{"id":15288,"date":"2024-11-13T07:01:00","date_gmt":"2024-11-13T07:01:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15288"},"modified":"2024-07-23T08:34:33","modified_gmt":"2024-07-23T08:34:33","slug":"this-is-the-way-to-create-memorable-customer-journeys-in-travel-and-tourism","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/cn\/this-is-the-way-to-create-memorable-customer-journeys-in-travel-and-tourism\/","title":{"rendered":"\u8fd9\u662f\u5728\u65c5\u884c\u548c\u65c5\u6e38\u4e1a\u4e2d\u521b\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u5ba2\u6237\u65c5\u7a0b\u7684\u65b9\u6cd5"},"content":{"rendered":"<p>\u65c5\u6e38\u4e1a\u7684\u7ade\u4e89\u65e5\u76ca\u6fc0\u70c8\uff0c&nbsp;<strong>\u987e\u5ba2\u671f\u5f85\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u96be\u5fd8\u7684\u4f53\u9a8c<\/strong>&nbsp;\u65c5\u884c\u4e2d\u3002\u968f\u7740\u79d1\u6280\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u5174\u8d77\uff0c\u65c5\u884c\u8005\u6bd4\u4ee5\u524d\u80fd\u83b7\u5f97\u66f4\u591a\u7684\u4fe1\u606f\u548c\u66f4\u5e7f\u6cdb\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p>\u65c5\u7a0b\u5730\u56fe\u4e3a\u65c5\u884c\u793e\u63d0\u4f9b\u4e86\u4e00\u79cd\u65b9\u6cd5\u00a0<strong>\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u65c5\u884c\u4f53\u9a8c\u3002\u00a0<\/strong>\u8fd9\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e3b\u52a8\u8bbe\u8ba1\u6ee1\u8db3\u5176\u9700\u6c42\u7684\u670d\u52a1\u5e76\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7559\u4e0b\u79ef\u6781\u800c\u6301\u4e45\u7684\u5370\u8c61\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u66f4\u6df1\u5165\u5730\u63a2\u8ba8\u8fd9\u4e00\u65c5\u7a0b\u7684\u4e0d\u540c\u9636\u6bb5\u3002\u6211\u4eec\u8fd8\u5c06\u8ba8\u8bba\u4f01\u4e1a\u5982\u4f55\u5229\u7528\u8fd9\u79cd\u65b9\u6cd5\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n<h2 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href=\"https:\/\/mize.tech\/wp-content\/uploads\/2024\/01\/Customer-Journey-on-tourism-03.jpg\"><\/a><\/p>\n\n\n\n<p>\u5ba2\u6237\u65c5\u7a0b\u56fe\u662f\u00a0<strong>\u5728\u65c5\u884c\u6216\u65c5\u6e38\u7ec4\u7ec7\u5185\u8bbe\u8ba1\u5ba2\u6237\u4f53\u9a8c\u7684\u8fc7\u7a0b<\/strong>\u3002\u6b64\u8fc7\u7a0b\u8bf4\u660e\u4e86\u5ba2\u6237\u5728\u4f7f\u7528\u60a8\u7684\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u7ecf\u5386\u7684\u5404\u4e2a\u9636\u6bb5\u3002<\/p>\n\n\n\n<p>\u670d\u52a1\u8bbe\u8ba1\u662f\u4e00\u79cd\u8bbe\u8ba1\u670d\u52a1\u7684\u65b9\u6cd5\uff0c<strong>&nbsp;\u4ee5\u5ba2\u6237\u9700\u6c42\u4e3a\u6838\u5fc3<\/strong>\u3002\u8fd9\u79cd\u65b9\u6cd5\u8ba9\u65c5\u6e38\u516c\u53f8\u80fd\u591f\u8003\u8651\u5ba2\u6237\u65c5\u7a0b\u7684\u65b9\u65b9\u9762\u9762\uff0c\u4ece\u6700\u521d\u7684\u63a5\u89e6\u70b9\u5230\u7ed3\u675f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"customer-journey-mapping-in-tourism\"><strong>\u65c5\u6e38\u4e1a\u4e2d\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6237\u7684\u65c5\u884c\u6d41\u7a0b<strong>&nbsp;\u53ef\u80fd\u5f88\u590d\u6742\u4e14\u591a\u9762<\/strong>&nbsp;\u56e0\u4e3a\u5b83\u6d89\u53ca\u901a\u8fc7\u591a\u4e2a\u63a5\u89e6\u70b9\u4e0e\u5404\u79cd\u670d\u52a1\u63d0\u4f9b\u5546\u8fdb\u884c\u4e92\u52a8\uff0c\u4f8b\u5982\u822a\u7a7a\u516c\u53f8\u3001\u9152\u5e97\u548c\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>Zendesk \u8fdb\u884c\u4e86\u5ba2\u6237\u4f53\u9a8c\u8d8b\u52bf\u62a5\u544a\uff0c\u53d1\u73b0\u00a0<strong><em>\u201c61% 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id=\"what-is-the-typical-customer-journey-in-the-travel-industry\"><strong>\u65c5\u6e38\u884c\u4e1a\u7684\u5178\u578b\u5ba2\u6237\u65c5\u7a0b\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/strong><\/h2>\n\n\n\n<p>\u65c5\u6e38\u884c\u4e1a\u7684\u5178\u578b\u5ba2\u6237\u65c5\u7a0b\u53ef\u4ee5\u662f&nbsp;<strong>\u5206\u4e3a\u4e09\u4e2a\u4e3b\u8981\u9636\u6bb5<\/strong>\uff1a\u65c5\u884c\u524d\u7684\u8ba1\u5212\u548c\u7814\u7a76\u3001\u65c5\u884c\u548c\u73b0\u573a\u4f53\u9a8c\u3001\u4ee5\u53ca\u65c5\u884c\u540e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u884c\u524d\u89c4\u5212\u548c\u7814\u7a76<\/strong><\/h3>\n\n\n\n<p>\u51fa\u884c\u524d&nbsp;<strong>\u89c4\u5212\u548c\u7814\u7a76\u9636\u6bb5<\/strong>&nbsp;\u5bf9\u4e8e\u65c5\u884c\u8005\u6765\u8bf4\uff0c\u51b3\u5b9a\u76ee\u7684\u5730\u3001\u89c4\u5212\u884c\u7a0b\u548c\u9884\u8ba2\u65c5\u884c\u5b89\u6392\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. 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class=\"wp-block-heading\"><strong>2. \u884c\u7a0b\u89c4\u5212\u53ca\u7814\u7a76<\/strong><\/h4>\n\n\n\n<p>\u4e0b\u4e00\u6b65\u662f\u7814\u7a76\u548c\u89c4\u5212\u884c\u7a0b\u3002\u4ece\u4ed6\u4eec\u60f3\u53c2\u89c2\u7684\u666f\u70b9\u7c7b\u578b\u5230\u4ed6\u4eec\u60f3\u505a\u7684\u6d3b\u52a8\uff0c\u65c5\u884c\u8005\u9700\u8981\u6709\u8db3\u591f\u7684<strong>&nbsp;\u4fe1\u606f\u4ee5\u4fbf\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p>\u65c5\u6e38\u516c\u53f8\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u8be6\u7ec6\u7684\u65c5\u6e38\u6307\u5357\u3001\u5206\u4eab\u7528\u6237\u8bc4\u8bba\u548c\u7ecf\u9a8c\u6216\u901a\u8fc7\u5ba2\u6237\u652f\u6301\u56e2\u961f\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5efa\u8bae\u6765\u63d0\u4f9b\u6709\u7528\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u6839\u636e Tripadvisor \u7684\u8bc4\u4ef7\uff0c\u00a0<em>\u201c<\/em><strong><em>34% 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class=\"wp-block-heading\"><strong>3. \u91cd\u590d\u9884\u8ba2\u548c\u63a8\u8350<\/strong><\/h4>\n\n\n\n<p>\u4e3a\u4e86\u63d0\u9ad8\u9500\u91cf\u548c\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u91cd\u8981\u7684\u662f&nbsp;<strong>\u65c5\u884c\u7ed3\u675f\u540e\u4e0e\u987e\u5ba2\u4fdd\u6301\u8054\u7cfb<\/strong>&nbsp;\u901a\u8fc7\u63d0\u4f9b\u51fa\u8272\u7684\u5ba2\u6237\u670d\u52a1\u5e76\u8ddf\u8fdb\u5ba2\u6237\u3002\u8fd9\u53ef\u4ee5\u9f13\u52b1\u4ed6\u4eec\u518d\u6b21\u9884\u8ba2\u5e76\u5c06\u60a8\u7684\u4e1a\u52a1\u63a8\u8350\u7ed9\u5176\u4ed6\u4eba\u3002<\/p>\n\n\n\n<p>\u516c\u53f8\u53ef\u4ee5\u63d0\u9192\u5ba2\u6237\u5f53\u521d\u4e3a\u4ec0\u4e48\u4ece\u4ed6\u4eec\u8fd9\u91cc\u8d2d\u4e70\u4ea7\u54c1\u3002\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4f46\u6700\u5e38\u89c1\u7684\u662f\u63d0\u4f9b\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3001\u53d1\u9001\u5305\u542b\u4e0b\u6b21\u65c5\u884c\u7279\u522b\u4fc3\u9500\u6216\u6298\u6263\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u751a\u81f3\u63d0\u4f9b\u63a8\u8350\u5956\u52b1\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c&nbsp;<strong>\u5728\u7ebf\u65c5\u884c\u793e\u53ef\u4ee5\u6bcf\u5e74\u53d1\u9001\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6<\/strong>&nbsp;\uff08\u7c7b\u4f3c\u4e8e Spotify Wrapped\uff09\u5e76\u5c55\u793a\u6bcf\u4f4d\u987e\u5ba2\u5f53\u5e74\u72ec\u7279\u7684\u65c5\u884c\u4eae\u70b9\u3002<\/p>\n\n\n\n<p>\u90ae\u4ef6\u4e2d\u53ef\u4ee5\u5305\u542b\u4ed6\u4eec\u6700\u5e38\u53bb\u7684\u56fd\u5bb6\u548c\u57ce\u5e02\uff0c\u8ba9\u4ed6\u4eec\u77e5\u9053\u4ed6\u4eec\u4f4f\u8fc7\u591a\u5c11\u5bb6\u9152\u5e97\uff0c\u6216\u8005\u4e70\u4e86\u591a\u5c11\u5f20\u673a\u7968\u3002\u8fd9\u5c01\u90ae\u4ef6\u8fd8\u53ef\u4ee5\u5305\u542b\u4e2a\u6027\u5316\u63a8\u8350\u90e8\u5206\uff0c\u63d0\u4f9b\u4e0b\u6b21\u65c5\u884c\u5730\u70b9\u7684\u5efa\u8bae\u3002<\/p>\n\n\n\n<p>\u5438\u5f15\u65b0\u5ba2\u6237\u7684\u6210\u672c\u662f\u7559\u4f4f\u73b0\u6709\u5ba2\u6237\u7684 5 \u500d\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4e86\u89e3\u4e70\u5bb6\u7684\u9700\u6c42\u5e76\u6301\u7eed\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u5982\u6b64\u91cd\u8981\u3002\u5426\u5219\uff0c\u60a8\u5c06\u9762\u4e34\u6d41\u5931\u4e14\u6c38\u4e0d\u56de\u5934\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"steps-to-create-a-customer-journey-map\"><strong>\u521b\u5efa\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u7684\u6b65\u9aa4<\/strong><\/h2>\n\n\n\n<p>\u5728\u65c5\u6e38\u4e1a\u4e2d\uff0c\u521b\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u5ba2\u6237\u65c5\u7a0b\u4f53\u9a8c\u4ee5\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6237\u6709\u56db\u4e2a\u6b65\u9aa4\u3002\u4f60\u9700\u8981\u4e00\u4e2a&nbsp;<strong>\u5145\u5206\u4e86\u89e3\u5ba2\u6237\u7684\u65c5\u7a0b<\/strong>&nbsp;\u4e86\u89e3\u54ea\u4e9b\u5730\u65b9\u9700\u8981\u6539\u8fdb\u60a8\u7684\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5e2e\u52a9\u60a8\u5165\u95e8\u7684\u4e00\u4e9b\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u786e\u5b9a\u76ee\u6807\u5ba2\u6237\u7fa4<\/strong><\/h3>\n\n\n\n<p>\u7b2c\u4e00\u6b65\u662f\u786e\u5b9a\u4f60\u7684\u76ee\u6807\u5e02\u573a\u3002\u5ba2\u6237\u7ec6\u5206\u5305\u62ec&nbsp;<strong>\u5206\u7ec4\u5ba2\u6237<\/strong>&nbsp;\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u3001\u5fc3\u7406\u7edf\u8ba1\u3001\u751f\u6d3b\u65b9\u5f0f\u3001\u8d2d\u4e70\u884c\u4e3a\u548c\u65c5\u884c\u9700\u6c42\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-04-1024x724.jpg\" alt=\"How to identify target customer segments creating a customer journey map\" class=\"wp-image-6835\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-04.jpg\"><\/a><\/p>\n\n\n\n<p><strong>\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3001\u68a6\u60f3\u548c\u613f\u671b\u5bf9\u4e8e\u54c1\u724c\u7684\u751f\u5b58\u81f3\u5173\u91cd\u8981\u3002&nbsp;<\/strong>\u6295\u5165\u8d44\u6e90\u6765\u4e86\u89e3\u548c\u7ec6\u5206\u60a8\u7684\u5ba2\u6237\u7fa4\u5c06\u4f1a\u5e26\u6765\u56de\u62a5\uff0c\u56e0\u4e3a\u60a8\u53ef\u4ee5\u4ece\u5ba2\u6237\u5f00\u59cb\u65c5\u7a0b\u5230\u79bb\u5f00\u65f6\u521b\u5efa\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u6536\u96c6\u8fd9\u4e9b\u4fe1\u606f\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u76f4\u63a5\u4e0e\u5ba2\u6237\u4ea4\u8c08\u5e76\u786e\u5b9a\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u662f\u4ec0\u4e48\u8ba9\u4ed6\u4eec\u9009\u62e9\u4e86\u60a8\u7684\u4ea7\u54c1\u800c\u4e0d\u662f\u5176\u4ed6\u4ea7\u54c1\uff1f<\/li>\n\n\n\n<li>\u662f\u4ec0\u4e48\u4fc3\u4f7f\u4ed6\u4eec\u8fdb\u884c\u9884\u8ba2\uff1f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u5bf9\u7406\u60f3\u7684\u5ba2\u6237\u4f53\u9a8c\u6709\u4f55\u671f\u671b\uff1f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u5728\u9884\u8ba2\u65f6\u6709\u54ea\u4e9b\u72b9\u8c6b\uff1f<\/li>\n\n\n\n<li>\u54ea\u4e9b\u5173\u952e\u56e0\u7d20\u53ef\u4ee5\u63d0\u5347\u6216\u7834\u574f\u4ed6\u4eec\u7684\u4f53\u9a8c\uff1f<\/li>\n\n\n\n<li>\u603b\u4f53\u4f53\u9a8c\u6709\u54ea\u4e9b\u65b9\u9762\u53ef\u4ee5\u6539\u8fdb\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5efa\u7acb\u51c6\u786e\u7684\u5ba2\u6237\u6863\u6848\uff0c\u66f4\u597d\u5730\u4e86\u89e3\u548c\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002\u5f53\u60a8\u7ee7\u7eed\u521b\u5efa\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u7684\u540e\u7eed\u6b65\u9aa4\u65f6\uff0c\u8fd9\u4e9b\u6570\u636e\u5c06\u53d8\u5f97\u975e\u5e38\u5b9d\u8d35\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u6620\u5c04\u63a5\u89e6\u70b9\u548c\u4ea4\u4e92<\/strong><\/h3>\n\n\n\n<p>\u7b2c\u4e8c\u6b65\u662f&nbsp;<strong>\u53ef\u89c6\u5316\u6240\u6709\u63a5\u89e6\u70b9<\/strong>&nbsp;\u4ee5\u53ca\u76ee\u6807\u5ba2\u6237\u5728\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u4e2d\u5c06\u8fdb\u884c\u7684\u4e92\u52a8\u3002&nbsp;<\/p>\n\n\n\n<p>\u6b63\u5982\u4e4b\u524d\u5728\u535a\u5ba2\u4e2d\u8ba8\u8bba\u7684\u90a3\u6837\uff0c\u5178\u578b\u7684\u5ba2\u6237\u65c5\u7a0b\u53ef\u4ee5\u662f&nbsp;<strong>\u5206\u4e3a\u4e09\u4e2a\u4e3b\u8981\u9636\u6bb5<\/strong>\uff1a\u65c5\u884c\u524d\u7684\u8ba1\u5212\u548c\u7814\u7a76\u3001\u65c5\u884c\u548c\u73b0\u573a\u4f53\u9a8c\u3001\u4ee5\u53ca\u65c5\u884c\u540e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-05-1024x690.jpg\" alt=\"three broad phases of the customer journey\" class=\"wp-image-6837\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-05.jpg\"><\/a><\/p>\n\n\n\n<p>\u7b2c\u4e00\u9636\u6bb5\u5bf9\u4e8e&nbsp;<strong>\u7ad9\u51fa\u6765\u5e76\u83b7\u5f97\u201c\u540c\u610f\u201d<\/strong>&nbsp;\u6765\u81ea\u6f5c\u5728\u5ba2\u6237\u3002\u65e0\u6cd5\u5efa\u7acb\u8054\u7cfb\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e1a\u52a1\u6d41\u5931\u5230\u7ade\u4e89\u5bf9\u624b\u3002\u56e0\u6b64\uff0c\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u81f3\u5173\u91cd\u8981\uff0c\u8fd9\u6837\u5f53\u4ed6\u4eec\u5f00\u59cb\u65c5\u884c\u524d\u89c4\u5212\u548c\u7814\u7a76\u65f6\uff0c\u60a8\u7684\u822a\u7a7a\u516c\u53f8\u3001\u4f4f\u5bbf\u6216\u6d3b\u52a8\u5c31\u662f\u4e0d\u4e8c\u4e4b\u9009\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u9636\u6bb5\u662f&nbsp;<strong>\u65c5\u9014\u4e2d\u6700\u7d27\u5f20\u3001\u6700\u5145\u5b9e\u7684\u90e8\u5206<\/strong>&nbsp;\u56e0\u4e3a\u8fd9\u662f\u5ba2\u6237\u4eb2\u8eab\u4f53\u9a8c\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u65f6\u5019\u3002\u5728\u6b64\u9636\u6bb5\uff0c\u60a8\u53ef\u4ee5\u63d0\u4f9b\u6709\u610f\u4e49\u7684\u4f53\u9a8c\uff0c\u8ba9\u5ba2\u6237\u7684\u65c5\u7a0b\u4ee4\u4eba\u96be\u5fd8\u3002\u63d0\u4f9b\u6ee1\u8db3\u5e76\u8d85\u51fa\u4ed6\u4eec\u671f\u671b\u7684\u51fa\u8272\u73b0\u573a\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u6700\u540e\u9636\u6bb5\u662f\u5173\u952e&nbsp;<strong>\u4fdd\u6301\u987e\u5ba2\u53c2\u4e0e\u5ea6\u548c\u6ee1\u610f\u5ea6<\/strong>\u3002\u8fd9\u662f\u4e00\u4e2a\u5efa\u7acb\u5fe0\u8bda\u5ea6\u5e76\u9f13\u52b1\u91cd\u590d\u8bbf\u95ee\u7684\u673a\u4f1a\uff0c\u901a\u8fc7\u5411\u4ed6\u4eec\u53d1\u9001\u76f8\u5173\u5185\u5bb9\u3001\u8c03\u67e5\u6216\u53cd\u9988\u8bf7\u6c42\uff0c\u60a8\u53ef\u4ee5\u8861\u91cf\u4ed6\u4eec\u7684\u603b\u4f53\u6ee1\u610f\u5ea6\u3002<\/p>\n\n\n\n<p>\u4e00\u65e6\u89c4\u5212\u597d\uff0c\u63a5\u89e6\u70b9\u5c06\u5e2e\u52a9\u4f60\u4e86\u89e3\u5ba2\u6237\u5bf9\u4f60\u54c1\u724c\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u66f4\u5bb9\u6613\u8bc6\u522b\u75db\u70b9\u548c\u6539\u8fdb\u673a\u4f1a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.\u5206\u6790\u5ba2\u6237\u60c5\u7eea\u548c\u75db\u70b9<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-06-766x1024.jpg\" alt=\"Mapping Touchpoints and interactions in a customer journey\" class=\"wp-image-6839\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-06.jpg\"><\/a><\/p>\n\n\n\n<p>\u7b2c\u4e09\u6b65\u662f\u5206\u6790\u5ba2\u6237\u5728\u8d2d\u4e70\u65c5\u7a0b\u4e2d\u4f53\u9a8c\u5230\u7684\u60c5\u7eea\u548c\u75db\u70b9\u3002\u60c5\u7eea\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u8fd9\u662f\u56e0\u4e3a\u5b83\u4eec\u901a\u5e38\u662f&nbsp;<strong>\u51b3\u5b9a\u987e\u5ba2\u8d2d\u4e70\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002&nbsp;<\/strong><\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u51b3\u5b9a\u662f\u7531\u60c5\u611f\u800c\u975e\u903b\u8f91\u9a71\u52a8\u7684\u3002\u56e0\u6b64\uff0c\u4e86\u89e3\u5ba2\u6237\u5728\u8d2d\u4e70\u8fc7\u7a0b\u7684\u6bcf\u4e00\u6b65\u7684\u611f\u53d7\u975e\u5e38\u91cd\u8981\u3002&nbsp;<strong>\u4ed6\u4eec\u5174\u594b\u5417\uff1f\u4e0d\u77e5\u6240\u63aa\uff1f\u5931\u671b\uff1f\u6cae\u4e27\uff1f&nbsp;<\/strong><\/p>\n\n\n\n<p>\u5ba2\u6237\u53cd\u9988\uff08\u4f8b\u5982\u8c03\u67e5\u3001\u793e\u4ea4\u5a92\u4f53\u89c1\u89e3\u548c\u8bc4\u8bba\uff09\u662f\u6355\u6349\u5ba2\u6237\u60c5\u7eea\u7684\u6700\u4f73\u65b9\u5f0f\u3002\u901a\u8fc7\u8bc6\u522b\u8fd9\u4e9b\u60c5\u7eea\u65f6\u523b\uff0c\u60a8\u53ef\u4ee5\u96c6\u4e2d\u7cbe\u529b\u6539\u5584\u6216\u89e3\u51b3\u5b83\u4eec\u3002\u8fd9\u5c06\u4f7f\u60a8\u80fd\u591f\u521b\u5efa\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u4f53\u9a8c\uff0c&nbsp;<strong>\u5728\u57f9\u517b\u65b0\u5ba2\u6237\u7684\u540c\u65f6\u4fdd\u6301\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u786e\u5b9a\u6539\u8fdb\u673a\u4f1a<\/strong><\/h3>\n\n\n\n<p>\u7b2c\u56db\u6b65\u4e5f\u662f\u6700\u540e\u4e00\u6b65\uff0c\u4f60\u53ef\u4ee5\u6574\u5408\u5ba2\u6237\u65c5\u7a0b\u4e2d\u524d\u9762\u51e0\u6b65\u6536\u96c6\u7684\u6240\u6709\u6570\u636e\uff0c\u5e76&nbsp;<strong>\u5168\u9762\u63cf\u7ed8\u5ba2\u6237\u4f53\u9a8c\u3002&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-07-1024x543.jpg\" alt=\"Identifying opportunities for improvement\" class=\"wp-image-6841\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-07.jpg\"><\/a><\/p>\n\n\n\n<p>\u901a\u8fc7\u8fd9\u79cd\u5168\u9762\u7684\u89c6\u89d2\uff0c\u60a8\u53ef\u4ee5\u786e\u5b9a\u54ea\u4e9b\u9886\u57df\u9700\u8981\u6539\u8fdb\u5e76\u5f00\u59cb\u7740\u624b\u52a0\u5f3a\u5b83\u4eec\u3002\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u7684\u4e00\u4e9b\u65b9\u6cd5\u5305\u62ec\uff1a\u4e2a\u6027\u5316\u3001\u786e\u5b9a\u670d\u52a1\u548c\u6c9f\u901a\u65b9\u9762\u7684\u5dee\u8ddd\u4ee5\u53ca\u4e3a\u5ba2\u6237\u9700\u6c42\u63d0\u4f9b\u66f4\u6709\u6548\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u4e0d\u65ad\u8c03\u6574\u548c\u589e\u5f3a\u63a5\u89e6\u70b9\uff0c\u4ee5\u5728\u5ba2\u6237\u5fc3\u4e2d\u5efa\u7acb\u5f3a\u5927\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-4-ps-in-customer-journey-improvementnbsp\"><strong>\u5ba2\u6237\u65c5\u7a0b\u6539\u8fdb\u4e2d\u7684 4P&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u65c5\u884c\u548c\u65c5\u6e38\u4e13\u4e1a\u4eba\u58eb\u53ef\u4ee5\u5c06\u5ba2\u6237\u7684\u65c5\u7a0b\u53d8\u6210\u4e00\u6b21\u96be\u5fd8\u7684\u7ecf\u5386\u3002\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4ed6\u4eec\u5fc5\u987b\u4e86\u89e3\u5982\u4f55\u6709\u6548\u5730\u4f7f\u7528 4P\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-08-1024x766.jpg\" alt=\"The 4 P's in Customer Journey Improvement\" class=\"wp-image-6843\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-08.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u4ea7\u54c1&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>\u4ea7\u54c1\u63d0\u4f9b\u6b63\u786e\u7684\u4ea7\u54c1\u662f\u63d0\u4f9b\u7406\u60f3\u7684\u5ba2\u6237\u4f53\u9a8c\u7684\u5173\u952e\u3002<\/strong>&nbsp;\u901a\u8fc7\u5ba2\u6237\u65c5\u7a0b\u56fe\uff0c\u65c5\u884c\u548c\u65c5\u6e38\u4e13\u4e1a\u4eba\u58eb\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u5728\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u5bfb\u627e\u7684\u529f\u80fd\u548c\u7279\u6027\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u8ba9\u54c1\u724c\u80fd\u591f\u968f\u65f6\u4e86\u89e3\u3001\u9002\u5e94\u5e76\u9884\u6d4b\u5ba2\u6237\u7684\u504f\u597d\u548c\u671f\u671b\u3002\u5b83\u8fd8\u6709\u52a9\u4e8e\u6839\u636e\u5ba2\u6237\u4f1a\u8bb0\u4f4f\u5e76\u518d\u6b21\u5149\u987e\u7684\u4f53\u9a8c\u6765\u5b9a\u5236\u548c\u5b9a\u5236\u5176\u4ea7\u54c1\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.\u4ef7\u683c<\/strong><\/h3>\n\n\n\n<p>\u4ef7\u683c\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002\u4e3a\u4e86&nbsp;<strong>\u6700\u5927\u5316\u8f6c\u5316\u7387\u548c\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c<\/strong>\uff0c\u4e86\u89e3\u54ea\u4e2a\u4ef7\u683c\u70b9\u4f1a\u5f15\u8d77\u6469\u64e6\u6216\u72b9\u8c6b\u5f88\u91cd\u8981\u3002\u7136\u540e\u4ed6\u4eec\u53ef\u4ee5\u5236\u5b9a\u4e00\u4e2a\u9f13\u52b1\u4ed6\u4eec\u8d2d\u4e70\u7684\u4ef7\u683c\u3002<\/p>\n\n\n\n<p>Phocuswire \u53d1\u73b0\u00a0<em>\u201c\u5728\u9884\u8ba2\u65f6\uff0c\u00a0<\/em><strong><em>46% \u7684\u6d88\u8d39\u8005\u8868\u793a\u4ed6\u4eec\u4f1a\u53d7\u5230\u4e4b\u524d\u4f53\u9a8c\u7684\u5f71\u54cd\uff0c41% \u8868\u793a\u4f1a\u53d7\u5230\u8bc4\u8bba\u7684\u5f71\u54cd\uff0c39% \u8868\u793a\u4f1a\u53d7\u5230\u4ef7\u683c\u7684\u5f71\u54cd\u3002\u201d<\/em><\/strong><\/p>\n\n\n\n<p>\u5b9a\u4ef7\u7b56\u7565\u6709\u4e24\u79cd\uff1a\u7ade\u4e89\u5b9a\u4ef7\u548c\u57fa\u4e8e\u4ef7\u503c\u7684\u5b9a\u4ef7\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-09-1024x520.jpg\" alt=\"price strategies for customer journey\" class=\"wp-image-6845\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-09.jpg\"><\/a><\/p>\n\n\n\n<p>\u548c&nbsp;<strong>\u6709\u7ade\u4e89\u529b\u7684\u5b9a\u4ef7<\/strong>\u3001\u65c5\u884c\u548c\u65c5\u6e38\u4e1a\u7ecf\u8425\u8005\u53ef\u4ee5\u5339\u654c\u6216\u524a\u5f31\u7ade\u4e89\u5bf9\u624b\u3002\u8fd9\u6709\u52a9\u4e8e\u5438\u5f15\u65b0\u5ba2\u6237\u5e76\u8ba9\u73b0\u6709\u5ba2\u6237\u6ee1\u610f\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c&nbsp;<strong>\u57fa\u4e8e\u4ef7\u503c\u7684\u5b9a\u4ef7<\/strong>&nbsp;\u4e3a\u5ba2\u6237\u63d0\u4f9b\u8d85\u503c\u4f53\u9a8c\u3002\u4e3a\u56de\u5934\u5ba2\u63d0\u4f9b\u9644\u52a0\u670d\u52a1\u6216\u964d\u4f4e\u4ef7\u683c\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u4ed6\u4eec\u7684\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u4fc3\u9500<\/strong><\/h3>\n\n\n\n<p>\u5229\u7528\u4ece\u65c5\u7a0b\u5730\u56fe\u4e2d\u83b7\u5f97\u7684\u89c1\u89e3\u53ef\u4ee5\u589e\u5f3a\u4fc3\u9500\u529b\u5ea6\u3002\u8fd9\u662f\u56e0\u4e3a&nbsp;<strong>\u6b63\u786e\u7684\u4fc3\u9500\u65b9\u5f0f\u53ef\u4ee5\u5438\u5f15\u6b63\u786e\u7684\u53d7\u4f17<\/strong>&nbsp;\u5e76\u589e\u52a0\u4ed6\u4eec\u4f7f\u7528\u8be5\u4ea7\u54c1\u7684\u53ef\u80fd\u6027\u3002&nbsp;<\/p>\n\n\n\n<p>\u901a\u8fc7\u65c5\u7a0b\u5730\u56fe\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5&nbsp;<strong>\u5bfb\u627e\u673a\u4f1a\u4ee5\u5bf9\u987e\u5ba2\u6709\u610f\u4e49\u7684\u65b9\u5f0f\u63a8\u9500\u4ea7\u54c1\u548c\u670d\u52a1\u3002&nbsp;<\/strong>\u8fd9\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u5b9e\u73b0<strong>&nbsp;<\/strong>\u76ee\u6807\u8425\u9500\u3001\u5e7f\u544a\u3001\u5f71\u54cd\u529b\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u548c\u5185\u5bb9\u8425\u9500\u3002&nbsp;<\/p>\n\n\n\n<p>\u4fc3\u9500\u6d3b\u52a8\u53ef\u4ee5\u4e0e\u60c5\u611f\u89e6\u53d1\u56e0\u7d20\u8054\u7cfb\u8d77\u6765\u3002&nbsp;<strong>\u53d1\u73b0\u60c5\u7eea\u89e6\u53d1\u56e0\u7d20<\/strong>&nbsp;\u60a8\u7684\u7406\u60f3\u5ba2\u6237\u4ece\u53d1\u73b0\u81ea\u5df1\u7684\u9700\u6c42\u7684\u90a3\u4e00\u523b\u8d77\u5c31\u4f53\u9a8c\u5230\u8fd9\u79cd\u611f\u89c9\uff0c\u5728\u672c\u4f8b\u4e2d\uff0c\u5c31\u662f\u524d\u5f80 [\u76ee\u7684\u5730]\u3001\u9884\u8ba2\u9152\u5e97\u623f\u95f4\u5e76\u63a2\u7d22 [\u666f\u70b9]\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u521b\u5efa\u5b9a\u5236\u7684\u4fe1\u606f\uff0c\u5728\u66f4\u6df1\u5c42\u6b21\u4e0a\u5f15\u8d77\u4ed6\u4eec\u7684\u5171\u9e23\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u5730\u70b9<\/strong><\/h3>\n\n\n\n<p>\u5730\u70b9\u662f\u65c5\u884c\u548c\u65c5\u6e38\u4e1a\u7684\u4e00\u4e2a\u91cd\u8981\u56e0\u7d20\uff0c\u56e0\u4e3a\u5b83\u6d89\u53ca\u5ba2\u6237\u7684\u4eb2\u8eab\u4f53\u9a8c\u3002\u5728\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u65b9\u9762\uff0c\u8fd9\u662f\u54c1\u724c\u5c55\u793a\u5176\u54c1\u724c\u5f62\u8c61\u7684\u673a\u4f1a\u3002&nbsp;<strong>\u76f4\u63a5\u4e86\u89e3\u5ba2\u6237\u901a\u8fc7\u5176\u4ea7\u54c1\u5b9e\u9645\u4f53\u9a8c\u5230\u4ec0\u4e48\u3002<\/strong><\/p>\n\n\n\n<p>\u987e\u5ba2&nbsp;<strong>\u53cd\u9988\u3001\u8c03\u67e5\u548c\u8bbf\u8c08\u5bf9\u4e8e\u6536\u96c6\u89c1\u89e3\u975e\u5e38\u6709\u76ca&nbsp;<\/strong>\u4ed6\u4eec\u7684\u7ecf\u5386\u6765\u5e2e\u52a9\u60a8\u6539\u53d8\u6216\u6539\u5584\u6574\u4f53\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u51e0\u4f4d\u5165\u4f4f\u9152\u5e97\u7684\u987e\u5ba2\u5199\u4e86\u8d1f\u9762\u8bc4\u8bba\uff0c\u90fd\u8bf4\u9152\u5e97\u5f88\u810f\u3002\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u673a\u4f1a\u6765\u5ba1\u67e5\u9152\u5e97\u7684\u6e05\u6d01\u4eba\u5458\u548c\u6539\u8fdb\u653f\u7b56\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u786e\u4fdd\u987e\u5ba2\u518d\u6b21\u5149\u4e34\uff0c\u521b\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u987e\u5ba2\u4f53\u9a8c\u975e\u5e38\u91cd\u8981\u3002\u8fd9\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u4ed6\u4eec\u7684&nbsp;<strong>\u5b9e\u4f53\u573a\u6240\u7ef4\u62a4\u826f\u597d\u3001\u4ea4\u901a\u4fbf\u5229\u4e14\u914d\u5907\u9002\u5f53\u4eba\u5458<\/strong>.<\/p>\n\n\n\n<p>\u901a\u8fc7\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u4fc3\u9500\u548c\u5730\u70b9\u7684\u6b63\u786e\u7ec4\u5408\uff0c\u65c5\u6e38\u4e1a\u4e13\u4e1a\u4eba\u58eb\u6709\u80fd\u529b\u521b\u9020\u72ec\u7279\u800c\u96be\u5fd8\u7684\u5ba2\u6237\u65c5\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools-and-resources-for-creating-customer-journey-maps\"><strong>\u521b\u5efa\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u7684\u5de5\u5177\u548c\u8d44\u6e90<\/strong><\/h2>\n\n\n\n<p>\u6709\u5404\u79cd\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u5de5\u5177\u53ef\u4f9b\u9009\u62e9\uff0c\u6240\u4f7f\u7528\u7684\u7c7b\u578b\u901a\u5e38\u53d6\u51b3\u4e8e\u7ec4\u7ec7\u53ca\u5176\u7279\u5b9a\u9700\u6c42\u3002\u8fd9\u4e9b\u5de5\u5177\u5305\u62ec\u7535\u5b50\u8868\u683c\u548c\u56fe\u8868\u3001\u601d\u7ef4\u5bfc\u56fe\uff0c\u751a\u81f3\u662f\u8d34\u6ee1\u4fbf\u7b3a\u7684\u5b9e\u4f53\u5899\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-10-1024x808.jpg\" alt=\"Tools and Resources for creating customer journey maps\" class=\"wp-image-6847\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-10.jpg\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Canva<\/strong><\/h3>\n\n\n\n<p>Canva \u63d0\u4f9b\u5404\u79cd\u5ba2\u6237\u65c5\u7a0b\u6a21\u677f\uff0c\u53ef\u4ee5\u76f4\u89c2\u5730\u6982\u89c8\u5ba2\u6237\u65c5\u7a0b\u3002\u7528\u6237\u53ef\u4ee5\u00a0<strong>\u5b9a\u5236\u4ed6\u4eec\u7684\u8bbe\u8ba1<\/strong>\u00a0\u5e26\u6709\u767d\u677f\u5de5\u5177\u548c\u5143\u7d20\u3002\u8be5\u5e73\u53f0\u8fd8\u5141\u8bb8\u7528\u6237\u4e0b\u8f7d\u4ed6\u4eec\u7684\u8bbe\u8ba1\u6216\u5728\u5e73\u53f0\u5185\u5c55\u793a\u5b83\u4eec\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Figma&nbsp;<\/strong><\/h3>\n\n\n\n<p>Figma \u4e5f\u662f\u4e00\u4e2a\u8bbe\u8ba1\u5e73\u53f0\uff0c\u5b83\u63d0\u4f9b\u00a0<strong>\u9884\u5efa\u6a21\u677f<\/strong>\u00a0\u7528\u4e8e\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u7ed8\u5236\u3002\u7528\u6237\u53ef\u4ee5\u6784\u5efa\u81ea\u5df1\u7684\u8def\u5f84\u8f6e\u5ed3\u5e76\u8fde\u63a5\u65c5\u7a0b\u5404\u4e2a\u90e8\u5206\u4ee5\u521b\u5efa\u5168\u9762\u7684\u6982\u8ff0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.\u5c3c\u5c14\u68ee\u8bfa\u66fc\u96c6\u56e2<\/strong><\/h3>\n\n\n\n<p>\u5c3c\u5c14\u68ee\u8bfa\u66fc\u96c6\u56e2\u662f\u4e00\u5bb6\u4e16\u754c\u9886\u5148\u7684\u7ec4\u7ec7\uff0c\u4e13\u95e8\u4ece\u4e8b\u00a0<strong>\u57fa\u4e8e\u7814\u7a76\u7684\u7528\u6237\u4f53\u9a8c\u3002\u00a0<\/strong>\u4ed6\u4eec\u7684\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u6a21\u677f\u5bf9\u4e8e\u60f3\u8981\u5f00\u59cb\u4f7f\u7528\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u7684\u4eba\u6765\u8bf4\u975e\u5e38\u6709\u4ef7\u503c\u3002\u6b64\u6a21\u677f\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u4e00\u79cd\u5207\u5408\u5b9e\u9645\u7684\u5ba2\u6237\u4f53\u9a8c\u65b9\u6cd5\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u6355\u6349\u8be6\u7ec6\u7684\u5ba2\u6237\u65c5\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.FlowMapp<\/strong><\/h3>\n\n\n\n<p>FlowMapp \u63d0\u4f9b\u7528\u6237\u4f53\u9a8c\u5de5\u5177\uff0c\u5305\u62ec\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u8bbe\u8ba1\u3002\u8be5\u5e73\u53f0\u5141\u8bb8\u7528\u6237\u521b\u5efa\u00a0<strong>\u89c6\u89c9\u8868\u73b0<\/strong>\u00a0\u5ba2\u6237\u65c5\u7a0b\uff0c\u4f7f\u8ddf\u8e2a\u548c\u8861\u91cf\u5ba2\u6237\u884c\u4e3a\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002FlowMapp \u8fd8\u63d0\u4f9b\u6784\u5efa\u7528\u6237\u6d41\u7a0b\u7684\u529f\u80fd\uff0c\u5e2e\u52a9\u56e2\u961f\u4e86\u89e3\u4ece\u521d\u59cb\u6b65\u9aa4\u5230\u5b8c\u6210\u8d2d\u4e70\u7684\u5ba2\u6237\u65c5\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"implementing-changes-and-improvements-based-on-insights-from-customer-journey-maps\"><strong>\u6839\u636e\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u7684\u6d1e\u5bdf\u5b9e\u65bd\u53d8\u9769\u548c\u6539\u8fdb<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-12-1024x964.jpg\" alt=\"Benefits of customer journey mapping\" class=\"wp-image-6851\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mize.tech\/wp-content\/uploads\/2023\/05\/Customer-Journey-on-tourism-12.jpg\"><\/a><\/p>\n\n\n\n<p>\u901a\u8fc7\u5229\u7528\u5ba2\u6237\u65c5\u7a0b\u56fe\uff0c\u65c5\u884c\u793e\u548c\u63d0\u4f9b\u5546\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u786e\u8ba4\u73b0\u6709\u64cd\u4f5c\uff1a<\/strong>&nbsp;\u627e\u51fa\u6709\u6548\u7684\u9886\u57df\uff0c\u8fd9\u6837\u4f60\u5c31\u53ef\u4ee5\u52a0\u500d\u52aa\u529b\u3002<\/li>\n\n\n\n<li><strong>\u57fa\u4e8e\u8bc1\u636e\u7684\u51b3\u7b56\uff1a<\/strong>&nbsp;\u4ece\u57fa\u4e8e\u5047\u8bbe\u7684\u51b3\u7b56\u8f6c\u5411\u57fa\u4e8e\u8bc1\u636e\u7684\u51b3\u7b56\u3002<\/li>\n\n\n\n<li><strong>\u6539\u8fdb\u73b0\u6709\u6d41\u7a0b\uff1a&nbsp;<\/strong>\u6539\u5584\u73b0\u6709\u7684\u5ba2\u6237\u65c5\u7a0b\u4f53\u9a8c\u548c\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u53d1\u73b0\u65b0\u7684\u673a\u4f1a\uff1a<\/strong>&nbsp;\u627e\u51fa\u673a\u4f1a\u6765\u521b\u9020\u66f4\u4ee4\u4eba\u96be\u5fd8\u7684\u5ba2\u6237\u65c5\u7a0b\u3002<\/li>\n\n\n\n<li><strong>\u786e\u5b9a\u65c5\u6e38\u8d8b\u52bf\uff1a\u00a0<\/strong>\u60a8\u4e0e\u76ee\u6807\u5ba2\u6237\u4ea4\u6d41\u5f97\u8d8a\u591a\uff0c\u60a8\u5c31\u8d8a\u80fd\u53d1\u73b0\u53ef\u4ee5\u91c7\u53d6\u884c\u52a8\u7684\u65c5\u6e38\u8d8b\u52bf\u3002<\/li>\n\n\n\n<li><strong>\u53d1\u73b0\u75db\u70b9\u548c\u5ba2\u6237\u632b\u8d25\u611f\uff1a<\/strong>&nbsp;\u6d88\u9664\u4e0d\u5fc5\u8981\u7684\u6b65\u9aa4\u6216\u6469\u64e6\u70b9\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff1a&nbsp;<\/strong>\u8fd9\u53ef\u80fd\u5305\u62ec\u5bfb\u627e\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u670d\u52a1\u673a\u4f1a\u3001\u63d0\u4f9b\u65b0\u7684\u4f53\u9a8c\u6216\u5229\u7528\u9700\u6c42\u6765\u521b\u9020\u7ec8\u6781\u65c5\u884c\u4f53\u9a8c\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" 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