{"id":15133,"date":"2024-06-12T08:04:00","date_gmt":"2024-06-12T08:04:00","guid":{"rendered":"https:\/\/travelconnect.co\/?p=15133"},"modified":"2024-07-02T03:26:49","modified_gmt":"2024-07-02T03:26:49","slug":"5-powerful-ways-to-target-the-gen-z-in-the-travel-industry","status":"publish","type":"post","link":"https:\/\/travelconnect.co\/cn\/5-powerful-ways-to-target-the-gen-z-in-the-travel-industry\/","title":{"rendered":"\u65c5\u6e38\u4e1a\u7784\u51c6 Z \u4e16\u4ee3\u7684 5 \u79cd\u6709\u6548\u65b9\u6cd5"},"content":{"rendered":"<p><strong><em>\u5c3d\u7ba1\u8fd1\u5e74\u6765\u5343\u79a7\u4e00\u4ee3\u4e00\u76f4\u662f\u65c5\u6e38\u4e1a\u7684\u4e3b\u8981\u76ee\u6807\u7fa4\u4f53\uff0c\u4f46 Z \u4e16\u4ee3\u5982\u4eca\u5df2\u6b65\u5165\u6210\u5e74\uff0c\u5f00\u59cb\u52a0\u5165\u7ade\u4e89\u884c\u5217\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u4f7f\u7528\u65c5\u6e38 CRM \u63a5\u89e6\u8fd9\u4e9b\u4e70\u5bb6\u89d2\u8272\u3002<\/em><\/strong><\/p>\n\n\n\n<p>\u5173\u4e8e\u4ed6\u4eec\u6709\u5f88\u591a\u8ba8\u8bba\uff0c\u4f46\u6211\u4eec\u771f\u7684\u77e5\u9053\u4ed6\u4eec\u662f\u8c01\u5417\uff1f&nbsp;<strong>Z 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class=\"wp-block-heading\">\u8c01\u662f&nbsp;<em>Z \u4e16\u4ee3<\/em>?<\/h2>\n\n\n\n<p>\u5927\u5bb6\u597d\u3002\u6211\u4eec\u5411\u4f60\u4eec\u4ecb\u7ecd\u5c06\u7edf\u6cbb\u4e16\u754c\u7684\u4eba\u3002\u6211\u4eec\u5148\u4ece Z \u4e16\u4ee3\u6216 Centennial \u7684\u4eba\u53e3\u7edf\u8ba1\u5b66\u5b9a\u4e49\u5f00\u59cb\u3002\u5b83\u6307\u7684\u662f\u51fa\u751f\u4e8e 1990 \u5e74\u4ee3\u4e2d\u671f\u81f3 2000 \u5e74\u4ee3\u4e2d\u671f\u7684\u4eba\u3002<\/p>\n\n\n\n<p>\u5e74\u9f84\u5728 18-24 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noopener\"><em>\u5f6d\u535a<\/em><\/a>&nbsp;\u6839\u636e\u8054\u5408\u56fd\u7684\u6570\u636e\uff0cZ\u4e16\u4ee3\u5c06\u6210\u4e3a\u4e16\u754c\u4e0a\u6700\u5927\u7684\u4eba\u53e3\u7fa4\u4f53\u3002\u4ed6\u4eec\u4ee3\u8868\u4e86\u4e16\u754c\u4e0a\u8d85\u8fc78000\u4e07\u4eba\u3002\u4e8b\u5b9e\u4e0a\uff0c\u9884\u8ba1\u52302019\u5e74\uff0c\u4ed6\u4eec\u7684\u4eba\u6570\u5c06\u8d85\u8fc7\u5343\u79a7\u4e00\u4ee3\uff0c\u5360\u5168\u7403\u4eba\u53e3\u7684321%\u3002<\/p>\n\n\n\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u5728\u7ecf\u6d4e\u65b9\u9762\u2026\u2026<\/p>\n\n\n\n<p>\u4ed6\u4eec\u662f\u521a\u521a\u52a0\u5165\u52b3\u52a8\u4eba\u53e3\u4e3b\u6d41\u7684\u5973\u6027\u548c\u7537\u6027\uff0c\u62e5\u6709\u5f3a\u5927\u7684\u8d2d\u4e70\u529b\u3002\u7f8e\u56fd\u94f6\u884c\u8ba4\u4e3a\u4ed6\u4eec\u662f&nbsp;<strong>\u201c\u53f2\u4e0a\u6700\u5177\u98a0\u8986\u6027\u7684\u4e00\u4ee3\u201d<\/strong>&nbsp;\uff08\u901a\u8fc7&nbsp;<a href=\"https:\/\/www.cnbc.com\/2020\/11\/20\/gen-z-incomes-predicted-to-beat-millennials-in-10-years.html#:~:text=disruptive%20generation%20ever'-,Gen%20Z%20incomes%20predicted%20to%20beat%20millennials'%20in%2010%20years,be%20'most%20disruptive%20generation%20ever'&amp;text=Bank%20of%20America%20predicts%20that,that%20of%20millennials%20by%202031.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u7f8e\u56fd\u8d22\u7ecf\u9891\u9053<\/em><\/a>\uff09\u4e8b\u5b9e\u4e0a\uff0c\u968f\u7740\u8fd9\u4e00\u4ee3\u4eba\u8fdb\u5165\u52b3\u52a8\u529b\u5e02\u573a\uff0c\u52302030\u5e74\uff0c\u4ed6\u4eec\u7684\u6536\u5165\u9884\u8ba1\u5c06\u589e\u957f\u4e94\u500d\u591a\uff0c\u8fbe\u5230$33\u4e07\u4ebf\u3002<\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\u2026<\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u6709\u5438\u5f15\u529b\u7684\u7fa4\u4f53\u3002\u4e0d\u4ec5\u56e0\u4e3a\u5176\u4eba\u53e3\u7ed3\u6784\u5e7f\u6cdb\uff0c\u8fd8\u56e0\u4e3a\u5176\u7ecf\u6d4e\u8303\u56f4\u5e7f\u6cdb\u3002\u5728 2022 \u5e74\uff0c\u5982\u679c\u8425\u9500\u6d3b\u52a8\u6ca1\u6709\u6db5\u76d6 Z \u4e16\u4ee3\uff0c\u5c31\u610f\u5473\u7740\u9519\u5931\u4e86\u4e00\u4e2a&nbsp;<strong>\u5de8\u5927\u7684\u5e02\u573a\u673a\u4f1a<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z \u4e16\u4ee3\u559c\u6b22\u4ec0\u4e48&nbsp;<em>\u6700\u597d\u7684<\/em>&nbsp;\u65c5\u884c\u65f6\uff1f<\/h2>\n\n\n\n<p>\u4e0b\u4e00\u6b65\u3002\u5728\u6211\u4eec\u5bf9\u4ed6\u4eec\u8fdb\u884c\u4eba\u53e3\u548c\u7ecf\u6d4e\u65b9\u9762\u7684\u5206\u6790\u540e\uff0c\u6211\u4eec\u5c06\u8fdb\u5165\u4e0b\u4e00\u9636\u6bb5\u3002\u4ed6\u4eec\u7684\u65c5\u884c\u8d8b\u52bf\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p>\u60a8\u4f1a\u53d1\u73b0\u6b64\u90e8\u5206\u5206\u4e3a\u4e24\u90e8\u5206\uff1aZ \u4e16\u4ee3\u7684\u201c\u73b0\u5728\u201d\u548c\u4ed6\u4eec\u7684\u201c\u672a\u6765\u201d\u3002\u8fd9\u53ef\u8ba9\u60a8\u5236\u5b9a\u77ed\u671f\u548c\u957f\u671f\u8ba1\u5212\u3002<\/p>\n\n\n\n<p><strong>\u5c55\u793a<\/strong><br><a href=\"https:\/\/www.contiki.com\/six-two\/voice-of-a-generation-our-survey-reveals-your-thoughts-on-the-future-of-travel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u5eb7\u8fea\u57fa<\/em><\/a>&nbsp;\u53bb\u5e74\u53d1\u5e03\u4e86\u4e00\u9879\u8c03\u67e5\uff0c\u4ee5\u786e\u5b9a Z \u4e16\u4ee3\u7684\u65c5\u884c\u4e60\u60ef\u3002\u4ed6\u4eec\u6709 1,200 \u540d\u5e74\u9f84\u5728 18 \u5c81\u81f3 35 \u5c81\u4e4b\u95f4\u7684\u53c2\u4e0e\u8005\u3002\u8ba9\u6211\u4eec\u6765\u770b\u770b 2022 \u5e74\u6700\u76f8\u5173\u7684\u7ed3\u679c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>67% \u4f1a\u4e70\u4e00\u5f20\u795e\u79d8\u673a\u7968\uff0c\u4f46\u4ed6\u4eec\u76f4\u5230\u524d\u4e00\u5929\u624d\u77e5\u9053\u673a\u7968\u8981\u53bb\u54ea\u91cc\u3002<\/li>\n\n\n\n<li>58% \u613f\u610f\u51fa\u884c\uff0c\u5373\u4f7f\u8fd9\u610f\u5473\u7740\u56de\u56fd\u540e\u9700\u8981\u88ab\u9694\u79bb\u3002<\/li>\n\n\n\n<li>\u514d\u8d39\u53d6\u6d88\uff0886%\uff09\u548c\u6539\u53d8\u4e3b\u610f\u7684\u80fd\u529b\uff0874%\uff09\u662f\u9884\u8ba2\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/li>\n\n\n\n<li>86% \u6b63\u5728\u5bfb\u627e\u72ec\u4e00\u65e0\u4e8c\u7684\u4f53\u9a8c\uff08\u4e0e\u7f8e\u98df\u76f8\u5173\u3001\u72e9\u730e\u65c5\u884c\u3001\u89c2\u661f\u2026\u2026\uff09<\/li>\n\n\n\n<li>\u6b27\u6d32\uff0840%\uff09\u548c\u4e9a\u6d32\uff0811%\uff09\u4f4d\u5c45\u699c\u9996\u3002<\/li>\n\n\n\n<li>2021 \u5e74\uff0c77% \u6253\u7b97\u589e\u52a0\u5c45\u5bb6\u5ea6\u5047\u548c\u56fd\u5185\u65c5\u884c\u3002<\/li>\n\n\n\n<li>\u73af\u4fdd\u51fa\u884c\u5df2\u63d0\u4e0a\u65e5\u7a0b\u300274% \u4f1a\u5bfb\u627e\u5f53\u5730\u5e02\u573a\u300266%% \u4f1a\u907f\u514d\u4f7f\u7528\u4e00\u6b21\u6027\u5851\u6599\u300260% \u4f1a\u5bfb\u627e\u5e2e\u52a9\u5f53\u5730\u91ce\u751f\u52a8\u7269\u5e76\u964d\u4f4e\u5176\u78b3\u8db3\u8ff9\u7684\u65b9\u6cd5\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u822a\u7a7a\u7968\u4ef7\u51fa\u7248\u516c\u53f8\uff08ATPCO\uff09\u4e5f\u5bf9 Z \u4e16\u4ee3\u5728\u6570\u5b57\u4e16\u754c\u4e2d\u7684\u884c\u4e3a\u65b9\u5f0f\u505a\u4e86\u4e00\u4e9b\u8bc4\u8bba\uff08\u901a\u8fc7&nbsp;<a href=\"https:\/\/skift.com\/2020\/02\/10\/travel-megatrends-2020-gen-z-asserts-itself-as-travels-next-big-opportunity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Skift<\/em><\/a>\uff09\u3002\u4f8b\u5982\uff0c\u4ed6\u4eec\u5efa\u8bae\u822a\u7a7a\u516c\u53f8\u5e94\u4f18\u5148\u8003\u8651&nbsp;<strong>\u4e30\u5bcc\u7684\u79fb\u52a8\u4f18\u5148\u5185\u5bb9<\/strong>\u3002Z \u4e16\u4ee3\u559c\u6b22\u83b7\u5f97\u4e2a\u6027\u5316\u670d\u52a1\uff01\u4ed6\u4eec\u9996\u9009\u7684\u5e73\u53f0\u662f\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u3002<\/p>\n\n\n\n<p>\u53e6\u4e00\u9879\u8c03\u67e5&nbsp;<a href=\"https:\/\/www.hotelmize.com\/blog\/gen-z-travelers-how-their-travel-behavior-compares-to-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u9152\u5e97<\/em><\/a>&nbsp;\u53d1\u73b0\u4e86\u4ee5\u4e0b\u6709\u8da3\u7684\u70b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e3a\u4e86&nbsp;<strong>Z \u4e16\u4ee3\u7684 43%\uff0c<\/strong>&nbsp;\u65c5\u884c\u662f\u9996\u8981\u4efb\u52a1\u4e4b\u4e00\u3002<\/li>\n\n\n\n<li>\u4ed6\u4eec\u559c\u6b22\u65c5\u884c\u8ba2\u9605\u5e76\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u6216\u6d88\u606f\u63a5\u6536\u4f18\u60e0\u3002<\/li>\n\n\n\n<li>Z \u4e16\u4ee3\u70ed\u7231 OTA\u3002\u5fe0\u8bda\u5ea6\u8ba1\u5212\u6216\u52a8\u6001\u5957\u9910\u662f\u4ed6\u4eec\u7684\u9996\u9009\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u6b27\u6d32\u65c5\u6e38\u59d4\u5458\u4f1a (ETC) \u53d1\u5e03\u7684\u4e00\u9879\u7814\u7a76\u4e2d\uff0c\u4ed6\u4eec\u8fd8\u52fe\u52d2\u51fa\u4e86 Z \u4e16\u4ee3\u7684\u6027\u683c\uff08\u901a\u8fc7&nbsp;<a href=\"https:\/\/www.travelagentcentral.com\/your-business\/stats-how-gen-zers-will-change-travel-trends\" target=\"_blank\" rel=\"noreferrer noopener\"><em>\u65c5\u884c\u793e\u4e2d\u5fc3<\/em><\/a>\uff09\u4ed6\u4eec\u662f\u65c5\u884c\u8005&nbsp;<strong>\u975e\u5e38\u5173\u6ce8\u73af\u5883\u548c\u5fc3\u7406\u5065\u5eb7<\/strong>\u6c14\u5019\u53d8\u5316\u30012008 \u5e74\u91d1\u878d\u5371\u673a\u3001\u6280\u672f\u8fdb\u6b65\uff0c\u4ee5\u53ca\u6700\u8fd1\u7684 COVID-19 \u5927\u6d41\u884c\u548c\u4e4c\u514b\u5170\u6218\u4e89\uff0c\u90fd\u51b3\u5b9a\u4e86\u4ed6\u4eec\u7684\u4e2a\u6027\u3002<\/p>\n\n\n\n<p>\u4e86\u89e3\u4ed6\u4eec\u7684\u80cc\u666f\u5bf9\u4e8e\u6210\u529f\u5438\u5f15\u8fd9\u4e9b\u7c7b\u578b\u7684\u5ba2\u6237\u81f3\u5173\u91cd\u8981\u2014\u2014\u4ed6\u4eec\u7684\u5173\u6ce8\u70b9\u3001\u4ed6\u4eec\u7684\u6570\u5b57\u6027\u8d28\u4ee5\u53ca\u4ed6\u4eec\u7684\u52a8\u673a\u3002<\/p>\n\n\n\n<p><strong>\u672a\u6765<\/strong><br>\u6839\u636e&nbsp;<a href=\"https:\/\/skift.com\/2020\/02\/10\/travel-megatrends-2020-gen-z-asserts-itself-as-travels-next-big-opportunity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Skift<\/em><\/a>\u5230 2030 \u5e74\uff0cZ \u4e16\u4ee3\u6700\u5e74\u957f\u7684\u4eba\u5c06\u5e74\u8fc7 30\u3002\u4ed6\u4eec\u5f88\u53ef\u80fd\u4f1a\u751f\u513f\u80b2\u5973\uff0c\u53d8\u5f97\u66f4\u52a0\u72ec\u7acb\uff0c\u6d88\u8d39\u80fd\u529b\u4e5f\u4f1a\u589e\u5f3a\u3002\u73b0\u5728\u5f00\u59cb\u5206\u6790\u8fd9\u79cd\u7c7b\u578b\u7684\u4e70\u5bb6\u89d2\u8272\uff0c\u5927\u591a\u6570\u65c5\u6e38\u4f01\u4e1a\u90fd\u5c06\u53d7\u76ca\u532a\u6d45\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55&nbsp;<em>\u6708\u884c<\/em>&nbsp;\u53ef\u4ee5\u5e2e\u4f60<\/h2>\n\n\n\n<p>Z 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