{"id":15164,"date":"2024-12-27T09:42:00","date_gmt":"2024-12-27T09:42:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15164"},"modified":"2024-07-26T06:29:35","modified_gmt":"2024-07-26T06:29:35","slug":"crm-for-travel-how-tour-operators-can-enhance-the-customer-journey","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/cn\/crm-for-travel-how-tour-operators-can-enhance-the-customer-journey\/","title":{"rendered":"\u65c5\u884c CRM\uff1a\u65c5\u884c\u793e\u5982\u4f55\u6539\u5584\u5ba2\u6237\u65c5\u7a0b"},"content":{"rendered":"

\u65c5\u884c\u793e\u3001\u65c5\u884c\u793e\u548c\u76ee\u7684\u5730\u7ba1\u7406\u516c\u53f8\u7684\u76ee\u6807\u662f\u8ba9\u4eba\u4eec\u7684\u5047\u671f\u6210\u4e3a\u4ed6\u4eec\u4e00\u751f\u4e2d\u6700\u7f8e\u597d\u7684\u65f6\u5149\uff1a\u65c5\u6e38\u4e1a\u5728\u5e55\u540e\u5de5\u4f5c\uff0c\u4ee5\u4fbf\u5ba2\u6237\u53ef\u4ee5\u4eab\u53d7\u6210\u54c1\uff0c\u8ba9\u4ed6\u4eec\u5c06\u7a7a\u95f2\u65f6\u95f4\u53d8\u6210\u6700\u5927\u7684\u8d22\u5bcc\u3002\u5f3a\u5927\u7684 CRM \u7cfb\u7edf\u662f\u786e\u4fdd\u5b9e\u73b0\u8fd9\u4e00\u7f8e\u597d\u7ed3\u5c40\u7684\u5b9d\u8d35\u670b\u53cb\u3002\u5728\u4eca\u5929\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u5c06\u8ba8\u8bba\u4ec0\u4e48\u662f\u65c5\u884c\u793e\u8f6f\u4ef6\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u62e5\u6709\u65c5\u884c\u793e\u8f6f\u4ef6\u4f1a\u6539\u5584\u60a8\u7684\u5ba2\u6237\u4f53\u9a8c\u3002\u4e0d\u8981\u8ba9\u60a8\u7684\u56e2\u961f\u7f3a\u4e4f\u65c5\u884c\u793e\u8f6f\u4ef6\uff0c\u4ece\u800c\u6bc1\u4e86\u60a8\u7684\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n\n\n\n

CRM + \u4f18\u52bf<\/h2>\n\n\n\n

\u5b83\u786e\u5b9e\u505a\u5230\u4e86\u5b83\u6240\u8bf4\u7684\uff1a\u6211\u4eec\u8c08\u8bba\u7684\u662f\u4e00\u4e2a\u5e2e\u52a9\u60a8\u4ee5\u7b80\u5355\u6709\u6548\u7684\u65b9\u5f0f\u7ba1\u7406\u5ba2\u6237\u5173\u7cfb\u7684\u7cfb\u7edf\u3002\u6210\u529f\u83b7\u53d6\u5ba2\u6237\u6570\u636e\u672c\u8d28\u4e0a\u662f\u7a33\u56fa\u7684 CRM \u7cfb\u7edf\u7684\u57fa\u77f3\u3002\u65c5\u884c\u793e\u3001\u65c5\u884c\u793e\u548c DMC \u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u5b9a\u4f4d\u7279\u5b9a\u5ba2\u6237\uff0c\u4ece\u800c\u589e\u52a0\u9500\u552e\u989d\u3002\u7136\u800c\uff0c\u8fd9\u5e76\u4e0d\u662f\u6b64\u7c7b\u5e73\u53f0\u7684\u552f\u4e00\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n

\u65c5\u884c CRM \u8f6f\u4ef6\u53ef\u5e2e\u52a9\u60a8\u901a\u8fc7\u6d88\u8d39\u8005\u7684\u6570\u636e\u548c\u9700\u6c42\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u6d88\u8d39\u8005\uff0c\u8ba9\u60a8\u80fd\u591f\u66f4\u597d\u5730\u54cd\u5e94\u4ed6\u4eec\u7684\u9700\u6c42\u3001\u505a\u51fa\u66f4\u597d\u7684\u51b3\u7b56\u5e76\u4e3a\u60a8\u7684\u4e1a\u52a1\u8bbe\u8ba1\u5408\u9002\u7684\u6218\u7565\u3002\u6839\u636e moonstride \u7684\u8bf4\u6cd5\uff0c\u6211\u4eec\u6700\u559c\u6b22\u4f7f\u7528\u6b64\u7c7b\u8f6f\u4ef6\u7684\u4e00\u4e9b\u65b9\u9762\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u5168\u90e8\u96c6\u4e2d\u5728\u4e00\u5904<\/strong>
\u4e0d\u518d\u4f1a\u6709\u8bef\u89e3\u3002\u6240\u6709\u5ba2\u6237\u4fe1\u606f\u3001\u8981\u6c42\u548c\u504f\u597d\u90fd\u5c06\u96c6\u4e2d\u5728\u4e00\u4e2a\u5730\u65b9\uff0c\u6574\u4e2a\u56e2\u961f\u90fd\u53ef\u4ee5\u8bbf\u95ee\u3002\u6b64\u5916\uff0c\u7531\u4e8e\u8fd9\u662f\u4e00\u9879\u5728\u7ebf\u670d\u52a1\uff0c\u6240\u6709\u6570\u636e\u90fd\u5c06\u5b9e\u65f6\u66f4\u65b0\u3002\u4ee5\u524d\u7684\u67e5\u8be2\u3001\u62a5\u4ef7\u3001\u9884\u8ba2\u548c\u4e92\u52a8\u90fd\u4ee5\u8fd9\u79cd\u65b9\u5f0f\u4fdd\u5b58\u5728\u4e00\u4e2a\u5730\u65b9\u3002\u8fd9\u5c06\u4f7f\u60a8\u80fd\u591f\u66f4\u8f7b\u677e\u5730\u4e3a\u5ba2\u6237\u63d0\u4f9b\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u5e76\u6539\u5584\u65c5\u884c\u5ba2\u6237\u5728\u8d35\u516c\u53f8\u7684\u65c5\u7a0b\u3002<\/p>\n\n\n\n

\u63d0\u9ad8\u751f\u4ea7\u529b + \u8282\u7701\u65f6\u95f4<\/strong>
\u60a8\u7684\u5ba2\u6237\u4f1a\u5bf9\u60a8\u7684\u5feb\u901f\u7ec4\u7ec7\u5370\u8c61\u6df1\u523b\uff0c\u60a8\u7684\u56e2\u961f\u4e5f\u4f1a\u5982\u6b64\u3002\u5904\u7406\u5927\u91cf\u6570\u636e\u6216\u505a\u51fa\u51b3\u7b56\u65f6\uff0cCRM \u7cfb\u7edf\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8282\u7701\u65f6\u95f4\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u4ea7\u51fa\u5c06\u4f1a\u589e\u52a0\uff0c\u4ece\u800c\u4e3a\u60a8\u5e26\u6765\u7ade\u4e89\u4f18\u52bf\u3002\u7531\u4e8e\u6240\u6709\u4fe1\u606f\u90fd\u4f1a\u88ab\u8bb0\u5f55\u4e0b\u6765\u2014\u2014\u4ece\u4e0e\u5ba2\u6237\u7684\u7b2c\u4e00\u6b21\u4e92\u52a8\u5230\u4ed6\u4eec\u65c5\u884c\u7ed3\u675f\u2014\u2014\u60a8\u5c06\u80fd\u591f\u5feb\u901f\u54cd\u5e94\u4ed6\u4eec\u7684\u9700\u6c42\u3002\u5982\u679c\u60a8\u7684\u56e2\u961f\u4e2d\u6709\u65c5\u884c\u793e CRM\uff0c\u60a8\u7684\u5de5\u4f5c\u5c06\u53d8\u5f97\u8f7b\u800c\u6613\u4e3e\u3002\u4e0d\u8981\u4f4e\u4f30\u81ea\u52a8\u5316\u7684\u529b\u91cf\u3002<\/p>\n\n\n\n

\u63d0\u9ad8\u9500\u91cf<\/strong>
\u5c06\u6240\u6709\u5ba2\u6237\u4fe1\u606f\u96c6\u4e2d\u5728\u4e00\u8d77\u4f1a\u81ea\u52a8\u589e\u52a0\u4ea7\u54c1\u9500\u91cf\u3002\u8fd9\u80cc\u540e\u7684\u539f\u56e0\u662f\u4ec0\u4e48\uff1f\u4f7f\u7528 CRM \u7cfb\u7edf\uff0c\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u6b63\u786e\u7684\u53d7\u4f17\u9500\u552e\u4ea7\u54c1\u3002\u5b83\u5141\u8bb8\u60a8\u505a\u51fa\u7cbe\u786e\u7684\u9884\u6d4b\uff0c\u4f8b\u5982\u5982\u4f55\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u5ba2\u6237\u7684\u4f11\u5047\u65f6\u95f4\u3002\u66f4\u597d\u7684\u89c4\u5212\u548c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u505a\u51fa\u6b63\u786e\u7684\u51b3\u7b56\u5c06\u4f1a\u589e\u52a0\u60a8\u7684\u9500\u552e\u989d\u3002<\/p>\n\n\n\n

\u5b89\u5168<\/strong>
\u5728 CRM \u4e2d\u542f\u7528\u53cc\u56e0\u7d20\u8eab\u4efd\u9a8c\u8bc1\u540e\uff0cmoonstride \u8981\u6c42\u6240\u6709\u7528\u6237\u5fc5\u987b\u5206\u522b\u63d0\u4f9b\u4e24\u6761\u4fe1\u606f\u624d\u80fd\u8bbf\u95ee\u5176\u5e10\u6237\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u6240\u6709\u6570\u636e\u90fd\u4ee5\u52a0\u5bc6\u683c\u5f0f\u5b58\u50a8\u3002\u8fd9\u8868\u660e\u6570\u636e\u5df2\u88ab\u52a0\u5bc6\u5e76\u8f6c\u6362\u4e3a\u53ea\u80fd\u501f\u52a9\u5bc6\u7801\u89e3\u7801\u7684\u4ee3\u7801\u3002\u5728\u6570\u636e\u4fdd\u62a4\u548c\u5b58\u50a8\u65b9\u9762\uff0c\u6211\u4eec\u9075\u5b88\u6700\u65b0\u7684 GDPR \u89c4\u5219\u3002<\/p>\n\n\n\n

\u2026\u662f\u7684\uff0c\u6211\u4eec\u8fd8\u6709\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f<\/strong>
\u60a8\u77e5\u9053\u90a3\u4e2a\u6234\u5728\u624b\u4e0a\u7684\u5c0f\u8bbe\u5907\u5417\uff1f\u60a8\u7684\u624b\u673a\u603b\u662f\u548c\u60a8\u5728\u4e00\u8d77\uff0c\u60a8\u7684\u5ba2\u6237\u4e5f\u662f\u5982\u6b64\u3002\u56e0\u6b64\uff0c\u5728 moonstride\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u6b3e\u5e94\u7528\u7a0b\u5e8f\u6765\u8865\u5145\u6211\u4eec\u7684\u7cfb\u7edf\u3002\u60a8\u7684\u5ba2\u6237\u5c06\u80fd\u591f\u968f\u65f6\u968f\u5730\u67e5\u770b\u4ed6\u4eec\u7684\u884c\u7a0b\uff01\u591a\u4e8f\u4e86\u8fd9\u6b3e\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ed6\u4eec\u80fd\u591f\u67e5\u770b\u884c\u7a0b\u6458\u8981\u3001\u4e0a\u4f20\u6587\u4ef6\u5e76\u79bb\u7ebf\u4f7f\u7528\u3002<\/p>\n\n\n\n

moonstride\uff1a\u8ba9\u60a8\u7684\u5ba2\u6237\u6ee1\u610f<\/h2>\n\n\n\n

\u5ba2\u6237\u670d\u52a1\u5c31\u662f\u4e3a\u60a8\u7684\u5ba2\u6237\u63d0\u4f9b\u6700\u4f73\u4f53\u9a8c\uff0c\u800c CRM \u7cfb\u7edf\u662f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u7406\u60f3\u5de5\u5177\u3002\u5f97\u76ca\u4e8e\u6240\u6709\u8fd9\u4e9b\u529f\u80fd\uff0c\u50cf moonstride \u8fd9\u6837\u7684\u5e73\u53f0\u53ef\u4ee5\u8ba9\u60a8\u7684\u65e5\u5e38\u5de5\u4f5c\u5728\u6574\u4e2a\u661f\u671f\u5185\u5982\u949f\u8868\u822c\u8fd0\u8f6c\u3002\u6211\u4eec\u7684\u7cfb\u7edf\u4e13\u4e3a\u5927\u578b\u548c\u5c0f\u578b\u56e2\u961f\u800c\u8bbe\u8ba1\uff0c\u5b83\u4e0d\u4ec5\u9002\u7528\u4e8e\u60a8\u7684\u4e1a\u52a1\uff0c\u4e5f\u9002\u7528\u4e8e\u60a8\u7684\u5ba2\u6237\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u60a8\u8ba4\u4e3a\u60a8\u9700\u8981\u4efb\u4f55\u989d\u5916\u7684\u529f\u80fd\u6765\u66f4\u597d\u5730\u9002\u5e94\u60a8\u7684\u4e1a\u52a1\u7c7b\u578b\u6216\u6ee1\u8db3\u60a8\u7684\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u6211\u4eec\u7684\u5f00\u53d1\u56e2\u961f\u5f88\u4e50\u610f\u542c\u53d6\u60a8\u7684\u610f\u89c1\u3002<\/p>\n\n\n\n

\u8fd8\u6709\u4e00\u4ef6\u4e8b\uff01\u4e3a\u4e86\u8ba9\u4ed6\u4eec\u7684\u4f53\u9a8c\u66f4\u597d\uff0c\u60a8\u7684\u5ba2\u6237\u4f1a\u5e0c\u671b\u5b8c\u5168\u638c\u63a7\u6b63\u5728\u53d1\u751f\u7684\u4e00\u5207\u3002\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u8bbf\u95ee moonstride\uff0c\u8fd9\u5c06\u4f7f\u4ed6\u4eec\u80fd\u591f\u7ba1\u7406\u9884\u8ba2\u3001\u66f4\u6539\u504f\u597d\u3001\u66f4\u65b0\u4fe1\u606f\u3001\u63d0\u4ea4\u5fc5\u8981\u7684\u6587\u4ef6\u5e76\u4ed8\u6b3e\u3002<\/p>\n\n\n\n

moonstride \u53ef\u4ee5\u8ba9\u4f60\u4e00\u5468\u7684\u65e5\u5e38\u5de5\u4f5c\u5982\u65f6\u949f\u822c\u987a\u7545<\/strong>
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