173\u91cd\u8981\uff0c\u4e0d\u4ec5\u56e0\u4e3a\u7ade\u4e89\u5bf9\u624b\u5df2\u7ecf\u5728\u8fd9\u6837\u505a\uff0c\u800c\u4e14\u8fd8\u56e0\u4e3a\u5b83\u80fd\u5e2e\u52a9\u4f60\u5efa\u7acb\u66f4\u9ad8\u5c42\u6b21\u7684\u5ba2\u6237\u5173\u7cfb\uff0c\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u5e76\u589e\u52a0\u6240\u6709\u6e20\u9053\u7684\u6536\u5165\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u51e0\u4e4e\u00a0<strong>90% \u7684\u65c5\u884c\u8005\u9009\u62e9\u90a3\u4e9b\u63d0\u4f9b\u4e2a\u6027\u5316\u63a8\u8350\u7684\u65c5\u884c\u54c1\u724c\uff0c\u800c\u4e0d\u662f\u90a3\u4e9b\u4e0d\u63d0\u4f9b\u4e2a\u6027\u5316\u63a8\u8350\u7684\u65c5\u884c\u54c1\u724c\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/03\/personalization-appealing.png\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/03\/personalization-appealing-1024x283.png\" alt=\"90% of travelers prefer travel personalization\" class=\"wp-image-6440\"\/><\/a><\/figure>\n\n\n\n<p>\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u65c5\u6e38\u884c\u4e1a\u4e2a\u6027\u5316\u65b9\u9762\u7684\u4fe1\u606f\uff0c&nbsp;<strong>\u4ee5\u4e0b\u662f\u6240\u6709\u5173\u952e\u4fe1\u606f&nbsp;<\/strong>\u4ece\u4e2a\u6027\u5316\u7c7b\u578b\u53ca\u5176\u5b9e\u73b0\u65b9\u5f0f\uff0c\u5230\u73b0\u5b9e\u4e16\u754c\u7684\u6848\u4f8b\u7814\u7a76\u3001\u6311\u6218\u548c\u98ce\u9669\uff0c\u5185\u5bb9\u6db5\u76d6\u5e7f\u6cdb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ii-overview-of-personalization-in-the-travel-industry\">\u4e8c\u3001\u65c5\u6e38\u4e1a\u4e2a\u6027\u5316\u6982\u8ff0<\/h2>\n\n\n\n<p>\u7531\u4e8e\u65c5\u6e38\u4e1a\u6db5\u76d6\u4e86\u9152\u5e97\u4e1a\u548c\u6b3e\u5f85\u4e1a\uff0c\u56e0\u6b64\u5fc5\u987b\u5c06\u4e2a\u6027\u5316\u89c6\u4e3a\u4e00\u4e2a\u80fd\u591f\u60e0\u53ca\u8be5\u9886\u57df\u6240\u6709\u53c2\u4e0e\u8005\u7684\u6982\u5ff5\u3002\u9152\u5e97\u4e1a\u5219\u53ea\u5173\u6ce8\u2026\u2026<strong>&nbsp;\u63d0\u4f9b\u5ba2\u623f\u4f4f\u5bbf\u53ca\u76f8\u5173\u670d\u52a1\u3002<\/strong>&nbsp;\u53e6\u4e00\u65b9\u9762\uff0c\u9152\u5e97\u4e1a\u5219\u5bf9\u6b64\u611f\u5230\u62c5\u5fe7\u3002<strong>&nbsp;\u66f4\u5e7f\u4e49\u4e0a\u7684\u4f11\u95f2<\/strong>\u4e2a\u6027\u5316\u670d\u52a1\u53ef\u4ee5\u6db5\u76d6\u8fd9\u4e24\u4e2a\u7ec6\u5206\u9886\u57df\u7684\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u5168\u9762\u4e86\u89e3\u4e2a\u6027\u5316\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u2026\u2026\u00a0<strong>\u4e86\u89e3\u5b83\u7684\u4e0d\u540c\u7c7b\u578b\u3002<\/strong>\u00a0\u6bd5\u7adf\uff0c\u00a0<strong>\u5230 2030 \u5e74\uff0c\u4e2a\u6027\u5316\u65c5\u6e38\u5e02\u573a\u89c4\u6a21\u5fc5\u5c06\u8fbe\u5230 $4473 \u4ebf\u7f8e\u5143\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/03\/447-billion-363x1024.png\" alt=\"personalization travel market in 2030\" class=\"wp-image-6442\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/03\/447-billion.png\"><\/a><\/p>\n\n\n\n<p>\u4e2a\u6027\u5316\u670d\u52a1\u5206\u4e3a\u884c\u524d\u3001\u76ee\u7684\u5730\u548c\u884c\u540e\u4e09\u4e2a\u9636\u6bb5\u3002\u8ba9\u6211\u4eec\u6765\u770b\u770b\u6bcf\u79cd\u9636\u6bb5\u7684\u5177\u4f53\u5185\u5bb9\u4ee5\u53ca\u5b83\u4eec\u5404\u81ea\u91c7\u7528\u7684\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/03\/33-destination-298x300.png\" alt=\"types of travel personalization\" class=\"wp-image-6438\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/03\/33-destination.png\"><\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u65c5\u884c\u4e2d\u7684\u4e2a\u6027\u5316\u7c7b\u578b<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">\u65c5\u884c\u524d\u4e2a\u6027\u5316<\/h4>\n\n\n\n<p>\u987e\u540d\u601d\u4e49\uff0c\u884c\u524d\u4e2a\u6027\u5316\u670d\u52a1\u6db5\u76d6\u4e86\u591a\u79cd\u4ee5\u4e2a\u6027\u5316\u65b9\u5f0f\u89e6\u8fbe\u76ee\u6807\u5ba2\u6237\u5e76\u5411\u5176\u4f20\u9012\u4fe1\u606f\u7684\u65b9\u6cd5\u3002\u5176\u4e3b\u8981\u76ee\u7684\u662f\uff1a&nbsp;<strong>\u751f\u6210\u9ad8\u8d28\u91cf\u7684\u9500\u552e\u7ebf\u7d22\uff0c\u5e76\u5c06\u4ed6\u4eec\u63a8\u8fdb\u5230\u8425\u9500\u6f0f\u6597\u4e2d\u3002&nbsp;<\/strong>\u8fd9\u79cd\u4e2a\u6027\u5316\u670d\u52a1\u662f\u73b0\u4ee3\u65c5\u6e38\u8425\u9500\u7684\u57fa\u77f3\u3002&nbsp;<\/p>\n\n\n\n<p>\u65c5\u884c\u524d\u4e2a\u6027\u5316\u53ef\u4ee5\u8d2f\u7a7f\u6240\u6709\u8425\u9500\u6e20\u9053\u3002\u4e00\u4e9b\u6700\u5e38\u89c1\u7684\u6700\u4f73\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u5b9e\u8df5\u5305\u62ec\uff1a\u00a0<strong>\u7cbe\u51c6\u7684\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u6d3b\u52a8\u3001\u6309\u70b9\u51fb\u4ed8\u8d39 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class=\"wp-block-heading\">\u65c5\u884c\u540e\u4e2a\u6027\u5316<\/h4>\n\n\n\n<p>\u65c5\u884c\u540e\u7684\u4e2a\u6027\u5316\u670d\u52a1\u5b8c\u5584\u4e86\u201c\u5168\u7a0b\u65c5\u7a0b\u201d\u7684\u62fc\u56fe\u3002\u5b83\u4f7f\u54c1\u724c\u80fd\u591f\u00a0<strong>\u5438\u5f15\u4e86 63% 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24\/7\/365 \u63d0\u4f9b\u670d\u52a1\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u5e2e\u52a9\u65c5\u884c\u8005\u83b7\u5f97\u4e2a\u6027\u5316\u4f18\u60e0\uff0c\u8fd8\u53ef\u4ee5\u6839\u636e\u9700\u8981\u63d0\u4f9b\u5feb\u6377\u670d\u52a1\uff1b<\/li>\n\n\n\n<li><strong>\u5e2e\u52a9\u65c5\u884c\u8005\u66f4\u597d\u5730\u89c4\u5212\u884c\u7a0b\u3002<\/strong>&nbsp;\u4e2a\u6027\u5316\u670d\u52a1\u8fd8\u80fd\u5e2e\u52a9\u65c5\u884c\u8005\u66f4\u597d\u5730\u89c4\u5212\u884c\u7a0b\u3002\u4e2a\u6027\u5316\u65b9\u6848\u4e0d\u4ec5\u5305\u542b\u91cf\u8eab\u5b9a\u5236\u7684\u65c5\u884c\u4f53\u9a8c\u4ef7\u683c\uff0c\u8fd8\u5305\u62ec\u4ea4\u901a\u3001\u4f4f\u5bbf\u548c\u6d3b\u52a8\u7b49\u6240\u6709\u7ec6\u8282\u3002\u8fd9\u4e9b\u4fe1\u606f\u80fd\u5e2e\u52a9\u65c5\u884c\u8005\u66f4\u597d\u5730\u89c4\u5212\u884c\u7a0b\uff0c\u51cf\u5c11\u7126\u8651\uff0c\u4eab\u53d7\u9ad8\u8d28\u91cf\u7684\u65c5\u884c\u65f6\u5149\u3002<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>\u4e2a\u6027\u5316\u5bf9\u65c5\u884c\u516c\u53f8\u7684\u76ca\u5904<\/li>\n<\/ol>\n\n\n\n<p>\u5bf9\u4e8e\u65c5\u6e38\u516c\u53f8\u800c\u8a00\uff0c\u4e2a\u6027\u5316\u670d\u52a1\u540c\u6837\u5927\u6709\u88e8\u76ca\u3002\u5728\u4f17\u591a\u597d\u5904\u4e2d\uff0c\u4ee5\u4e0b\u4e09\u70b9\u5c24\u4e3a\u503c\u5f97\u5173\u6ce8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7ade\u4e89\u4f18\u52bf<\/strong>&nbsp;\u65e0\u8bba\u60a8\u7684\u76ee\u6807\u65c5\u6e38\u89c4\u6a21\u6709\u591a\u5927\uff0c\u60a8\u90fd\u53ef\u80fd\u9762\u4e34\u81f3\u5c11\u51e0\u4e2a\u7ade\u4e89\u5bf9\u624b\u3002\u4e2a\u6027\u5316\u670d\u52a1\u53ef\u4ee5\u5e2e\u52a9\u60a8\u83b7\u5f97\u4f18\u52bf\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u65c5\u884c\u4f53\u9a8c\u548c\u5b8c\u5168\u5b9a\u5236\u7684\u5957\u9910\uff1b<\/li>\n\n\n\n<li><strong>\u9500\u552e\u989d\u589e\u957f<\/strong>&nbsp;\u2013 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class=\"wp-block-list\">\n<li>\u5ba2\u6237\u6570\u636e\u7684\u4f7f\u7528<\/li>\n<\/ol>\n\n\n\n<p>\u7531\u4e8e\u6211\u4eec\u751f\u6d3b\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u6240\u6709\u65c5\u884c\u8005\u90fd\u4f1a\u4ea7\u751f<strong>&nbsp;\u65c5\u884c\u5404\u4e2a\u9636\u6bb5\u90fd\u4f1a\u4ea7\u751f\u5927\u91cf\u6570\u636e\u3002<\/strong>&nbsp;\u4ed6\u4eec\u4f1a\u4f7f\u7528\u7279\u5b9a\u7684\u641c\u7d22\u8bcd\u8fdb\u884c\u641c\u7d22\u5f15\u64ce\u641c\u7d22\uff0c\u70b9\u51fb\u7f51\u7ad9\u4e0a\u7684\u7279\u5b9a\u94fe\u63a5\u548c\u56fe\u7247\uff0c\u8bbf\u95ee\u793e\u4ea4\u5a92\u4f53\u4e2a\u4eba\u8d44\u6599\uff0c\u70b9\u8d5e\u5185\u5bb9\uff0c\u53d1\u8868\u8bc4\u8bba\uff0c\u5e76\u64b0\u5199\u5ba2\u6237\u8bc4\u4ef7\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u60a8\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf (CRM) \u4e2d\u4e5f\u5305\u542b\u6570\u636e\u3002CRM 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start=\"2\" class=\"wp-block-list\">\n<li>\u4e2a\u6027\u5316\u6280\u672f\u548c\u5de5\u5177<\/li>\n<\/ol>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5982\u679c\u60a8\u51b3\u5b9a\u5728\u60a8\u7684\u5728\u7ebf\u65c5\u884c\u793e\u6216\u65c5\u884c\u4ee3\u7406\u673a\u6784\u4e2d\u5b9e\u65bd\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u60a8\u5c06\u53ef\u4ee5\u4f7f\u7528\u54ea\u4e9b\u6280\u672f\u548c\u5de5\u5177\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60<\/h4>\n\n\n\n<p>\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd (AI) \u548c\u673a\u5668\u5b66\u4e60 (ML) 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