{"id":15215,"date":"2024-11-30T06:40:00","date_gmt":"2024-11-30T06:40:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15215"},"modified":"2024-07-25T04:14:00","modified_gmt":"2024-07-25T04:14:00","slug":"what-are-otas-why-they-will-change-the-travel-industry-forever","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/cn\/what-are-otas-why-they-will-change-the-travel-industry-forever\/","title":{"rendered":"\u4ec0\u4e48\u662f OTA\uff1f\u4e3a\u4ec0\u4e48\u5b83\u4eec\u5c06\u5f7b\u5e95\u6539\u53d8\u65c5\u6e38\u4e1a"},"content":{"rendered":"<p>2023 \u5e74\uff0c72% \u7684\u65c5\u884c\u8005\u66f4\u613f\u610f\u5728\u7ebf\u5b89\u6392\u65c5\u884c\u3002\u5176\u4e2d\u591a\u8fbe 80% \u7684\u4eba\u4f9d\u8d56 OTA\uff0c\u800c\u4e0d\u662f\u8c37\u6b4c\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u5143\u65c5\u6e38\u7f51\u7ad9\u3002\u00a0<\/p>\n\n\n\n<p>\u65c5\u884c\u8005\u7684\u4e60\u60ef\u548c\u504f\u597d\u8868\u660e\uff0cOTA 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\u591a\u4e2a\u7ed3\u679c\u3002\u8fd9\u6bd4\u4efb\u4f55\u65c5\u884c\u793e\u90fd\u80fd\u63d0\u4f9b\u7684\u7ed3\u679c\u90fd\u8981\u591a\u3002OTA \u4e4b\u6240\u4ee5\u5982\u6b64\u53d7\u6b22\u8fce\uff0c\u662f\u56e0\u4e3a\u5b83\u4eec\u5c55\u793a\u4e86\u6765\u81ea\u591a\u5bb6\u65c5\u884c\u670d\u52a1\u63d0\u4f9b\u5546\u7684\u4f17\u591a\u9009\u62e9\uff0c\u8ba9\u65c5\u884c\u8005\u773c\u82b1\u7f2d\u4e71\u3002&nbsp;<\/p>\n\n\n\n<p>&nbsp;<strong>\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\u4e3a\u65c5\u884c\u8005\u51b3\u7b56\u63d0\u4f9b\u53c2\u8003<\/strong><\/p>\n\n\n\n<p>\u65c5\u884c\u8005\u5bf9\u65c5\u6e38\u9884\u8ba2\u5e73\u53f0\u7684\u4e3b\u8981\u62c5\u5fe7\u4e4b\u4e00\u662f\u201c\u5982\u679c\u5730\u70b9\u4e0e\u63cf\u8ff0\u4e0d\u7b26\u600e\u4e48\u529e\uff1f\u201dOTA \u5bf9\u6b64\u63d0\u51fa\u4e86\u4e00\u4e2a\u5de7\u5999\u7684\u89e3\u51b3\u65b9\u6848\uff1a\u793e\u4ea4\u8bc1\u660e\u3002\u5f3a\u70c8\u9f13\u52b1\u4e70\u5bb6\u7559\u4e0b\u5e26\u6709\u63cf\u8ff0\u548c\u8bc4\u5206\u7684\u8be6\u7ec6\u8bc4\u8bba\u3002\u00a0<\/p>\n\n\n\n<p>\u8bf4 OTA \u5df2\u5c06\u7528\u6237\u8bc4\u8bba\u53d8\u6210\u4e86\u4e00\u79cd\u827a\u672f\u5f62\u5f0f\u5e76\u4e0d\u4e3a\u8fc7\u3002\u7528\u6237\u8bc4\u8bba\u4e5f\u53ef\u4ee5\u6839\u636e\u6e05\u6d01\u5ea6\u3001\u4f4d\u7f6e\u6216\u7f8e\u89c2\u5ea6\u7b49\u4e3b\u9898\u8fdb\u884c\u7b5b\u9009\u3002\u6240\u6709\u5ba2\u4eba\u8bc4\u4ef7\u5747\u6807\u6ce8\u65e5\u671f\uff08\u4ee5\u4fbf\u60a8\u77e5\u9053\u5b83\u4eec\u9002\u7528\u4e8e\u54ea\u4e2a\u5b63\u8282\uff09\u5e76\u9644\u6709\u7167\u7247\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u5b89\u5168\u7684\u652f\u4ed8\u5904\u7406\u548c\u5ba2\u6237\u652f\u6301<\/strong><\/p>\n\n\n\n<p>OTA \u652f\u4ed8\u65e8\u5728\u5feb\u901f\u3001\u5b89\u5168\u4e14\u7075\u6d3b\u3002\u4e3a\u4e86\u66f4\u52a0\u65b9\u4fbf\uff0c\u5ba2\u6237\u6709\u591a\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u5305\u62ec\u4fe1\u7528\u5361\u3001\u501f\u8bb0\u5361\u548c\u9884\u4ed8\u5361\uff1bPayPal\u3001Apple Pay \u548c Google Pay \u7b49\u6570\u5b57\u94b1\u5305\uff1b\u4ee5\u53ca\u5fae\u4fe1\u548c\u652f\u4ed8\u5b9d\u7b49\u672c\u5730\u652f\u4ed8\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>OTA \u4ed8\u6b3e\u5b89\u5168\u5417\uff1f\u5f53\u7136\u5b89\u5168\u3002\u5b83\u4eec\u57fa\u4e8e\u4e0e\u6240\u6709\u5176\u4ed6\u5728\u7ebf\u4ed8\u6b3e\u76f8\u540c\u7684\u5b89\u5168\u534f\u8bae\u548c\u6807\u51c6\u3002\u52a0\u5bc6\u548c\u4e24\u6b65\u9a8c\u8bc1\u662f\u4e0d\u53ef\u534f\u5546\u7684\u3002Airbnb\u3001Expedia \u548c Booking.com \u7b49\u4e3b\u8981 OTA \u4fdd\u8bc1\u5b89\u5168\u8f6c\u8d26\u548c\u8d22\u52a1\u6570\u636e\u9690\u79c1\u3002&nbsp;<\/p>\n\n\n\n<p>\u5982\u679c\u4ed8\u6b3e\u51fa\u73b0\u95ee\u9898\uff0c\u5ba2\u6237\u670d\u52a1\u90e8\u95e8\u4f1a\u63d0\u4f9b\u5e2e\u52a9\u3002\u5728\u7ebf\u65c5\u884c\u793e\u6ca1\u6709\u4ee3\u7406\uff0c\u4f46\u4ed6\u4eec\u5728\u591a\u4e2a\u6e20\u9053\u90fd\u6709\u4e13\u95e8\u7684\u5ba2\u6237\u652f\u6301\u4ee3\u8868\u3002\u8fd9\u901a\u5e38\u5305\u62ec\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u3001\u5b9e\u65f6\u804a\u5929\u3001\u7535\u5b50\u90ae\u4ef6\u548c 24\/7 \u7d27\u6025\u60c5\u51b5\u7535\u8bdd\u652f\u6301\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-otas\">OTA 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\u63d0\u4f9b\u4e00\u7cfb\u5217\u76ee\u7684\u5730\u548c\u670d\u52a1\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e1a\u5185\u6700\u8457\u540d\u7684\u516c\u53f8\u90fd\u5c5e\u4e8e\u8fd9\u4e00\u5927\u7c7b\u3002Expedia\u3001Airbnb \u548c Booking.com \u90fd\u662f\u6210\u529f\u7684\u5168\u65b9\u4f4d\u65c5\u6e38\u9884\u8ba2\u5e73\u53f0\u3002\u5b83\u4eec\u63d0\u4f9b\u60a8\u5b89\u6392\u65c5\u884c\u6240\u9700\u7684\u4e00\u5207\uff0c\u5305\u62ec\u6c34\u7597\u9884\u8ba2\u3001\u97f3\u4e50\u4f1a\u95e8\u7968\u548c\u5f53\u5730\u5c0f\u8d34\u58eb\u3002&nbsp;<\/p>\n\n\n\n<p><strong>\u4e13\u4e1a OTA&nbsp;<\/strong><\/p>\n\n\n\n<p>\u4e0e Expedia \u6216 Airbnb \u7b49\u63d0\u4f9b\u5168\u65b9\u4f4d\u670d\u52a1\u7684 OTA \u7ade\u4e89\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\uff0c\u56e0\u6b64\u8bb8\u591a\u5728\u7ebf\u65c5\u884c\u793e\u88ab\u8feb\u9000\u51fa\u6216\u4e13\u653b\u3002\u6240\u8c13\u7684\u4e13\u4e1a OTA \u8fce\u5408\u9700\u8981\u7279\u5b9a\u4ea7\u54c1\u7684\u65c5\u884c\u8005\uff0c\u4f8b\u5982\u673a\u7968\u3001\u9152\u5e97\u6216\u7279\u5b9a\u7c7b\u578b\u7684\u5ea6\u5047\u79df\u8d41\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0cCheapOair \u662f\u4e00\u5bb6\u4e13\u95e8\u63d0\u4f9b\u6298\u6263\u673a\u7968\u548c\u9152\u5e97\u9884\u8ba2\u7684\u5728\u7ebf\u65c5\u884c\u793e\u3002Hostelworld \u662f\u63d0\u4f9b\u7ecf\u6d4e\u578b\u4f4f\u5bbf\uff08\u5982\u65c5\u9986\u548c\u5ec9\u4ef7\u9152\u5e97\uff09\u7684\u6700\u8457\u540d\u65c5\u884c\u793e\u4e4b\u4e00\uff0c\u800c Vrbo \u5219\u63d0\u4f9b\u516c\u5bd3\u3001\u5c0f\u6728\u5c4b\u548c\u5176\u4ed6\u5ea6\u5047\u79df\u8d41\u670d\u52a1\u3002\u00a0<\/p>\n\n\n\n<p><strong>\u533a\u57df\u548c\u5168\u7403 OTA<\/strong><\/p>\n\n\n\n<p>OTA 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Activities\uff08\u745e\u58eb\uff09\u3001TrueStory\uff08\u65af\u582a\u7684\u7eb3\u7ef4\u4e9a\uff09\u3001Tripster\uff08\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\uff09\u548c Almundo\uff08\u62c9\u4e01\u7f8e\u6d32\uff09\u3002\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-otas-work\">OTA \u7684\u5de5\u4f5c\u539f\u7406<\/h2>\n\n\n\n<p>OTA \u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff1f\u5927\u591a\u6570\u4eba\u8ba4\u4e3a\u5728\u7ebf\u65c5\u884c\u793e\u7684\u8d5a\u94b1\u65b9\u5f0f\u4e0e\u65c5\u884c\u793e\u7c7b\u4f3c\u3002\u8fd9\u4e0e\u4e8b\u5b9e\u76f8\u5dee\u4e0d\u5927\uff0c\u4f46\u8fd9\u53ea\u662f\u8c1c\u56e2\u7684\u4e00\u90e8\u5206\u3002&nbsp;<\/p>\n\n\n\n<p><strong>OTA\u5546\u4e1a\u6a21\u5f0f&nbsp;<\/strong><\/p>\n\n\n\n<p>\u4e0d\u540c\u7684 OTA \u6839\u636e\u5176\u5546\u4e1a\u6a21\u5f0f\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u8d5a\u53d6\u6536\u5165\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u59d4\u5458\u4f1a -&nbsp;<\/strong>\u8bb8\u591a OTA\uff08Airbnb\u3001Booking.com\u3001Expedia\uff09\u91c7\u7528\u4f63\u91d1\u6a21\u5f0f\uff0c\u5141\u8bb8\u623f\u4e1c\u548c\u5176\u4ed6\u65c5\u6e38\u670d\u52a1\u63d0\u4f9b\u5546\u514d\u8d39\u5217\u51fa\u4ed6\u4eec\u7684\u4f18\u60e0\u3002\u4f5c\u4e3a\u56de\u62a5\uff0cOTA \u6bcf\u6b21\u9884\u8ba2\u90fd\u4f1a\u83b7\u5f97\u4e00\u5b9a\u6bd4\u4f8b\u7684\u6536\u5165\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u8ba2\u9605 \u2013\u00a0<\/strong>\u50cf Furnished Finder \u8fd9\u6837\u7684\u5728\u7ebf\u65c5\u884c\u793e\u4f1a\u5411\u4ea7\u54c1\u548c\u670d\u52a1\u63d0\u4f9b\u5546\u6536\u53d6\u56fa\u5b9a\u7684\u5217\u8868\u548c\u4fc3\u9500\u8d39\u7528\uff0c\u65e0\u8bba\u4ed6\u4eec\u662f\u5426\u8fdb\u884c\u9884\u8ba2\u3002\u00a0<\/li>\n\n\n\n<li><strong>\u5e7f\u544a -&nbsp;<\/strong>\u8fd9\u79cd\u6a21\u5f0f\u5728 Google Hotel Ads 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class=\"wp-block-list\">\n<li><strong><em>\u6b63\u5728\u9884\u8ba2<\/em><\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u9884\u8ba2\u540e\u4f1a\u53d1\u751f\u4ec0\u4e48\uff1f\u8fd9\u901a\u5e38\u7531\u623f\u4e1c\u51b3\u5b9a\u3002\u201c\u5373\u65f6\u9884\u8ba2\u201d\u9009\u9879\u5141\u8bb8\u5ba2\u4eba\u81ea\u52a8\u9884\u8ba2\u800c\u65e0\u9700\u623f\u4e1c\u6279\u51c6\uff0c\u4f46\u623f\u4e1c\u4e5f\u53ef\u4ee5\u9009\u62e9\u5ba1\u67e5\u6f5c\u5728\u5ba2\u6237\u3002\u65e0\u8bba\u5982\u4f55\uff0c\u9884\u8ba2\u90fd\u4f1a\u663e\u793a\u623f\u4e1c\u7684\u8054\u7cfb\u4fe1\u606f\u3002\u00a0<\/p>\n\n\n\n<p>OTA \u6709\u65f6\u5141\u8bb8\u5ba2\u4eba\u5728\u51b3\u5b9a\u9884\u8ba2\u4e4b\u524d\u5411\u6f5c\u5728\u623f\u4e1c\u53d1\u9001\u6d88\u606f\u3002\u6b64\u540e\uff0c\u5ba2\u4eba\u548c\u623f\u4e1c\u53ef\u4ee5\u901a\u8fc7\u77ed\u4fe1\u3001\u7535\u5b50\u90ae\u4ef6\u6216\u7535\u8bdd\u7ee7\u7eed\u6c9f\u901a\u3002&nbsp;<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong><em>\u83b7\u5f97\u62a5\u916c&nbsp;<\/em><\/strong><\/li>\n<\/ol>\n\n\n\n<p>\u4f5c\u4e3a OTA \u623f\u4e1c\uff0c\u60a8\u5982\u4f55\u83b7\u5f97\u62a5\u916c\uff1f\u540c\u6837\uff0c\u4e0d\u540c\u673a\u6784\u7684\u505a\u6cd5\u4e5f\u4e0d\u540c\u3002VCC\uff08\u865a\u62df\u4fe1\u7528\u5361\uff09\u548c\u72ec\u7acb\u652f\u4ed8\u662f\u4e24\u79cd\u5e38\u7528\u65b9\u6cd5\u3002\u5728\u7b2c\u4e00\u79cd\u60c5\u51b5\u4e0b\uff0cOTA \u4f1a\u6536\u96c6\u8d44\u91d1\u5e76\u5c06\u5176\u5b58\u5165\u623f\u4e1c\u4f7f\u7528\u7684 VCC\uff0c\u5c31\u50cf\u4f7f\u7528\u666e\u901a\u4fe1\u7528\u5361\u4e00\u6837\u3002\u00a0<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u91c7\u7528\u8ba2\u9605\u4e1a\u52a1\u6a21\u5f0f\u7684 OTA 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id=\"conclusion\">\u7ed3\u8bed<\/h2>\n\n\n\n<p>\u5728\u7ebf\u65c5\u884c\u793e\u662f\u73b0\u4ee3\u7684\u5de8\u5934\u2014\u2014\u5b83\u4eec\u5728\u89c4\u6a21\u3001\u5f71\u54cd\u529b\u548c\u97e7\u6027\u65b9\u9762\u90fd\u80dc\u8fc7\u4f20\u7edf\u65c5\u884c\u793e\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u4eec\u662f\u65f6\u4ee3\u7684\u5b8c\u7f8e\u4ea7\u7269\u3002\u65c5\u6e38\u4e1a\u4e2d\u6ca1\u6709\u4efb\u4f55\u4e1c\u897f\uff08\u9664\u4e86\u4eba\u5de5\u667a\u80fd\uff09\u80fd\u6bd4 OTA \u66f4\u597d\u5730\u6ee1\u8db3\u75ab\u60c5\u540e\u7684\u671f\u671b\u548c\u9700\u6c42\u3002&nbsp;<\/p>\n\n\n\n<p>\u6709\u4e00\u4ef6\u4e8b\u662f\u80af\u5b9a\u7684\u2014\u2014OTA 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